BMW will bring an all-electric iX SUV to its star-studded Super Bowl advertising campaign during the most-watched sporting event in the United States. The commercial will portray legendary bodybuilder and former California governor Arnold Schwarzenegger as Zeus, who decides to retire and move to Palm Springs. It is the first time since 2015 BMW is putting on a Super Bowl advertisement; the last time was for an electric vehicle, too.
The all-electric iX becomes a gift from Semla Hayek, who portrays Hera, the Goddess of Women. Zeus accepts his new ride, an EV, and the two drive away while karaoke-ing Eddy Grant’s “Electric Avenue.”
While the details (the corny ones, at that) are not really too important, what is important is BMW is paying for its first Super Bowl airtime in seven years to show off its brand new iX SUV, which begins deliveries next month. Its 2015 Super Bowl ad was also for an all-electric vehicle: the BMW i3, which the automaker recently announced it would stop producing at its plant in Leipzig.
The iX packs 516 horsepower and 324 miles of range in all three of its trims: the Convenience, starting at $88,050, Premium at $93,175, and Sport at $94,325. 0-60 MPH acceleration tops out at just 4.4 seconds, which is about nine-tenths of a second slower than the Tesla Model Y Performance. Tesla’s fastest variant for the all-electric crossover will get you to 60 MPH from a standstill in just 3.5 seconds.
CNBC says the ad was produced by San Francisco’s Goodby Silverstein & Partners agency.
With increasing consumer sentiment that electric vehicles are becoming more widely accepted as a form of passenger transportation, it only makes sense for the automakers that set aside billions on advertising to reach out during the biggest day in American sports. The U.S. automotive market is slowly but surely becoming more concentrated with EVs. While the percentage may be small, it only shows that automakers are planning to attempt to woo over consumers with comedic and playful commercials because EVs are finally here.
While we will still see plenty of gas-powered car commercials during the big game, BMW’s escape from its seven-year hiatus is only more indication that electric cars are the primary focus of automakers when millions of sets of eyes will be glued to their TV sets to see Joe Burrow duel against Matt Stafford.
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Elon Musk
Tesla Roadster is ‘sorcery and magic’ and might be worth the wait, Uber founder says
Perhaps the wait will be worth it, especially according to Uber founder Travis Kalanick, who recently teased the Roadster’s potential capabilities based on what he has heard from internal Tesla sources.
Tesla is planning to unveil the Roadster in late April after years of waiting. But the wait might be worth it, according to Travis Kalanick, the founder of Uber, who recently shed some light on his expectations for the all-electric supercar.
We all know the Roadster is supposed to have some serious capability. CEO Elon Musk has said on numerous occasions that the Roadster will be unlike anything else ever produced. It might go from 0-60 MPH in about a second, it might hover, it might have SpaceX cold gas thrusters.
However, the constant delays in the Roadster program and its unveiling event continue to send Tesla fans into confusion because they’re just not sure when, or if, they’ll ever see the finished product.
Perhaps the wait will be worth it, especially according to Uber founder Travis Kalanick, who recently teased the Roadster’s potential capabilities based on what he has heard from internal Tesla sources.
Kalanick said on X:
When I’ve run into people who are in the know, I inquire, they tell me nothing, but their eyebrows raise and their eyes widen in a way that can only mean something of sorcery and magic is coming…
— travis kalanick (@travisk) March 17, 2026
Musk has said this vehicle is not going to be geared for safety, and that, “If safety is your number one goal, do not buy the Roadster.”
There has been so much hype regarding the Roadster that it is hard to believe the company could not come through on some kind of crazy features for the vehicle.
However, the latest delay that Tesla put on the unveiling event is definitely eye-opening, especially considering it is the latest in a series of pushbacks the company has put on the vehicle for the past several years.
Tesla has made several jumps in the Roadster project over the past few months, as it has ramped up hiring for the vehicle and also applied for a patent for a new seat design.
The car has been a back-burner project for Tesla, as it has been focusing primarily on autonomy and the rollout of Robotaxi and Cybercab. Additionally, its other vehicle projects, like the Model 3 and Model Y refreshes, took precedence.
Tesla still plans to unveil the Roadster next month, so we can hope the company can stick to this timeframe.
Cybertruck
Elon Musk clarifies viral Tesla Cybertruck accident with driver logs
Musk has come out to say that the driver logs have already shown that the driver “disengaged Autopilot four seconds before crashing,” in a post on X.
Tesla CEO Elon Musk has clarified some details regarding the viral Tesla Cybertruck accident with company driver logs, which show various metrics at the time of an incident.
The logs have been used in the past to pull responsibility off of Tesla when the automaker’s Full Self-Driving (Supervised) or Autopilot platforms are blamed for a collision or accident. It appears this will be no different.
On Tuesday, a video of a Cybertruck crashing into an overpass barrier in August 2025 was shared by Fox Business in a story that reported a woman was suing the automaker for $1 million in a liability and negligence case.
In the suit, Justine Saint Amour said that, “Something terrifying happened, without warning, the vehicle attempted to drive straight off an overpass.” Her attorney, Bob Hilliard, said Amour “tried to take control, but crashed into the barrier and was seriously injured (mostly her shoulder, neck, and back).”
The Tesla Model Y is leading China’s electric SUV segment by a wide margin
Tesla vehicle crashes are widely popular to report by mainstream media outlets because of the sensationalism of the event. Oftentimes, these outlets will include Tesla in the headline, especially because it will pique the interest of the masses, as most who read the story are waiting to see the claim that Autopilot or Full Self-Driving was the culprit of the accident.
However, Tesla has access to the logs of every vehicle in its fleet, which will show the various metrics, like whether either FSD or Autopilot was active, if the accelerator was pressed, the speed, and other important factors.
Musk has come out to say that the driver logs have already shown that the driver “disengaged Autopilot four seconds before crashing,” in a post on X.
Logs show driver disengaged Autopilot four seconds before crashing
— Elon Musk (@elonmusk) March 18, 2026
If the logs do show this, which Tesla will likely have to prove in court, the real question would be why did the Amour disengage the suite?
Tesla’s Full Self-Driving suite is still not fully autonomous, meaning the driver cannot pull attention away from the road and must be ready to take over the vehicle at all times.
It will be interesting to see how this particular case pans out, especially considering the clip that was released by the law firm starts at about four seconds before the collision. Tesla logs have dispelled media reports in the past that have accused the company’s suite of being responsible for an accident, so there will be some major attention on what is proven in this particular case.
News
Tesla Robotaxi appears to be heading to a new U.S. city
Things are expanding for Robotaxi, but the big sign that it is really moving along greatly will be with the expansion to a new city. Tesla has not gone outside of Austin or the Bay Area as of yet, and launching in a new city will be a great indicator of progress.
Tesla Robotaxi appears to be heading to a new U.S. city, and although the company has revealed plans to launch in six new metros this year, it has yet to establish a new location outside of Austin and the Bay Area of California, where it has operated since last Summer.
A lot full of Model Y vehicles was spotted in Henderson, a town just north of Las Vegas, but there seems to be more than just this hint indicating that the Sin City will be the next location to offer potentially driverless rides in a Tesla using its Full Self-Driving suite.
These Model Ys are not your typical vehicles, as they are fitted with hardware that is only on Robotaxis: a rear camera washer is the dead giveaway:
🚨 These rear camera washers are only present on Robotaxi vehicles
Maybe Las Vegas is the next city to get the Robotaxi suite 😀 https://t.co/my3da5L4zc pic.twitter.com/jYFQuX1j2E
— TESLARATI (@Teslarati) March 17, 2026
The photos and video of the lot were taken by TheZacher on X, who spotted the Model Y fleet in the Henderson parking lot.
The rear camera washer is the main piece of evidence here that indicates Tesla could be looking to expand Robotaxi to Las Vegas, a major ride-hailing hot spot, as it is one of the biggest tourist attractions in the United States. Ride-sharing is a major industry in Vegas, especially for those who are staying off the Strip.
Tesla has also been extremely transparent that Vegas is on its radar for the Robotaxi fleet, as it revealed last year that it was one of five new U.S. cities that it planned to launch the ride-hailing service in this year.
Tesla confirms Robotaxi is heading to five new cities in the U.S.
The others were Phoenix, Dallas, Houston, and Miami.
Things are expanding for Robotaxi, but the big sign that it is really moving along greatly will be with the expansion to a new city. Tesla has not gone outside of Austin or the Bay Area as of yet, and launching in a new city will be a great indicator of progress.
It will also give Tesla a new benchmark against rival company Waymo, which has operated in Las Vegas for some time.
Tesla Roadster is ‘sorcery and magic’ and might be worth the wait, Uber founder says
Elon Musk clarifies viral Tesla Cybertruck accident with driver logs
