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Colorado approves goal to make 82% of car sales electric by 2032
Colorado has voted to approve a new standard on the adoption of electric vehicles (EVs), with an additional goal set for 2032 and new guidance for increasing EV sales beginning in 2027.
The Colorado Air Quality Control Commission adopted the Colorado Clean Cars standard on Friday, directing manufacturers to make 82 percent of all light-duty vehicles sold electric by 2032, as detailed in a press release. The state will also direct manufacturers to increase zero-emission light-duty vehicle sales starting in 2027, with goals increasing each year during the five-year period.
In the release, Colorado clarifies that it includes battery-electric, plug-in hybrid electric and fuel cell electric as what it refers to as zero-emission options. The state has also said that it’s aiming to get one million zero-emission vehicles on its roads by 2030, along with its plan to eliminate greenhouse gas pollution entirely by 2050.
“Colorado is already among the states with the highest concentration of electric vehicles, and we don’t plan on hitting the brakes any time soon,” Commission Director Michael Ogletree said.
“Coloradans want low- and zero-emissions vehicles because they help them get where they’re going while breathing cleaner air and saving money. This standard will make clean vehicles more accessible across the state and improve air quality in local communities overburdened by pollution from busy roadways.”
-->Notably, the release says that the standard does not prohibit the sale or use of non-electric vehicles with internal combustion engines (ICEs). They also do not apply to used vehicles or those used for things like construction or agriculture.
Instead of prohibiting gas car sales, the state says it hopes to direct consumers toward some of its grants and other programs making EVs easier to access. It lists the following state programs:
- Electric Vehicle Tax Credits, which give Colorado taxpayers up to $5,000 in tax credits for leasing or purchasing a new electric car with a manufacturer’s suggested retail price of $80,000 or less, and up to $7,500 starting in calendar year 2024 for new electric cars with a manufacturer’s suggested retail price of $35,000 or less.
- The Vehicle Exchange Colorado Program, which offers rebates to income-qualified Coloradans for recycling and replacing their old or high-emitting vehicles with electric vehicles.
- The Community Accelerated Mobility Program, which provides grants to support community-led electric mobility projects.
The state passed a bill earlier this year that requires a 50-percent drop in greenhouse gas emissions by 2030. The standard also creates further standards for emissions of volatile organic compounds and nitrogen oxides from traditional passenger vehicles, which the state says creates harmful ozone pollution at the ground level.
While the Colorado standard falls short of requiring 100 percent of new car sales to be electric by 2035, as adopted in California, Maryland and a number of other U.S. states, it does represent the latest development in the state’s efforts to boost low- and zero-emission vehicle sales.
Earlier this year, Colorado voted to approve new EV tax incentives on EVs that offer up to $5,000 off on select purchases, which can be used alongside the federal tax credit. In 2019, Colorado also joined nine other states in adopting standards to accelerate the rollout of EVs in their regions.
Tesla wants the U.S. to enact stricter fuel efficiency standards
-->What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
