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How consumers view robotaxis ahead of Tesla’s ‘We, Robot’ event: study

Credit: u/boopitysmopp/Reddit

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Ahead of Tesla’s Robotaxi unveiling event on Thursday, one firm has released data suggesting that early consumer experience with driverless ride-hailing platforms has generally been positive.

On Tuesday, J.D. Power shared the results of its 2024 U.S. Robotaxi Experience study, which found that, on average, consumers ranked driverless ride-hailing experiences an 8.53 out of 10. In its second year, the study surveyed 3,773 respondents along with 773 consumers who lived in cities such as San Francisco, Los Angeles, Phoenix, Las Vegas, and Dallas, where robotaxi services are already available.

Perhaps unsurprisingly, consumer confidence in robotaxis was about substantially higher in those who had prior experience in one of the self-driving vehicles, landing at 76 percent, and well above the 20 percent for those who had not. Consumer confidence was also improved by public exposure to the technology, with 34 percent of those who had not ridden but had witnessed self-driving vehicles expressing some level of trust and acceptance.

Notably, these results suggest that sheer experience with robotaxi platforms — both riding inside them and seeing them on the street — tends to give consumers greater public trust in these driverless solutions. The results also come as the market for driverless ride-hailing continues to grow, as Tesla and other companies ready their commercial robotaxi offerings.

The study featured five categories, including comfort and convenience, initiating rides, taking rides in the given vehicle, service availability and cost, as well as overall vehicle technology. Responses for the study were fielded in August.

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The key findings also included that consumers regularly seek out safety features and easy access to authorities, such as the inclusion of an emergency button in robotaxis. Service area coverage and cost remain barriers for some consumers who haven’t tried the services out yet, with the vast majority of companies employing a mapping strategy to certain service areas.

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“The robotaxi segment is still anyone’s game, given that most people are not familiar with robotaxi brands and haven’t formed a clear associative imagery,” said Kathleen Rizk, J.D. Power’s Senior Director of User Experience Benchmarking and Technology.

Other key findings include that consumers strongly value how well vehicles navigate traffic laws, and how well they perform when maneuvering regular traffic. In addition, 77 percent of rides said they would prefer a driverless robotaxi to a ride-share with a human driver when needing to have a private conversation.

You can view J.D. Power’s full study results for the 2024 Robotaxi Experience Study on the firm’s website here.

Currently, driverless ride-hailing services and tests are operated by the Google-owned company Waymo, May Mobility, Zoox, and Motional. Meanwhile, General Motors (GM) subsidiary Cruise was forced to halt self-driving operations last fall after an accident with a pedestrian, though it’s currently aiming to relaunch services by the end of this year.

While Tesla offers its Full Self-Driving (FSD) Supervised to customers, it doesn’t currently have the software available to consumers as a driverless ride-hailing system. However, the company is widely expected to unveil a ride-hailing service during its “We, Robot” event on Thursday, and it has already teased a mobile app ride-hailing platform.

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The company’s FSD Supervised, eventually expected to become Unsupervised as Tesla targets the cars becoming safer than human drivers, is also one of the only self-driving softwares out there that doesn’t utilize area mapping. For that reason, Tesla has touted its ability to scale FSD beyond mapped-out service areas, especially when paired with the ongoing training of its AI neural network through real-time driving footage.

Apparent camouflaged Tesla Robotaxi prototype sighted at Warner Bros. Burbank

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Elon Musk

Elon Musk just revealed more about Tesla’s June Robotaxi launch

Tesla CEO Elon Musk gave more information about the Robotaxi launch in Austin set for June.

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Steve Jurvetson, CC BY 2.0 , via Wikimedia Commons

Tesla CEO Elon Musk just revealed more details about the company’s June Robotaxi launch, which will kick off in Austin.

As of right now, Tesla is still set to push out the first Robotaxi rides in Austin, Texas, in early June. These vehicles will be in short supply at first, as Musk says the company is purposely rolling out the fleet in a slow and controlled fashion to prioritize safety. There will be ten vehicles in the Robotaxi fleet to start.

Tesla Robotaxi deemed a total failure by media — even though it hasn’t been released

However, in an interview with CNBC on Tuesday afternoon, Musk also revealed some other new details, including where in Austin the vehicles will be able to go, how many Robotaxis we could see on public roads within a few months, and other information regarding Tesla’s Full Self-Driving suite.

A Controlled Rollout

Tesla has maintained for a few months now that the Robotaxi fleet will be comprised of between 10 and 20 Model Y vehicles in Austin.

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The Cybercab, which was unveiled by the company last October, will not be available initially, as those cars will likely be produced in 2026.

Musk said during the CNBC interview that Tesla is doing a low-yield trial at first to initiate a safety-first mentality. It is important for Tesla to launch the Robotaxi fleet in a small manner to keep things in check, at least at first.

As confidence builds and the accuracy of the fleet is ensured, more vehicles will be added to the fleet.

Musk believes there will be 1,000 Robotaxis on the road “in a few months.”

Geofenced to Certain Austin Areas

Tesla will be launching the Robotaxi program in a geofenced fashion that gives the company the ability to control where it goes. Musk says that the areas the Robotaxis will be able to travel to are among the safest neighborhoods and areas in Austin.

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This is yet another safety protocol that will ensure the initial riders are not put in dangerous neighborhoods.

Some might be disappointed to hear this because of Tesla’s spoken confidence regarding Robotaxi, but the initial rollout does need to be controlled for safety reasons. An accident or incident of any kind that would put riders’ lives in danger would be catastrophic.

No Driver, No Problem

As the company has rolled out an employee-only version of the Robotaxi program in Austin and the San Francisco Bay Area, some wondered whether the rides would be driverless, as these initial trials for Tesla workers were not. Employee rides featured a human in the driver’s seat to ensure safety.

Tesla says it has launched ride-hailing Robotaxi teaser to employees only

The company did not report whether there were any interventions or not, but it did state that the vehicles traveled over 15,000 miles through 1,500 trips.

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Musk confirmed during the interview that there will be no driver in the vehicle when the Robotaxi program launches in June. This will be groundbreaking as it will be the first time that Tesla vehicles will operate on public roads without anyone in the driver’s seat.

Full Self-Driving Licensing

For more than a year, Tesla has indicated that it is in talks with another major automaker regarding the licensing of Full Self-Driving. Many speculated that the company was Ford, but neither it nor Tesla confirmed this.

Musk said today that Tesla has been in touch with “a number of automakers” that have inquired about licensing FSD. Tesla has yet to sign any deal to do so.

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Elon Musk on Tesla vehicle sales: “We see no problem with demand”

“The sales numbers at this point are strong, and we see no problem with demand,” Musk said.

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(Credit: Tesla)

During a rather testy interview with Bloomberg’s Mishal Husain at the Qatar Economic Forum, Elon Musk stated that the demand for Tesla’s vehicles is still strong. Musk also stated that the issues that Tesla faced earlier his year have already turned around.

Already Turned Around

Tesla sales saw notable drops in the past months, particularly in Europe, where several countries saw drastically fewer Tesla sales year-over-year. Tesla stated in its Q1 2025 vehicle delivery report that the declines were largely due to the company’s changeover to the new Model Y, but media reports nevertheless placed the blame on Musk’s politics and his work with the Trump administration’s Department of Government Efficiency (DOGE).

It was then no surprise that Bloomberg’s Husain pointed out Tesla’s low sales in Europe this April during the interview. When questioned about the matter, Musk stated that things have “already turned around.” Musk also noted that while Tesla sales are down in Europe so far, this is true for numerous other carmakers in the region.

No Problem With Demand

When asked for evidence to back up his claims, Musk stated that Europe is indeed Tesla’s weakest market, but the company remains “strong everywhere else.” He also admitted that while Tesla has “lost some sales from the left,” the company also “gained some from the right.” Musk highlighted the fact that Tesla stock, which is partly affected by analysts with insider information, is trading at near all-time highs.

“The sales numbers at this point are strong, and we see no problem with demand. You can just look at the stock price. If you want the best insider information, the stock market analysts have that, and our stock wouldn’t be trading near all-time highs if things weren’t in good shape. They’re fine. Don’t worry about it,” Musk said. 

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Watch Elon Musk’s full interview at the Qatar Economic Forum in the video below.

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Tesla’s Elon Musk confirms he’ll stay CEO for at least five more years

Tesla CEO Elon Musk eased any speculation about his role with the company as he confirmed he would be with the automaker for at least five more years.

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Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla’s Elon Musk said that he will still be CEO of the automaker in five years’ time, dispelling any potential skepticism regarding his commitment or plans with the company.

In the past, there was some speculation that Musk would leave Tesla if he was not adequately compensated for his work. He had a massive pay package taken from him by Delaware Judge Kathaleen McCormick in a move that caused Tesla to reincorporate its company in Texas.

Tesla Chair of the Board letter urges stockholders to approve Texas reincorporation

However, Musk confirmed today with a simple “Yes” that he would still be Tesla’s frontman in five years during an interview with Bloomberg at the Qatar Economic Forum:

“Do you see yourself and are you committed to still being the chief executive of Tesla in five years’ time?”

“Yes.”

Musk has had the massive $56 billion pay package declined twice by Chancellor McCormick, who has ruled that the pay was an “unfathomable sum.” Shareholders have voted twice in overwhelming fashion to award Musk with the pay package, but she has overruled it twice. This seemed to be one reason Musk might minimize his role or even step away from Tesla.

He said (via Bloomberg):

“The compensation should match that something incredible was done. But I’m confident that whatever some activist posing as a judge in Delaware happens to do will not affect the future compensation.”

Musk’s commitment to Tesla for the next five years will help steer the company in a more stable direction as it begins to expand its market well past automotive and sustainable energy. Although Tesla has been labeled as an AI company, it is also starting to push more into the robotics industry with the future release of the Optimus robot.

Now that Musk is on board for at least five more years, Tesla investors have their frontman, who has remained firm on the company’s vision to be a true disruptor in all things tech. The company’s stock is trading up just over 1 percent at the time of publication.

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