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How consumers view robotaxis ahead of Tesla’s ‘We, Robot’ event: study
Ahead of Tesla’s Robotaxi unveiling event on Thursday, one firm has released data suggesting that early consumer experience with driverless ride-hailing platforms has generally been positive.
On Tuesday, J.D. Power shared the results of its 2024 U.S. Robotaxi Experience study, which found that, on average, consumers ranked driverless ride-hailing experiences an 8.53 out of 10. In its second year, the study surveyed 3,773 respondents along with 773 consumers who lived in cities such as San Francisco, Los Angeles, Phoenix, Las Vegas, and Dallas, where robotaxi services are already available.
Perhaps unsurprisingly, consumer confidence in robotaxis was about substantially higher in those who had prior experience in one of the self-driving vehicles, landing at 76 percent, and well above the 20 percent for those who had not. Consumer confidence was also improved by public exposure to the technology, with 34 percent of those who had not ridden but had witnessed self-driving vehicles expressing some level of trust and acceptance.
Notably, these results suggest that sheer experience with robotaxi platforms — both riding inside them and seeing them on the street — tends to give consumers greater public trust in these driverless solutions. The results also come as the market for driverless ride-hailing continues to grow, as Tesla and other companies ready their commercial robotaxi offerings.
The study featured five categories, including comfort and convenience, initiating rides, taking rides in the given vehicle, service availability and cost, as well as overall vehicle technology. Responses for the study were fielded in August.
What's special about FSD Supervised is that it works anywhere in the US & Canada.
No high definition maps, no geofence.
This means you can even use it in places that no Tesla has never traveled to before
— Tesla AI (@Tesla_AI) October 4, 2024
The key findings also included that consumers regularly seek out safety features and easy access to authorities, such as the inclusion of an emergency button in robotaxis. Service area coverage and cost remain barriers for some consumers who haven’t tried the services out yet, with the vast majority of companies employing a mapping strategy to certain service areas.
“The robotaxi segment is still anyone’s game, given that most people are not familiar with robotaxi brands and haven’t formed a clear associative imagery,” said Kathleen Rizk, J.D. Power’s Senior Director of User Experience Benchmarking and Technology.
Other key findings include that consumers strongly value how well vehicles navigate traffic laws, and how well they perform when maneuvering regular traffic. In addition, 77 percent of rides said they would prefer a driverless robotaxi to a ride-share with a human driver when needing to have a private conversation.
You can view J.D. Power’s full study results for the 2024 Robotaxi Experience Study on the firm’s website here.
Currently, driverless ride-hailing services and tests are operated by the Google-owned company Waymo, May Mobility, Zoox, and Motional. Meanwhile, General Motors (GM) subsidiary Cruise was forced to halt self-driving operations last fall after an accident with a pedestrian, though it’s currently aiming to relaunch services by the end of this year.
While Tesla offers its Full Self-Driving (FSD) Supervised to customers, it doesn’t currently have the software available to consumers as a driverless ride-hailing system. However, the company is widely expected to unveil a ride-hailing service during its “We, Robot” event on Thursday, and it has already teased a mobile app ride-hailing platform.
The company’s FSD Supervised, eventually expected to become Unsupervised as Tesla targets the cars becoming safer than human drivers, is also one of the only self-driving softwares out there that doesn’t utilize area mapping. For that reason, Tesla has touted its ability to scale FSD beyond mapped-out service areas, especially when paired with the ongoing training of its AI neural network through real-time driving footage.
Apparent camouflaged Tesla Robotaxi prototype sighted at Warner Bros. Burbank
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Elon Musk
Tesla eyes supply partners for Optimus mass production
Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.
Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.
Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.
Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.
Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.
Elon Musk
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.
Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”
Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”
The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.
Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.
The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.
Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.
News
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.
NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.
SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.
We’re excited for Falcon 9 and Dragon to launch @NASA’s Crew-15, 16, and 17 missions to the @Space_Station from Florida https://t.co/Qm16vVK9F3 pic.twitter.com/drg3s7GtuM
— SpaceX (@SpaceX) September 18, 2026
The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.
Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.
Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.