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Electric pickup buyers hold multiple reservations as delivery date uncertainty looms: survey

Credit: Cybertruck Owner’s Club

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3 years ago

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With so many electric pickups set to hit the market in the coming years, consumers are playing their hands by holding reservations on multiple EV trucks due to the uncertainty of when they might be delivered.

A new survey from Recurrent shows that “about 89% of Tesla Cybertruck reservations overlap with another truck pre-order, and 100% of Ford F-150 and Chevrolet Silverado reservations also pre-ordered another vehicle on this list. ”

It is no secret a major focus of many electric automakers in 2021 and 2022 was the EV pickup. With trucks being such a popular body style in the United States and elsewhere, companies were fending to offer the first EV pickup, but also the most effective one. While Rivian’s R1T was the first electric pickup on the market, the GMC Hummer EV joined the list shortly after. However, notable newcomers and worthy opponents are coming, as the Tesla Cybertruck and Chevrolet Silverado EV are both expected to hit production lines in the next year. A breakdown of how many reservations each truck has, and how prospective EV truck buyers are playing their multiple pre-orders, shows the anticipation for the emergence of the electric pickup market.

“We knew that 2022 would be the year of the electric truck, and the year has not disappointed us, at least as far as pre-orders go,” Scott Case, CEO and co-founder of Recurrent, said. “But I’m also taking pre-order number claims by manufacturers with a grain of salt, because clearly not all of those orders are solid. Shoppers should not be scared off by long pre-order waits if they know the vehicle you want.”

It has been reported on numerous occasions that the Tesla Cybertruck has accumulated a massive number of pre-orders: 1.27 million+, according to Recurrent’s research. The F-150 Lightning is second with 200,000 pre-orders, and the Rivian R1T and R1S and Hummer EV have 90,000 and 65,000, respectively.

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However, the breakdown of how these pre-orders are being played is most interesting. Recurrent surveyed over 200 EV shoppers in a partnership with AAA Washington to see what EVs buyers have pre-ordered and which they intend to actually purchase. The research showed that Tesla vehicles have 100 percent order fulfillment, while other vehicles, like the Chevy Silverado EV, only had a 20 percent fulfillment rate.

“In the case of Tesla, there is a non-refundable order fee that may weed out some impulsive reservations, as well as the knowledge that the market is hot enough to resell your order before you even take delivery,” the study said. Recurrent attributed the outliers above to three factors:

  • Uncertainty on delivery time – or delivery at all – may cause some shoppers to modulate their enthusiasm for certain vehicles. Of course, the Tesla Cybertruck, with its seemingly infinite production delays, comes to mind here.
  • Refundable reservations mean that customers can express interest in many cars and make the decision when they see when, and what, they can actually drive off in.
  • With all the buzz around electric vehicles, manufacturers may be incentivized to make reservations easy for shoppers in order to pump up their numbers, even if these reservations don’t all turn into sales

In general, however, EV truck buyers are more likely to have multiple reservations. Recurrent says the strategy of over-ordering allows buyers to keep their options open, especially as production and delivery dates have not yet been solidified by the manufacturers, which gives the reservations holders more time to analyze their decisions. However, 89 percent of Cybertruck reservations overlap with another EV truck order, while 100 percent of Ford F-150 Lightning and Chevy Silverado EV orders are paired with another vehicle on the list Recurrent put together.

Credit: Recurrent

Additionally, the study found that Tesla brand loyalty runs deep. “Recurrent found that many families have gone all-in on Tesla. Around 50% of those who have reserved both a Telsa Cyber Truck and a Tesla car model plan to redeem both,” it said.

Tesla reservations do not seem to overlap with other brands, which would align with the company’s history of brand loyalty. “If you’ve reserved a Ford F-150, Rivian, or Chevy Silverado, chances are good that you may also have reserved a Tesla Cybertruck,” Recurrent’s study added. “But, if you’re interested in any of the new, non-truck options on this list, there is virtually no overlap with the Tesla brand. There is a clear chasm between non-Tesla cars and Tesla reservations.”

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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‘Tesla tax’ could be no more in United Kingdom

A tax on vehicles in the United Kingdom is set to be adjusted after automakers have blamed it for struggling sales.

Published

9 hours ago

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May 24, 2025

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Credit: Tesla

A controversial tax set on cars that are above the £40,000 price threshold in the United Kingdom could be abandoned, as the “Tesla Tax,” as it is commonly referred to, is taking the blame for poor EV sales.

The tax has been imposed on ICE vehicles since 2017, but on April 1, 2025, the “Expensive Car Supplement,” or ECS, was applied to new EVs sold after that date, a move that was initiated in an act of fairness.

Tesla best-rated car brand in UK, beats Toyota in reliability: survey

However, the tax is now being blamed for sluggish EV sales across various parts of Europe. In the UK, manufacturers are blaming the tax for making it more difficult to reach sales quantities for binding green car sales targets. Missing these sales goals could cost manufacturers millions or even billions of dollars.

A leaked letter seen by This Is Money and MailOnline shows the UK is ready to reconsider the tax, which is combined with a Vehicle Excise Duty (VED) on cars in the second year after they are registered.

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The tax could be applied to vehicles at a higher price point, or it could be eliminated altogether. However, Ben Maguire, a Lib Dem MP for one region in the UK, said:

“We will consider raising the threshold for zero-emission cars only at a future fiscal event to make it easier to buy electric cars.”

Several companies said an adjustment to the tax would be “a move in the right direction,” and one of the major new car retailers in the UK said sales targets are “unrealistic” with the tax currently set at where it is.

UK reconsiders EV sales targets, listening to automakers

Even still, without the adjustment, retailers are concerned that EVs are not at a spot where consumers truly can justify them as a purchase. One company said “cost, lack of incentives, and lack of a public charging infrastructure” are the biggest bottlenecks in the adoption of EVs.

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Tesla’s new Model S and X spotted, but they leave a lot to be desired

The Model S and Model X testing mules spotted by The Kilowatts have few minor visual changes.

Published

1 day ago

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May 23, 2025

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Credit: Tesla

Tesla has been hinting for a few months now that the flagship Model S and Model X would be getting some attention in 2025 as the vehicles continue to be sold in extremely low volumes.

Both models seem to be under the knife, especially as their newest versions were spotted in California earlier this week.

However, images of the vehicles seem to show that Tesla is not planning a major overhaul, which begs the question: why even do it in the first place?

Tesla makes a decision on the future of its flagship Model S and Model X

The Model S and Model X are grouped with the Cybertruck in Tesla’s quarterly delivery releases, and Q1 saw just 12,881 units of the three cars delivered. The Cybertruck likely made up the majority of this number, as some outlets reported around 6,400 deliveries of the all-electric pickup in Q1.

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This is unconfirmed.

The Model S and Model X have stuck around for “sentimental reasons,” according to CEO Elon Musk, who said back in 2021:

“I mean, they’re very expensive, made in low volume. To be totally frank, we’re continuing to make them more for sentimental reasons than anything else. They’re really of minor importance to the future.”

However, the cars seem to be in need of a serious refresh. As Tesla changed up the exterior aesthetic on both the Model 3 and Model Y, recent images captured of the Model X by The Kilowatts seem to show this is not the strategy with the Model X or Model S:

As we can see, the overall aesthetic of the X, if this is what Tesla plans to release, has literally no changes from a purely visual standpoint. There is the addition of the front bumper camera, which was first implemented on the Cybercab unveiled in October 2024, and then on the new Model Y this year.

There are some new 20″ wheels, and the interior has been fitted with ambient lighting.

The Model S looked to be relatively the same, other than these few hardware changes, including a rear diffuser on this Plaid that was spotted:

While these changes are welcome and should be beneficial, they don’t seem like they will encourage major sales growth, which might be something Tesla is okay with.

Admitting the two cars are low volume and not contributors to the company’s long-term goals, Musk is likely willing to just upgrade things to make these more compatible and better functioning with the Full Self-Driving suite.

Earlier this year, VP of Vehicle Engineering Lars Moravy said the S and X were not going anywhere and would get “some love” before the end of 2025:

“Just give it a minute. We’ll get there. The upgrade a couple of years ago was bigger than most people thought in terms of architecture and structure of the car got a lot better, too. But, we’ll give it some love later this year and make sure it gets a little bit…you know, with the stuff we’ve been putting in 3 and Y. Obviously, with 3 and Y, the higher volume stuff, you’ve gotta focus there.”

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It seems these strategies have held true — the S and X appear to be getting what the 3 and Y got with the ambient lighting and front bumper camera (at least on the Model Y).

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Tesla set for ‘golden age of autonomous’ as Robotaxi nears, ‘dark chapter’ ends: Wedbush

Tesla is set to win big from the launch of the Robotaxi platform, Wedbush’s Dan Ives said.

Published

1 day ago

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May 23, 2025

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Tesla (NASDAQ: TSLA) is set to kick off its own “golden age of autonomous growth” as its Robotaxi platform nears launch and a “dark chapter” for the company has evidently come to a close, according to Wedbush analyst Dan Ives.

Ives has jostled his price target on Tesla shares a few times already this year, usually switching things up as the market sways and the company’s near-term outlook changes. His price target on Tesla has gone from $550 to $315 to $350 back to $500 this year, with the newest adjustment coming from a note released early on Friday.

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As CEO Elon Musk has essentially started to dwindle down his commitment to the Department of Government Efficiency (DOGE) altogether, Ives believes that Tesla’s “dark chapter” has come to a close:

“First lets address the elephant in the room…2025 started off as a dark chapter for Musk and Tesla as Elon’s role in the Trump Administration and DOGE created a life of its own which created brand damage and a black cloud over the story….but importantly those days are in the rear-view mirror as we are now seeing a recommitted Musk leading Tesla as CEO into this autonomous and robotics future ahead with his days in the White House now essentially over.”

Ives believes Tesla’s launch of Robotaxi should be the company’s way to unlock at least $1 trillion in value alone, especially as the Trump White House will fast-track the key initiatives the automaker needs to get things moving in the right direction:

“The $1 trillion of AI valuation will start to get unlocked in the Tesla story and we believe the march to a $2 trillion valuation for TSLA over the next 12 to 18 months has now begun in our view with FSD and autonomous penetration of Tesla’s installed base and the acceleration of Cybercab in the US representing the golden goose.”

There are some concerns moving forward, but none of which relate to the AI/autonomous play that Ives primarily focuses on within the Friday note. Instead, they are related to demand in both Europe and Asia, as Ives said, “there is still wood to chop to turn around Model Y growth” in both of those markets.

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Nevertheless, the big focus for Ives is evidently the launch of Robotaxi and the potential of the entire autonomous division that Tesla plans to offer as a ride-sharing service in the coming months. Ives also believes a 50 percent or more penetration of Full Self-Driving could totally transform the financial model and margins of Tesla moving ahead.

Aware of the setbacks Tesla could encounter, Ives still believes that Tesla will establish itself as “the true autonomous winner over” and that investors will recognize the AI vision the company has been so bullish on.

Ives pushed his price target to $500. Tesla shares are down just under 1% at the time of publication. They are trading at $337.88 at 11:45 on the East Coast.

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