It appears that Tesla is about to find itself in a “wartime” setting or sorts once more. This was, at least, hinted at by CEO Elon Musk on social media.
Tesla became the electric vehicle behemoth that it is today by making risky decisions. However, following the Model 3 ramp that almost killed the company, it seemed that Tesla had calmed down somewhat. While the Cybertruck started customer deliveries and the Model Y became the world’s best-selling car last year, it seemed like Tesla was no longer constantly fighting a battle to survive.
This seems to be changing soon. Following the announcement of departures from executives such as SVP of Powertrain and Energy Engineering Drew Baglino and Vice President for Public Policy and Business Development Rohan Patel, Elon Musk noted on X that every five years, Tesla needs to “reorganize and streamline the company for the next phase of growth.”
Interestingly enough, Musk also liked a post from Tesla China watcher Chris Zheng, who noted that Elon Musk seems to be re-entering a “wartime CEO” mode of sorts. As per the Tesla watcher, it would appear that Elon Musk is betting the entire company on the upcoming Robotaxi, similar to how Tesla bet everything on the Model 3 all those years back. Longtime Tesla followers would remember how the company had to go through several layers of hell to make the Model 3 work.
Ben Horowitz, co-founder and General Partner at venture capital firm Andreessen Horowitz, noted that “wartime CEOs” have several attributes that make them work. Among these is a willingness to violate protocol in order to win, an insane attention to detail when it comes to things that may interfere with the prime directive, and a sense of paranoia, among others. Most importantly, “wartime CEOs” also aim to win the market, Horowitz noted.
Perhaps a “wartime CEO” may indeed be what Tesla needs right now, and Elon Musk, if anything, seems to work a lot better when there are a lot of things on the line. It’s what made SpaceX into a dominating force in the space launch sector, after all, and it is what made Tesla into the world’s largest electric car maker today. Competition is indeed heating up, especially from China, so perhaps putting Tesla back into a high-stakes situation may be what the company needs to break its limits once more.
Elon Musk announced that Tesla’s dedicated Robotaxi will be unveiled on August 8, 2024. Needless to say, Tesla will likely be in “wartime mode” long before that date.
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