Investor's Corner
The Elon Musk moonshot approach – missed deadlines are a good thing
Tesla skeptics never tire of pointing out the company’s history of missing target dates for vehicle deliveries and other milestones. They do have a point. The most egregious example is of course Model X, which Tesla began delivering many months after the originally announced date. The latest offender is Model 3 – the company did technically deliver it on time, but so far production numbers are running far short of predictions, and the majority of buyers who signed up for the promised $35,000 EV are likely to be waiting until well into 2018. The development of Autopilot 2 also seems to be behind schedule – it looks like the promised driverless run from New York to LA will be pushed into next year.
However, the naysayers are dead wrong when they say Elon Musk hasn’t fulfilled his promises. Except for a few things, most of which nobody really wanted (battery swapping, a rollercoaster to get around the Tesla campus), the Iron Man has delivered in a big way. He promised a compelling electric sedan, an SUV with towing capability and eye-catching Falcon Wing doors, a reusable rocket that can land on a barge at sea (!), and other achievements straight out of the science fiction books, and all of these are now reality. Nevada Gigafactory? Open and producing batteries. Solar roof tiles? Rolling off the line in Buffalo. World’s largest battery array? Check (and this one was on time).
Considering Tesla’s stock market performance and the company’s legions of adoring fans, it’s clear that most people value accomplishment over punctuality. As Trent Eady, writing on Seeking Alpha, put it, “If Musk promises you the moon in six months and delivers it in three years, keep things in perspective: you’ve got the moon.”
What if Musk and company’s habit of missing self-announced deadlines is not a bug but a feature? Tesla Motors Club member Patrick C argues in a recent blog post that the “dream big and deliver late” strategy is actually the key to Tesla’s (and SpaceX’s) success.
Above: Check out the historic landing of a Falcon 9 rocket at Cape Canaveral with Elon Musk and the SpaceX team (Youtube: National Geographic)
Those of us who’ve been watching this show for a while have learned not to trust Musk’s predicted timelines. So why do his words still carry so much weight? Because we believe in what he’s doing, and we can see how hard he personally is working towards these goals, moving his “desk” to wherever the latest bottleneck is, and camping on the roof of the Gigafactory. “If Musk [were] viewed as just a wild dreamer, he would not have the following that he does,” writes Patrick C. “Musk is trying to do something that is important, something that’s never been done before, and that many people would like to see succeed. When this is the case, many are likely to give you some slack on the schedule, as long as you are working hard and showing progress.”
The most consistent carping about missed timelines comes from stock market analysts, because they focus on meeting quarterly forecasts. This obsession with short-term results is a major failing of today’s corporate world – as Patrick points out, it leads executives to think small, concentrating on things that can be done in three months. But Musk does not think small. He thinks in terms of “moonshots,” or “big hairy audacious goals,” which aren’t guaranteed to succeed, and can’t be done on a firm quarterly schedule. “To accomplish something of magnitude, you have to be willing to fail and you have to be willing to disappoint the Street,” says Patrick.
But if Musk and those around him know all this, why make over-optimistic predictions? Why not just say, “Here’s what we mean to accomplish, and it’ll be done when it’s done?”
Popular economist Danny Kahneman offered an answer in a recent episode of Freakonomics Radio: “If you realistically present to people what can be achieved to solve a problem, they will find that uninteresting. You have to overpromise in order to get anything done. When you look at big successes, the people that carried out those big successes were unrealistically optimistic. This may be necessary to get the initial resources and it may be necessary to get the enthusiasm that is needed to achieve anything at all, because there is so much inertia that realistic promises are at a major disadvantage.”
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Above: Patience… the Model 3’s are coming — a look at Tesla prepping for Model 3 Christmas deliveries (Reddit: tesla99)
Another pertinent quote comes from Mikhail Bakunin: “By striving to do the impossible, man has always achieved what is possible.”
As Patrick puts it, “If you want to move people off the status quo, you have to present them with something exciting. A promise of something 10 years from now will be discounted to the point of insignificance and ignored by most.”
A case in point: the timid promises made by major automakers, who announce plans to launch new lines of electric vehicles by 2025, or by politicians, who pledge to reduce greenhouse gas emissions by such-and-such an amount by 2050. These goals may be better than nothing, but they don’t excite anybody, because we all know that the people who set them will be on the golf course (or maybe we’ll all be underwater) by the time set for their completion.
In contrast, when Musk makes a promise, we know he stands behind it. The timeline may be shaky, but the goal is never in doubt. And the goals are important ones, innovations that can improve all of our lives and lead to a more sustainable society. In a world where politicians constantly harp on things we can’t afford, and problems that we can’t hope to solve, while the corporate world focuses on trivia like how to design a better razor or a quicker way to share videos of our cats, Musk is one of very few leaders who inspire people with a hopeful vision of the future. Humans can still accomplish great things, but only if we’re patient, and are willing to accept some failures and missed deadlines along the way.
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Note: Article originally published on evannex.com, by Charles Morris
Tesla has scheduled its Earnings Call for Q4 and Full Year 2025 for next Wednesday, January 28, at 5:30 p.m. EST, and investors are already preparing to get some answers from executives regarding a wide variety of topics.
The company accepts several questions from retail investors through the platform Say, which then allows shareholders to vote on the best questions.
Tesla does not answer anything regarding future product releases, but they are willing to shed light on current timelines, progress of certain projects, and other plans.
There are five questions that range over a variety of topics, including SpaceX, Full Self-Driving, Robotaxi, and Optimus, which are currently in the lead to be asked and potentially answered by Elon Musk and other Tesla executives:
- You once said: Loyalty deserves loyalty. Will long-term Tesla shareholders still be prioritized if SpaceX does an IPO?
- Our Take – With a lot of speculation regarding an incoming SpaceX IPO, Tesla investors, especially long-term ones, should be able to benefit from an early opportunity to purchase shares. This has been discussed endlessly over the past year, and we must be getting close to it.
- When is FSD going to be 100% unsupervised?
- Our Take – Musk said today that this is essentially a solved problem, and it could be available in the U.S. by the end of this year.
- What is the current bottleneck to increase Robotaxi deployment & personal use unsupervised FSD? The safety/performance of the most recent models or people to monitor robots, robotaxis, in-car, or remotely? Or something else?
- Our Take – The bottleneck seems to be based on data, which Musk said Tesla needs 10 billion miles of data to achieve unsupervised FSD. Once that happens, regulatory issues will be what hold things up from moving forward.
- Regarding Optimus, could you share the current number of units deployed in Tesla factories and actively performing production tasks? What specific roles or operations are they handling, and how has their integration impacted factory efficiency or output?
- Our Take – Optimus is going to have a larger role in factories moving forward, and later this year, they will have larger responsibilities.
- Can you please tie purchased FSD to our owner accounts vs. locked to the car? This will help us enjoy it in any Tesla we drive/buy and reward us for hanging in so long, some of us since 2017.
- Our Take – This is a good one and should get us some additional information on the FSD transfer plans and Subscription-only model that Tesla will adopt soon.
Tesla will have its Earnings Call on Wednesday, January 28.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla Robotaxi ride-hailing without a Safety Monitor proves to be difficult
Tesla gives its biggest hint that Full Self-Driving in Europe is imminent
