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The Elon Musk moonshot approach – missed deadlines are a good thing

Flickr: TED Talks

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Tesla skeptics never tire of pointing out the company’s history of missing target dates for vehicle deliveries and other milestones. They do have a point. The most egregious example is of course Model X, which Tesla began delivering many months after the originally announced date. The latest offender is Model 3 – the company did technically deliver it on time, but so far production numbers are running far short of predictions, and the majority of buyers who signed up for the promised $35,000 EV are likely to be waiting until well into 2018. The development of Autopilot 2 also seems to be behind schedule – it looks like the promised driverless run from New York to LA will be pushed into next year.

However, the naysayers are dead wrong when they say Elon Musk hasn’t fulfilled his promises. Except for a few things, most of which nobody really wanted (battery swapping, a rollercoaster to get around the Tesla campus), the Iron Man has delivered in a big way. He promised a compelling electric sedan, an SUV with towing capability and eye-catching Falcon Wing doors, a reusable rocket that can land on a barge at sea (!), and other achievements straight out of the science fiction books, and all of these are now reality. Nevada Gigafactory? Open and producing batteries. Solar roof tiles? Rolling off the line in Buffalo. World’s largest battery array? Check (and this one was on time).

Considering Tesla’s stock market performance and the company’s legions of adoring fans, it’s clear that most people value accomplishment over punctuality. As Trent Eady, writing on Seeking Alpha, put it, “If Musk promises you the moon in six months and delivers it in three years, keep things in perspective: you’ve got the moon.”

What if Musk and company’s habit of missing self-announced deadlines is not a bug but a feature? Tesla Motors Club member Patrick C argues in a recent blog post that the “dream big and deliver late” strategy is actually the key to Tesla’s (and SpaceX’s) success.

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Above: Check out the historic landing of a Falcon 9 rocket at Cape Canaveral with Elon Musk and the SpaceX team (Youtube: National Geographic)

Those of us who’ve been watching this show for a while have learned not to trust Musk’s predicted timelines. So why do his words still carry so much weight? Because we believe in what he’s doing, and we can see how hard he personally is working towards these goals, moving his “desk” to wherever the latest bottleneck is, and camping on the roof of the Gigafactory. “If Musk [were] viewed as just a wild dreamer, he would not have the following that he does,” writes Patrick C. “Musk is trying to do something that is important, something that’s never been done before, and that many people would like to see succeed. When this is the case, many are likely to give you some slack on the schedule, as long as you are working hard and showing progress.”

The most consistent carping about missed timelines comes from stock market analysts, because they focus on meeting quarterly forecasts. This obsession with short-term results is a major failing of today’s corporate world – as Patrick points out, it leads executives to think small, concentrating on things that can be done in three months. But Musk does not think small. He thinks in terms of “moonshots,” or “big hairy audacious goals,” which aren’t guaranteed to succeed, and can’t be done on a firm quarterly schedule. “To accomplish something of magnitude, you have to be willing to fail and you have to be willing to disappoint the Street,” says Patrick.

But if Musk and those around him know all this, why make over-optimistic predictions? Why not just say, “Here’s what we mean to accomplish, and it’ll be done when it’s done?”

Popular economist Danny Kahneman offered an answer in a recent episode of Freakonomics Radio: “If you realistically present to people what can be achieved to solve a problem, they will find that uninteresting. You have to overpromise in order to get anything done. When you look at big successes, the people that carried out those big successes were unrealistically optimistic. This may be necessary to get the initial resources and it may be necessary to get the enthusiasm that is needed to achieve anything at all, because there is so much inertia that realistic promises are at a major disadvantage.”

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Above: Patience… the Model 3’s are coming — a look at Tesla prepping for Model 3 Christmas deliveries (Reddit: tesla99)

Another pertinent quote comes from Mikhail Bakunin: “By striving to do the impossible, man has always achieved what is possible.”

As Patrick puts it, “If you want to move people off the status quo, you have to present them with something exciting. A promise of something 10 years from now will be discounted to the point of insignificance and ignored by most.”

A case in point: the timid promises made by major automakers, who announce plans to launch new lines of electric vehicles by 2025, or by politicians, who pledge to reduce greenhouse gas emissions by such-and-such an amount by 2050. These goals may be better than nothing, but they don’t excite anybody, because we all know that the people who set them will be on the golf course (or maybe we’ll all be underwater) by the time set for their completion.

In contrast, when Musk makes a promise, we know he stands behind it. The timeline may be shaky, but the goal is never in doubt. And the goals are important ones, innovations that can improve all of our lives and lead to a more sustainable society. In a world where politicians constantly harp on things we can’t afford, and problems that we can’t hope to solve, while the corporate world focuses on trivia like how to design a better razor or a quicker way to share videos of our cats, Musk is one of very few leaders who inspire people with a hopeful vision of the future. Humans can still accomplish great things, but only if we’re patient, and are willing to accept some failures and missed deadlines along the way.

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Note: Article originally published on evannex.com, by Charles Morris

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Investor's Corner

Tesla just got a weird price target boost from a notable bear

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Credit: Tesla Manufacturing

Tesla stock (NASDAQ: TSLA) just got a weird price target boost from a notable bear just a day after it announced its strongest quarter in terms of vehicle deliveries and energy deployments.

JPMorgan raised its price target on Tesla shares from $115 to $150. It maintained its ‘Underweight’ rating on the stock.

Despite Tesla reporting 497,099 deliveries, about 12 percent above the 443,000 anticipated from the consensus, JPMorgan is still skeptical that the company can keep up its momentum, stating most of its Q3 strength came from leaning on the removal of the $7,500 EV tax credit, which expired on September 30.

Tesla hits record vehicle deliveries and energy deployments in Q3 2025

The firm said Tesla benefited from a “temporary stronger-than-expected industry-wide pull-forward” as the tax credit expired. It is no secret that consumers flocked to the company this past quarter to take advantage of the credit.

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The bump will need to be solidified as the start of a continuing trend of strong vehicle deliveries, the firm said in a note to investors. Analysts said that one quarter of strength was “too soon to declare Tesla as having sustainably returned to growth in its core business.”

JPMorgan does not anticipate Tesla having strong showings with vehicle deliveries after Q4.

There are two distinct things that stick out with this note: the first is the lack of recognition of other parts of Tesla’s business, and the confusion that surrounds future quarters.

JPMorgan did not identify Tesla’s strength in autonomy, energy storage, or robotics, with autonomy and robotics being the main focuses of the company’s future. Tesla’s Full Self-Driving and Robotaxi efforts are incredibly relevant and drive more impact moving forward than vehicle deliveries.

Additionally, the confusion surrounding future delivery numbers in quarters past Q3 is evident.

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Will Tesla thrive without the EV tax credit? Five reasons why they might

Tesla will receive some assistance from deliveries of vehicles that will reach customers in Q4, but will still qualify for the credit under the IRS’s revised rules. It will also likely introduce an affordable model this quarter, which should have a drastic impact on deliveries depending on pricing.

Tesla shares are trading at $422.40 at 2:35 p.m. on the East Coast.

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Investor's Corner

Tesla Q3 deliveries expected to exceed 440k as Benchmark holds $475 target

Tesla stock ended the third quarter at $444.72 per share, giving the EV maker a market cap of $1.479 trillion at the end of Q3 2025. 

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(Credit: Tesla)

Benchmark has reiterated its “Buy” rating and $475 price target on Tesla stock (NASDAQ: TSLA) as the company prepares to report its third-quarter vehicle deliveries in the coming days. 

Tesla stock ended the third quarter at $444.72 per share, giving the EV maker a market cap of $1.479 trillion at the end of Q3 2025. 

Benchmark’s estimates

Benchmark analyst Mickey Legg noted that he expects Tesla’s deliveries to hit around 442,000 vehicles this Q3, which is under the 448,000-unit consensus but still well above the 384,000 vehicles that the company reported in Q2 2025. According to the analyst, some optimistic estimates for Tesla’s Q3 deliveries are as high as mid-460,000s.

“Tesla is expected to report 3Q25 global production and deliveries on Thursday. We model 442,000 deliveries versus ~448,000 for FactSet consensus with some high-side calls in the mid-460,000s. A solid sequential uptick off 2Q25’s ~384,000, a measured setup into year-end given a choppy incentive/pricing backdrop,” the analyst wrote.

Benchmark is not the only firm that holds an optimistic outlook on Tesla’s Q3 results. Deutsche Bank raised its own delivery forecast to 461,500, while Piper Sandler lifted its price target to $500 following a visit to China to assess market conditions. Cantor Fitzgerald also reiterated an “Overweight” rating and $355 price target for TSLA stock.

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Stock momentum meets competitive headwinds

Tesla’s anticipated Q3 results are boosted in part by the impending expiration of the federal EV tax credit in the United States, which analysts believe has encouraged buyers to finalize vehicle purchases sooner, as noted in an Investing.com report.

Tesla shares have surged nearly 30% in September, raising expectations for a strong delivery report. Benchmark warned, however, that some volatility may emerge in the coming quarter.

“With the stock up sharply into the print (roughly ~28-32% in September), its positioning raises the bar for an upside surprise to translate into further near-term strength; we also see risk of volatility if regional mix or ASPs underwhelm. We continue to anticipate policy-driven choppiness after 3Q as certain EV incentives/credits tighten or roll off in select markets, potentially creating 4Q demand air pockets and order-book lumpiness,” the analyst wrote.

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Elon Musk slams ING Deutschland for denying TSLA shareholders ability to vote

Musk posted his criticism of the firm in a post on social media platform X. 

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

Elon Musk has slammed ING Deutschland after the bank confirmed that it was not offering a way for clients to vote in the upcoming 2025 Tesla Annual Shareholders Meeting.

Musk posted his criticism of the firm in a post on social media platform X. 

Musk’s criticism

Musk’s criticism of ING Deutschland came as a response to the bank’s comment to a Tesla shareholder. The shareholder, Maximilian Auer, noted that he has not received a response from the German bank’s customer support on how he could vote with his TSLA shares. In response to the Auer’s comment, ING Deutschland confirmed that it does not offer such a service.

“We do not offer the proxy voting process or the transmission of a control number. There is no legal obligation to do so for general meetings under foreign law,” ING Deutschland wrote in its post.

The firm’s reply received a lot of criticism from users on X, with many stating that such comments could drive clients away. Elon Musk later weighed in with some strong words of his own, stating that the bank is effectively denying shareholders the ability to vote. “Denying shareholders the ability to vote, as you are doing, certainly should be a crime,” Musk wrote in a post on X.

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Tesla’s annual meeting

Tesla’s upcoming annual meeting this year is particularly important as shareholders are voting on the approval of Elon Musk’s new CEO performance award. The pay package, which could pave the way for Musk to become a trillionaire, is also designed to increase his stake in the electric vehicle maker to 25%. This, Musk stated, should prevent activist shareholder advisory firms to disrupt the company.

Tesla highlighted the importance of this year’s annual meeting in a post on X. 

“We pay for outstanding performance – not for promises. In 2018, shareholders approved a groundbreaking CEO Performance Award that delivered extraordinary value. At our Annual Meeting on November 6, Tesla shareholders can vote on a pay-for-performance plan designed to drive our next era of transformational growth and value creation. Seven years ago, Elon Musk had to deliver billions to shareholders – now it’s trillions.

“This plan creates a path for Elon to secure voting rights and will retain him as a leader of the company for many years to come. But as explained below, Elon only receives voting rights after he has delivered economic value to you. Your vote matters. Vote ‘FOR’ Proposal 4!” Tesla wrote in its post on X. 

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