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New Elon Musk book tells tale of how Tesla Cybertruck started as round and aluminum

Franz von Holzhausen, Elon Musk, Lars Moravy in the Tesla design studio looking at Cybertruck design references

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The Tesla Cybertruck was a lot of things before it became what it is now, and before CEO Elon Musk and Chief Designer Franz von Holzhausen landed on a cyberpunk, stainless steel truck with sharp lines and edges, it was initially designed with curves and an aluminum exterior.

According to an excerpt from Walter Isaacson’s new book titled, “Elon Musk,” the Cybertruck was originally designed as something that was relatively “normal” in the grand scheme of things. Von Holzhausen and Musk would collaborate in a design studio behind SpaceX Headquarters in Hawthorne, Los Angeles, every Friday.

It was a serene time of the week as Tesla had fended off near bankruptcy, three vehicle launches, and, around this time, what Musk called “production hell,” referring to the Model 3 launch.

In early 2017, Musk and Von Holzhausen had started kicking around ideas for the Cybertruck, and in over two years, they’d unveil their design to the world.

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In the past, we’ve seen images of how massively wide the scope was for the Cybertruck. It was not always the design that we have come to know as the Cybertruck:

An excerpt from the book confirms that:

“Beginning in early 2017, they began kicking around ideas for a Tesla pickup truck. Von Holzhausen started with traditional designs, using a Chevrolet Silverado as a model. One was placed in the middle of the studio, and they studied its proportions and components. Musk said he wanted something more exciting, perhaps even surprising. So they looked at historical vehicles with a cool vibe, most notably the El Camino, a retro-futuristic coupé made by Chevrolet in the 1960s. Von Holzhausen designed a pickup truck with a similar vibe, but as they walked around the model they agreed that it felt too soft. “It was too curved,” von Holzhausen says. “It didn’t have the authority of a pickup truck.”

Eventually, Musk and Franz made a trip to the Petersen Automotive Museum, where they realized something that would end up being a key point of their presentation in November 2019: pickup trucks are essentially all the same.

“We realized that pickup trucks basically haven’t changed in their form or their manufacturing process in eighty years,” Von Holzhausen said.

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They then started kicking around ideas on how they could make this pickup unique. The first thing was what material it could be made of, and initially, aluminum was what was ideal. But titanium was also in the conversation due to its durability.

Musk came in and announced one day after weeks of deliberation on potential materials, “We are going to do this whole thing in stainless steel.”

Not everyone in the Tesla Design Studio was on board, either. Engineers and others heard rumblings of severe pushback against the project, and they were hoping Musk would withdraw his idea for the Cybertruck and go with something more traditional.

He told those in the Design Studio, “We’re not doing a traditional boring truck. We can always do that later. I want to build something that’s cool. Like, don’t resist me.”

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In November 2019, Musk and Franz unveiled the Cybertruck.

Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

And now, nearly four years later, the Cybertruck is nearing its first deliveries, and Tesla plans to hand over the first units by the end of the year.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla back on top as Norway’s EV market surges to 98% share in February

Tesla became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share.

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Credit: Grok Imagine

Tesla reclaimed the top spot in Norway’s auto market in February as electric vehicles captured more than 98% of all new car registrations.

The rebound follows a sharp January slump triggered by VAT rule changes, which prompted numerous car buyers to advance their purchases into late 2025.

As per data from the Norwegian Road Traffic Information Council (OFV), 7,127 new electric vehicles were registered in February, representing a 98.01% market share. Fossil-fuel vehicles and hybrids accounted for just 2% of total new registrations.

Total new car registrations reached 7,272 units in February, hinting at a rapid recovery after January sales fell nearly 75% year-over-year following VAT adjustments.

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OFV Director Geir Inge Stokke noted that similar patterns were observed after previous VAT changes in 2022, with demand temporarily weakening before normalizing, as noted in an Allt Om Elbil report. 

“We are now seeing signs that the market is returning to a more normal level of activity, which we also experienced after the VAT change in 2022. At that time, changes in demand led to a weak start to 2023. We have seen the same pattern this year,” he said. 

Amidst this trend, the Tesla Model Y made a strong comeback in the domestic market. After an unusually weak January that saw the Tesla Model Y drop to seventh place, the model returned to the top of Norway’s sales chart in February.

The Model Y recorded 1,073 registrations, giving it a 14.8% market share for the month. Tesla also became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share. Toyota followed with 941 registrations, while Volkswagen, Volvo, and Skoda rounded out the top five brands.

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The February data suggests that Tesla’s January dip was tied more to timing effects around VAT adjustments than to structural demand shifts. It would then be interesting to see how the rest of the year unfolds for Tesla, particularly as the company pushes for the release of its Full Self-Driving (Supervised) system to Europe this year. 

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Tesla arson suspect pleads guilty, faces up to 70 years in prison

The update was announced by the U.S. Attorney’s Office for the District of Nevada.

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Credit: Tesla China

A Las Vegas man has pleaded guilty to federal arson charges tied to a March 2025 attack on a Tesla Collision Center in Nevada.

The update was announced by the U.S. Attorney’s Office for the District of Nevada.

According to court documents, on March 18, 2025, Paul Hyon Kim spray-painted the word “RESIST” on the front entrance of the Tesla Collision Center before damaging the facility and multiple vehicles.

Federal prosecutors stated that Kim used a PA-15 multi-caliber firearm equipped with a .300 BLACKOUT upper receiver and a 7.62mm silencer to shoot out surveillance cameras. He then fired multiple rounds into Tesla vehicles on the property.

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Authorities stated that Kim later threw three Molotov cocktails into three separate Tesla vehicles. Two of the devices exploded and ignited the vehicles, while a third did not detonate. In total, five Tesla vehicles were damaged in the incident.

Kim pleaded guilty to two counts of arson of property used in interstate commerce, one count of attempted arson of property used in interstate commerce, and one count of unlawful possession of an unregistered firearm classified as a destructive device.

The mandatory minimum sentence for the charges is five years in federal prison, though the total maximum statutory penalty is 70 years, as per a release from the United States Attorney’s Office of the District of Nevada. 

Sentencing is scheduled for May 27, 2026, before U.S. District Judge Jennifer A. Dorsey. A federal judge will determine the final sentence after considering the U.S. Sentencing Guidelines and other statutory factors.

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The case was investigated by the FBI, the Bureau of Alcohol, Tobacco, Firearms and Explosives, and the Las Vegas Metropolitan Police Department, with assistance from the Clark County Fire Department.

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SpaceX pursues 5G-level connectivity with Starlink Mobile V2 expansion

SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system.

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Credit: SpaceX

SpaceX has previewed a major upgrade to Starlink Mobile, outlining next-generation satellites that aim to deliver significantly higher capacity and full 5G-level connectivity directly to mobile phones.

The update comes as Starlink rebrands its Direct-to-Cell service to Starlink Mobile, positioning the platform as a scalable satellite-to-mobile solution that’s integrated with global telecom partners.

SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system. The company also noted that the new V2 satellites are designed to provide significantly higher throughput capability compared to its current iteration.

“The next generation of Starlink Mobile satellites – V2 – will deliver full cellular coverage to places never thought possible via the highest performing satellite-to-mobile network ever built. 

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“Driven by custom SpaceX-designed silicon and phased array antennas, the satellites will support thousands of spatial beams and higher bandwidth capability, enabling around 20x the throughput capability as compared to a first-generation satellite,” SpaceX wrote in its official Starlink Mobile page. 

Thanks to the higher bandwidth of Starlink Mobile, users should be able to stream, browse the internet, use high-speed apps, and enjoy voice services comparable to terrestrial cellular networks. 

In most environments, Starlink says the upgraded system will enable full 5G cellular connectivity with a user experience similar to existing ground-based networks.

The satellites function as “cell towers in space,” using advanced phased-array antennas and laser interlinks to integrate with terrestrial infrastructure in a roaming-like architecture. 

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“Starlink Mobile works with existing LTE phones wherever you can see the sky. The satellites have an antenna that acts like a cellphone tower in space, the most advanced phased array antennas in the world that connect seamlessly over lasers to any point in the globe, allowing network integration similar to a standard roaming partner,” SpaceX wrote.

Starlink Mobile currently operates with approximately 650 satellites in low-Earth orbit and is active across more than 32 countries, representing over 1.7 billion people through partnerships with mobile network operators. Starlink Mobile’s current partnerships span North America, Europe, Asia, Africa, and Oceania, allowing reciprocal access across participating nations.

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