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New Elon Musk book tells tale of how Tesla Cybertruck started as round and aluminum

Franz von Holzhausen, Elon Musk, Lars Moravy in the Tesla design studio looking at Cybertruck design references

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The Tesla Cybertruck was a lot of things before it became what it is now, and before CEO Elon Musk and Chief Designer Franz von Holzhausen landed on a cyberpunk, stainless steel truck with sharp lines and edges, it was initially designed with curves and an aluminum exterior.

According to an excerpt from Walter Isaacson’s new book titled, “Elon Musk,” the Cybertruck was originally designed as something that was relatively “normal” in the grand scheme of things. Von Holzhausen and Musk would collaborate in a design studio behind SpaceX Headquarters in Hawthorne, Los Angeles, every Friday.

It was a serene time of the week as Tesla had fended off near bankruptcy, three vehicle launches, and, around this time, what Musk called “production hell,” referring to the Model 3 launch.

In early 2017, Musk and Von Holzhausen had started kicking around ideas for the Cybertruck, and in over two years, they’d unveil their design to the world.

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In the past, we’ve seen images of how massively wide the scope was for the Cybertruck. It was not always the design that we have come to know as the Cybertruck:

An excerpt from the book confirms that:

“Beginning in early 2017, they began kicking around ideas for a Tesla pickup truck. Von Holzhausen started with traditional designs, using a Chevrolet Silverado as a model. One was placed in the middle of the studio, and they studied its proportions and components. Musk said he wanted something more exciting, perhaps even surprising. So they looked at historical vehicles with a cool vibe, most notably the El Camino, a retro-futuristic coupé made by Chevrolet in the 1960s. Von Holzhausen designed a pickup truck with a similar vibe, but as they walked around the model they agreed that it felt too soft. “It was too curved,” von Holzhausen says. “It didn’t have the authority of a pickup truck.”

Eventually, Musk and Franz made a trip to the Petersen Automotive Museum, where they realized something that would end up being a key point of their presentation in November 2019: pickup trucks are essentially all the same.

“We realized that pickup trucks basically haven’t changed in their form or their manufacturing process in eighty years,” Von Holzhausen said.

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They then started kicking around ideas on how they could make this pickup unique. The first thing was what material it could be made of, and initially, aluminum was what was ideal. But titanium was also in the conversation due to its durability.

Musk came in and announced one day after weeks of deliberation on potential materials, “We are going to do this whole thing in stainless steel.”

Not everyone in the Tesla Design Studio was on board, either. Engineers and others heard rumblings of severe pushback against the project, and they were hoping Musk would withdraw his idea for the Cybertruck and go with something more traditional.

He told those in the Design Studio, “We’re not doing a traditional boring truck. We can always do that later. I want to build something that’s cool. Like, don’t resist me.”

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In November 2019, Musk and Franz unveiled the Cybertruck.

Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

And now, nearly four years later, the Cybertruck is nearing its first deliveries, and Tesla plans to hand over the first units by the end of the year.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Model 3 has a tasty Supercharging incentive, but it’s ending soon

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Credit: Tesla

Tesla is offering a tasty Supercharging incentive on certain Model 3 trims, but the company has officially put a concrete end date on it, so those interested should act fast.

Tesla is offering Free Supercharging for One Year on the Model 3 Premium and Performance trims, the top two offerings of the all-electric sedan. There are three trims of the Model 3 that will have the Free Supercharging offer attached:

  • Premium Rear-Wheel-Drive – $42,490
  • Premium All-Wheel-Drive – $47,490
  • Performance – $54,990

Tesla has now announced that this offer will expire on June 15, giving potential buyers about ten days to take advantage of the incentive.

This could be an additional incentive for car buyers to transition to electric vehicles. Many states are showing gas prices well over $4 per gallon, with the national average currently sitting at $4.22, according to AAA.

Tesla Model 3 wins Edmunds’ Best EV of 2026 award

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A free year of Supercharging miles would allow people to charge and travel for free, other than routine maintenance, which is already incredibly cheap compared to a gas car.

At Tesla Superchargers, peak rates, meaning prices between 8 a.m. and 10 p.m., average between $0.45 and $0.60. One year of driving at an average of 12,000 miles would cost between $1,000 and $1,500 at $0.50 per kWh. It’s a pretty good deal.

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Supercharging prices have also increased recently:

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Tesla has used Free Supercharging to move units in the past, and it’s a great strategy for those who plan to use the car for longer commutes, cross-country drives, or do not have reliable access to home charging.

It should be noted that Tesla recommends that Supercharging be used at a minimum to preserve the life of the battery, as fast-charging is more stressful on the cells.

However, some people might not have an option, so the Free Supercharging incentive could truly be a great reason for many people to charge their cars.

The Supercharging incentive is short-term, and it is pretty rare that Tesla utilizes it, so once this offer is gone, we probably will not see it on the Model 3 for some time.

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Ferrari CEO’s self-driving stance echoes Elon Musk’s — sort of

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Credit: Tesla | Ferrari

Ferrari CEO Benedetto Vigna revealed that the Italian automaker’s future will not involve self-driving, a point that echoes that of Tesla CEO Elon Musk’s — sort of.

You might be thinking, “Are you insane? Musk has been so incredibly hellbent on delivering self-driving vehicles to the public, so much so that he has even hinted that Tesla won’t need the ever-popular and widely-requested Model Y L in the U.S.

However, when it comes to electric supercars with high-performance specs and lofty price tags, Vigna’s stance is exactly what Musk wants for Tesla’s own hypercar project, the Tesla Roadster.

In a new interview with Australian media outlet Drive, Vigna made it clear that Ferrari’s ambitions for the future do not involve autonomy, simply because the company’s cars are not designed for anything but manual, spirited driving.

He said:

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“We will not make fully autonomous cars — loud and clear. We want the people to have fun, not the [computer] chips. We want to have a steering wheel and a man or a woman behind the steering wheel. Otherwise, why do you buy a Ferrari?”

This seems to be a reasonable assertion. Ferraris are not made for daily commutes, cross-country road trips, or bumper-to-bumper traffic. They’re made for fast, spirited driving, and many of their buyers will only put a few thousand miles on them throughout their lifetime. True, exciting, fun driving is meant to be done manually.

That is not to say Full Self-Driving or other semi-autonomous suites are not “fun,” but they are meant to take the stress out of driving. They are made for the daily commutes, the rush hour traffic, and the parking lots and garages. It’s made to take the stress out of driving.

Tesla Full Self-Driving attempts 150-mile stress test: the good and the bad

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Musk had stated in an interview in early 2026 that the Roadster would also be geared toward fun, manually-controlled driving. On the Moonshots podcast with Peter Diamandis, Musk said about the Roadster:

“This is not a…safety is not the main goal. If you buy a Ferrari, safety is not the number one goal. I say, if safety is your number one goal, do not buy the Roadster…We’ll aspire not to kill anyone in this car. It’ll be the best of the last of the human-driven cars. The best of the last.”

There are cars out there that simply are meant to be driven by humans, and Ferraris and Roadsters are a few of them. Ferrari has no true advantage in developing self-driving; their cars sell at low volumes with high price tags, and their performance specs and engineering are all geared toward spirited driving.

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Tesla upgrades Model Y’s affordable trims with new interior features

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Credit: Tesla

Tesla has upgraded the Model Y’s two most affordable trims, the Rear-Wheel-Drive and All-Wheel-Drive, with two new interior features that bring them level with their “Premium” siblings.

The Rear-Wheel-Drive (RWD) and All-Wheel-Drive (AWD) trims, formerly known as the “Standard” offerings of Tesla’s most popular vehicle, are now fitted with the all-black headliner and a higher-quality 16-inch center screen, two features that were added to the Premium trims earlier this year.

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The RWD and AWD trims of the Model Y now have a more premium interior feel with these upgrades, and it also appears to be a move by Tesla to streamline manufacturing by eliminating variance across configuration levels.

It makes production less complicated when the interior colors are all identical. Additionally, all Model Y builds now have the larger and higher-resolution screen than previous model years.

Priced at $39,990 and $41,990, respectively, the Model Y RWD and AWD are quite different from the Premium trims. Tesla aimed to make an affordable version of what has been the best-selling car in the world on several occasions, enabling more accessibility.

The differences from an interior standpoint are noticeable, as there is significantly less storage, a lack of A/C seats, and no glass roof. However, the car is still a great option and features a good powertrain, strong range ratings of 321 miles for the RWD and 294 miles for the AWD, and a great ride quality.

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Tesla Model Y Standard Full Review: Is it worth the lower price?

Other shortcomings are the lack of acoustic-lined windows, which are featured in the Premium trims to help with excess cabin noise. In our testing of the Model Y Standard back in late 2025, this was perhaps the most noticeable difference between it and the Premium trim. The stereo was also a huge difference:

The RWD and AWD trims of the Model Y are still a great vehicle at an affordable price, and you can experience them for yourself at your local Tesla showroom. Test drives are always available, and it’s a great way to experience an EV for yourself, especially if you have no knowledge about them.

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