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Elon Musk on Optimus humanoid robot production and price: “less than a car”
Elon Musk revealed the production timeline and estimated price of Tesla’s humanoid robot Optimus when he recently appeared on TED. The Tesla CEO talked with Chris Anderson about Optimus and the humanoid robot’s future in society.
Optimus Production and Applications
“You know, the first units that we [Tesla] tend to make are for jobs that are dangerous, boring, repetitive, and things people don’t want to do,” Elon Musk told Anderson.
Musk estimated that Tesla would reveal an “interesting prototype” of the Optimus robot sometime this year and “might have something useful” by 2023. He predicts that Tesla will see growth in the humanoid robot project within the next two years. Around 2025, Musk thinks there will be rapid growth year-over-year in the usefulness of Optimus.
During their talk, Anderson and Musk took some time to imagine how Optimus would function in a home setting rather than a work setting. Anderson referred to Tesla’s humanoid robot as a personal butler of sorts. Elon Musk referred to Optimus as more of a buddy robot with many useful applications and forms, including a catgirl.
Optimus’s Price
As the humanoid robots useful functions expand, Musk believes Tesla will see a decrease in cost while Tesla scales production of Optimus. As for the price of Optimus Elon Musk had this to say: “I think the cost is actually not going to be crazy high, like less than a car.”
Unfortunately, Elon Musk did not say the make or model of the car he used as a basis for Optimus’ price. However, Anderson suggested around $25,000.
Optimus vs Human Workers
Anderson then asked the question that has been in the minds of quite a few people since Tesla unveiled Optimus: how would it affect the job market. Musk has repeatedly said that Optimus will initially be made for dangerous, monotonous jobs. However, as Tesla’s humanoid robot gains more advanced functionalities, a few people have wondered about its effect on the job market.
Anderson argued that the price of a humanoid robot worker would be much lower yearly compared to a human employee. Plus, a human worker would not be able to work the same long hours as a humanoid robot and would not want to go on vacations.
“I wouldn’t worry about putting people out of the job thing,” Musk replied. “I think we’re actually going to have and already do have a massive shortage of labor. So I think we’ll have not people out of work, but actually still a short of labor even in the future.”
The Tesla CEO has talked about the shortage of human workers in the past. The human labor shortages could be attributed to declining birth rates across the globe. Musk briefly talked about declining birth rates in an interview at the Wall Street Journal’s CEO Council Summit.
The Dystopian Scenario
Elon Musk also talked about the possibility of a dystopian scenario with Optimus. Before Tesla revealed plans to produce a humanoid robot, Musk was vocal about AI’s impact on human existence. The Tesla CEO has always provided cautionary warnings about developing AI and still maintains his beliefs today.
Musk mentioned putting some safety protocols in place for Tesla’s humanoid robot, showing the amount of forethought he has already put into Optimus’ design.
“I mean, obviously, we have to be careful [that] this doesn’t turn into a dystopian situation,” Musk said. “I think one of the things that’s going to be important is to have a localized rom chip on the robot that cannot be updated over the air, where if you — for example —were to say ‘stop stop stop’ that would — if anyone said that — then the robot would stop.”
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SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Elon Musk flew under the radar with his recent purchase of a $1 billion energy company, according to Federal Trade Commission (FTC) documents.
Transaction number 202612350 listed Tesla and SpaceX frontman Elon Musk as the acquiring party and CF APR Super Holdings LLC as the seller, with New APR Energy, LLC as the acquired entity. The deal, which closed without public announcement, came to light on May 14.
BREAKING: Elon Musk acquires Jacksonville power company APR Energy in a deal valued at more than $1,000,000,000.00.
— Polymarket Money (@PolymarketMoney) July 15, 2026
Analysts inferred the deal’s scale from minority stakeholder disclosures, including one report of a 5 percent interest sold for approximately $50.4 million. Fortress Investment Group had purchased APR’s assets in late 2024, rebranded the operation as New APR Energy, and subsequently transferred ownership to Musk.
APR Energy specializes in rapidly deployable power infrastructure. The company maintains one of the world’s largest fleets of mobile gas and diesel turbines, with more than 1.1 gigawatts of generation capacity. Its modular units, which are often trailer-mounted, enable turnkey installations ranging from 20 MW to over 500 MW.
APR provides full engineering, procurement, construction, operation, and maintenance services for behind-the-meter power plants, serving everything from data centers, utilities, and industrial clients.
The firm has expanded aggressively to meet surging demand, recently adding turbines and deploying over 100 MW for a major AI hyperscaler. Its solutions bridge critical gaps where grid interconnections face delays of two to five years, according to Yahoo.
The acquisition means something more for Musk. As he continues to expand projects in artificial intelligence, especially xAI, his AI venture, there is a greater need to supply energy-intensive supercomputing clusters, including the Colossus project, with what they need: reliable and high-capacity power.
Ownership of APR provides immediate access to flexible generation assets that can be deployed adjacent to data centers, reducing dependence on a strained infrastructure. It also complements Tesla’s energy storage business, so Musk will be able to pull from his own entities to address the rapid scaling demands of AI training and compute.
SpaceX announces new Starship 13 test flight target date
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
