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Elon Musk’s Tesla pickup truck will likely have few competitors from legacy auto
Elon Musk admits that while Tesla probably has the most exciting product roadmap in the industry today, he has a soft spot for the company’s upcoming pickup truck. In a recent appearance at the Recode Decode podcast hosted by veteran tech journalist Kara Swisher, Musk stated that the Tesla Truck would be “super futuristic,” to the point where it would not look out of place in the Blade Runner franchise.
Musk candidly added that if the first pickup, with its cyberpunk tech and features, proves too radical for the market, then Tesla would release a more conventional truck. Ultimately, it remains to be seen if the company would breach the pickup market through Elon Musk’s Blade Runner cyberpunk truck or a more conventional pickup, but one thing is sure. Tesla would soon be competing in America’s most lucrative auto segment.
It could be argued that pickup trucks are the quintessential American vehicles. In 2017 alone, pickup truck sales across the US accounted for 16.4% of the country’s total car sales. Within this number were nearly 900,000 Ford F-Series pickups and about 950,000 GM-branded trucks. Speaking to Trucks.com last January, Michael Ramsey, an automotive analyst at Gartner Inc., noted that in several areas in the US, a truck is a preferable vehicle for consumers.

“In many areas of the country, the truck is just the preferred lifestyle look. They handle much better than before, and with the aid of technology, are even easier to navigate in tight spaces. The U.S. is ideally suited to bigger vehicles because of big parking spaces and roads,” the auto analyst said.
While the disruption of the auto industry with electric-powered vehicles could be felt in the passenger car market thanks to vehicles like the Tesla Model 3, the EV movement is yet to breach the pickup truck segment. EV startups like Bollinger Motors and Rivian are working on all-electric pickup trucks, but both companies are still building facilities capable of manufacturing vehicles on a mass scale. Rivian, for one, is tooling its 2.6 million sq ft factory in Normal, IL. Legacy automakers, which actually have the necessary infrastructure to mass produce all-electric trucks, have mostly taken a rather conservative stance.
Ford has noted that it is developing a hybrid version of its best-selling F-150 pickup truck. In a post on its official website, the company stated that the F-150 hybrid would be a vehicle with no-compromises, “from low-end torque for extra pulling power to serving as a mobile generator on the job site.” Ford, though, has not announced an official release date for the vehicle, though there is speculation that the legacy automaker would launch the hybrid truck around 2020.

GM, on the other hand, recently took an even more conservative stance. In a statement to the Detroit Free Press, vice president of global strategy Mike Abelson declared that GM would lead the EV industry in the “next decade or so.” Despite this, Abelson noted that its core business — comprised of large, gasoline and diesel-powered pickup trucks — would remain intact for the next couple of decades.
“The core business is going to be the core business for a couple of decades to come. There will not be any AV/EV pickups,” Abelson said.
With legacy automakers seemingly taking their time once more, Elon Musk’s Blade Runner truck might end up being one of the first movers in the electric pickup market. And if there is anything that could be learned in the domination of the Model S and 3 in their respective segments, ignoring Tesla and the potential of its vehicles could be a pretty big mistake.
In a brief brainstorming session on Twitter earlier this year, Elon Musk accepted suggestions for features that would be useful for the upcoming Tesla pickup truck. Among these include four-wheel steering, the capability to parallel park itself, seating for six people, a 240-volt connection for power tools, and a maximum towing capacity of 300,000 pounds. Tesla is yet to provide a teaser for the release date of its pickup truck, though speculations are high that the vehicle would be announced after the Model Y, which is expected to be unveiled in 2019.
News
Tesla Cybertruck explosion probe ends with federal involvement and new questions
The 78-page document detailed a planned attack by former Green Beret Matthew Livelsberger, who died by suicide before the blast that injured six people.
														The Las Vegas Metropolitan Police Department (LVMPD) has released its final investigative report into the New Year’s Day Cybertruck explosion outside the Trump International Hotel. But instead of bringing clarity, the findings have only raised more questions.
The 78-page document detailed a planned attack by former Green Beret Matthew Livelsberger, who died by suicide before the blast that injured six people.
The perpetrator’s manifesto
According to a Fox News report, Livelsberger rented the all-electric pickup through Turo while on leave from his Special Forces unit. He filled the rented Cybertruck with fireworks, gas cans, and camping fuel before driving it to the hotel shortly after 8:40 a.m. on January 1. Surveillance footage showed him pouring accelerant into the truck bed moments before detonation, confirming premeditation.
Livelsberger left a manifesto on his phone, which was later deemed classified by the Department of War. This case was then handed over to federal authorities. Still, the LVMPD and federal investigators noted in their report that the incident was a “vehicle-borne improvised explosive device” (VBIED) attack “with the potential to cause mass casualties and extensive structural damage.” Officials, however, stopped short of labeling it terrorism.
In digital notes, Livelsberger wrote that his act was not terror-related but intended as “a wake-up call,” criticizing what he called America’s “feckless leadership.” He wrote, “Americans only pay attention to spectacles and violence. What better way to get my point across than a stunt with fireworks and explosives.”
The incident ironically showcased the Cybertruck’s durability
Tesla CEO Elon Musk was among the first to respond publicly after the blast, confirming through X that the company’s senior team was investigating the incident. He later stated that vehicle telemetry showed no malfunction and that the explosion was caused by “very large fireworks and/or a bomb” placed in the Cybertruck’s bed.
Ironically, footage of the incident in the Cybertruck’s bed showed that the vehicle’s durable construction actually helped contain the explosion by directing the blast upwards. The bed remained largely intact after the explosion as well. Even more surprisingly, the Cybertruck’s battery did not catch fire despite the blast.
Months later, the same Cybertruck appeared on the online auction platform IAA, marked as “not ready for sale.” The listing has stirred debate among Tesla fans about why the historic vehicle wasn’t reclaimed by the company. The vehicle, after all, could serve as a symbol of the Cybertruck’s resilience, even in extreme circumstances.
Elon Musk
Norway’s $2 trillion sovereign wealth fund votes against Elon Musk’s 2025 performance award
The fund is managed by Norges Bank Investment Management (NBIM), and it holds a 1.14% stake in Tesla valued at about $11.6 billion.
														Norway’s $2 trillion sovereign wealth fund has voted against Elon Musk’s 2025 performance award, which will be ultimately decided at Tesla’s upcoming annual shareholder meeting.
The fund is managed by Norges Bank Investment Management (NBIM), and it holds a 1.14% stake in Tesla valued at about $11.6 billion.
NBIM’s opposition
NBIM confirmed it had already cast its vote against Musk’s pay package, citing concerns over its total size, dilution, and lack of mitigation of key person risk, as noted in a CNBC report. The fund acknowledged Musk’s leadership of the EV maker, and it stated that it will continue to seek dialogue with Tesla about its concerns.
“While we appreciate the significant value created under Mr. Musk’s visionary role, we are concerned about the total size of the award, dilution, and lack of mitigation of key person risk- consistent with our views on executive compensation. We will continue to seek constructive dialogue with Tesla on this and other topics,” NBIM noted.
The upcoming Tesla annual shareholder meeting will decide whether Musk should receive his proposed 2025 performance award, which would grant him large stock options over the next decade if Tesla hits several ambitious milestones, such as a market cap of $8.5 trillion. The 2025 performance award will also increase Musk’s stake in Tesla to 25%.
Elon Musk and NBIM
Elon Musk’s proposed 2025 CEO performance award has proven polarizing, with large investors split on whether the executive should be given a pay package that, if fully completed, would make him a trillionaire.
Institutional Shareholder Services and Glass Lewis have recommended that shareholders vote against the deal, and initiatives such as the “Take Back Tesla” campaign have rallied investors to oppose the proposed performance award. On the other hand, other large investors such as ARK Invest and the State Board of Administration of Florida (SBA) have urged shareholders to approve the compensation plan.
Interestingly enough, this is not the first time that Musk and NBIM have found themselves on opposing sides. Last year, NBIM voted against reinstating Musk’s 2018 performance award, which had already been fully accomplished but was rescinded by a Delaware judge.
Later reports shared text messages between Musk and NBIM Chief Executive Nicolai Tangen, who was inviting the CEO to a dinner in Oslo. Musk declined the invitation, writing, “When I ask you for a favor, which I very rarely do, and you decline, then you should not ask me for one until you’ve done something to make amends. Friends are as friends do.”
Elon Musk
Tesla begins production of new Model Y trim at Giga Berlin
Tesla announced on Monday that its Model Y Standard configuration was officially being built at Giga Berlin, less than one month after the company officially announced the configuration early last month.
														Tesla has begun production of the new Model Y trim at Gigafactory Berlin, the company’s production plant in Germany.
Tesla announced on Monday that its Model Y Standard configuration was officially being built at Giga Berlin, less than one month after the company officially announced the configuration early last month.
On October 7, Tesla announced the launch of the Model 3 and Model Y Standard trim levels, its answer to the call for affordable EVs within its lineup and its response to the loss of the $7,500 electric vehicle tax credit.
On October 3, Tesla started production of the vehicles in Germany:
Model Y Standard says „Hello World“ – Production at Giga Berlin has started today! pic.twitter.com/p37JIfJDIB
— Tesla Manufacturing (@gigafactories) November 3, 2025
The Standard iteration of the Model Y is void of many of the more premium features that are available in the Rear-Wheel-Drive, All-Wheel-Drive, and Performance trims of the vehicle are equipped with.
A few of the features of the Model Y Standard are:
- Single Motor configuration
 - No rear touchscreen
 - Textile seats with vegan leather, instead of all vegan leather
 - 320-mile range
 - No glass roof
 
The launch of the Model Y Standard was truly a move to help Tesla get vehicles into the sub-$40,000 price point, and although many consumers were hoping to see the company get closer to $30,000 with these cars, this is a great starting point.
Deliveries in the United States have already started, and it seems it will be a vehicle that will do one of two things: either push some consumers to finally make the jump to Tesla, or it will give car buyers another reason to buy the Premium trims, as they may feel the lack of features is not a good enough deal.
This is something we saw with the Cybertruck’s Rear-Wheel-Drive configuration, which launched last year and ended up being more of the latter option listed above.
The Tesla Model Y Standard is actually a great deal in Europe
It was only a $10,000 discount from the All-Wheel-Drive Cybertruck, but it also did not have adaptive air suspension, premium interiors, or the powered tonneau cover, which many people felt was too much of a sacrifice.
The Rear-Wheel-Drive Cybertruck was discontinued only a few months later.
It does not seem as if this is the case with the Model Y Standard, which already seems to be an attractive option to some buyers.
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