The European Organization for Nuclear Research, more commonly known as CERN, recently published an ambitious proposal to build what could only be described as a mammoth accelerator that’s nearly four times as long and up to six times more powerful as its 27-km Large Hadron Collider (LHC), which studies the tiniest particles that make up all matter, dark matter, and infamously, black holes. The project is yet to be greenlit, but if a recent tweet from SpaceX and Tesla CEO Elon Musk is any indication, The Boring Company could play a part in the construction of the ambitious project.
In a tweet on Monday, Musk noted that the director of CERN had been quite interested in the tunneling technologies of The Boring Company, which could play a part in saving costs for the construction of the agency’s next-generation particle collider. Musk noted that by using The Boring Company’s tunnels, the project would likely save “several billion Euros.”
Director of CERN asked me about Boring Co building the new LHC tunnel when we were at the @royalsociety. Would probably save several billon Euros.
— Elon Musk (@elonmusk) January 21, 2019
The particle physics laboratory, which operates in a site near Geneva, Switzerland, outlined its plans for the 100-km LHC successor, dubbed as the “Future Circular Collider” (FCC), last Tuesday. The FCC is expected to replace the LHC, whose most notable success so far has been the discovery of the Higgs boson, a previously-theoretical particle that gives mass to all matter. Since the discovery of the Higgs boson in 2012, though, CERN’s Large Hadron Collider has not been able to discover any new particles of the same significance. This, according to Gian Francesco Giudice, CERN’s theory department head, highlights a need to push collider technologies forward.
“Today, exploring the highest possible energies with bold projects is our best hope to crack some of the mysteries of nature at the most fundamental level,” he said, according to Nature.
The possibilities that could be unlocked by a project as ambitious as the Future Circular Collider could easily come from a sci-fi tale. It would not be an exaggeration to state that the FCC would enable physicists to open the door to as-yet-unknown physics, while helping answer a number of notable questions about the universe. First off, the FCC would help CERN scientists study the Higgs boson more extensively — something that is not possible with the LHD. The project is also expected to allow scientists to explore topics such as dark matter and antimatter.
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- The size of the FCC compared to the LHD. (Photo: CERN)
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- An artist’s image depicting particles colliding. (Photo: CERN)
CERN’s Future Circular Collider is expected to be four times as large and up to six times more powerful than its predecessor. (Photos: CERN)
While the possibilities presented by CERN’s proposed 100-km particle collider are vast, the Future Circular Collider does have its fair share of drawbacks — the most notable of which is the cost of the entire project. CERN’s report on the FCC estimates that the project’s tunnels alone would cost €5 billion ($5.7 billion) to build. Another €4 billion ($4.6 billion) is expected to be required for the first collider (which will collide leptons), while €4 billion ($4.6 billion) would likely be needed for the final collider (which is designed to collide protons). Provided that the ambitious project does not meet any substantial difficulties in its construction, the FCC could be operational by 2040.
This is where The Boring Company’s technologies could come in. The tunneling startup, after all, aims to reduce the costs of tunneling through optimizations in the digging process. So far, The Boring Company is only involved in projects involving transportation, such as the construction of the high-profile downtown Chicago-O’Hare high-speed transport line. The cost savings presented by The Boring Company’s tunnels were particularly evident when Elon Musk revealed the cost of the startup’s mile-long test tunnel in Hawthorne, CA last December. During his presentation, Musk noted that the Hawthorne tunnel cost $10 million to construct. This is far more affordable than traditional tunneling costs, which cost most U.S. local and state governments an average of $200-$500 million dollars per mile.
Granted, the requirements for CERN’s 100-km tunnel would be far more than demanding than the otherwise straightforward tunnels that The Boring Company will construct in the immediate future. That said, the rather generous timeframe for the Future Circular Collider would also give The Boring Company some time to further refine and optimize its tunneling technologies. For now, though, the prospect of CERN’s next-generation LHD’s tunnels being dug by The Boring Company would remain an idea that would only get more plausible over time.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
