The European Organization for Nuclear Research, more commonly known as CERN, recently published an ambitious proposal to build what could only be described as a mammoth accelerator that’s nearly four times as long and up to six times more powerful as its 27-km Large Hadron Collider (LHC), which studies the tiniest particles that make up all matter, dark matter, and infamously, black holes. The project is yet to be greenlit, but if a recent tweet from SpaceX and Tesla CEO Elon Musk is any indication, The Boring Company could play a part in the construction of the ambitious project.
In a tweet on Monday, Musk noted that the director of CERN had been quite interested in the tunneling technologies of The Boring Company, which could play a part in saving costs for the construction of the agency’s next-generation particle collider. Musk noted that by using The Boring Company’s tunnels, the project would likely save “several billion Euros.”
Director of CERN asked me about Boring Co building the new LHC tunnel when we were at the @royalsociety. Would probably save several billon Euros.
— Elon Musk (@elonmusk) January 21, 2019
The particle physics laboratory, which operates in a site near Geneva, Switzerland, outlined its plans for the 100-km LHC successor, dubbed as the “Future Circular Collider” (FCC), last Tuesday. The FCC is expected to replace the LHC, whose most notable success so far has been the discovery of the Higgs boson, a previously-theoretical particle that gives mass to all matter. Since the discovery of the Higgs boson in 2012, though, CERN’s Large Hadron Collider has not been able to discover any new particles of the same significance. This, according to Gian Francesco Giudice, CERN’s theory department head, highlights a need to push collider technologies forward.
“Today, exploring the highest possible energies with bold projects is our best hope to crack some of the mysteries of nature at the most fundamental level,” he said, according to Nature.
The possibilities that could be unlocked by a project as ambitious as the Future Circular Collider could easily come from a sci-fi tale. It would not be an exaggeration to state that the FCC would enable physicists to open the door to as-yet-unknown physics, while helping answer a number of notable questions about the universe. First off, the FCC would help CERN scientists study the Higgs boson more extensively — something that is not possible with the LHD. The project is also expected to allow scientists to explore topics such as dark matter and antimatter.
- The size of the FCC compared to the LHD. (Photo: CERN)
- An artist’s image depicting particles colliding. (Photo: CERN)
CERN’s Future Circular Collider is expected to be four times as large and up to six times more powerful than its predecessor. (Photos: CERN)
While the possibilities presented by CERN’s proposed 100-km particle collider are vast, the Future Circular Collider does have its fair share of drawbacks — the most notable of which is the cost of the entire project. CERN’s report on the FCC estimates that the project’s tunnels alone would cost €5 billion ($5.7 billion) to build. Another €4 billion ($4.6 billion) is expected to be required for the first collider (which will collide leptons), while €4 billion ($4.6 billion) would likely be needed for the final collider (which is designed to collide protons). Provided that the ambitious project does not meet any substantial difficulties in its construction, the FCC could be operational by 2040.
This is where The Boring Company’s technologies could come in. The tunneling startup, after all, aims to reduce the costs of tunneling through optimizations in the digging process. So far, The Boring Company is only involved in projects involving transportation, such as the construction of the high-profile downtown Chicago-O’Hare high-speed transport line. The cost savings presented by The Boring Company’s tunnels were particularly evident when Elon Musk revealed the cost of the startup’s mile-long test tunnel in Hawthorne, CA last December. During his presentation, Musk noted that the Hawthorne tunnel cost $10 million to construct. This is far more affordable than traditional tunneling costs, which cost most U.S. local and state governments an average of $200-$500 million dollars per mile.
Granted, the requirements for CERN’s 100-km tunnel would be far more than demanding than the otherwise straightforward tunnels that The Boring Company will construct in the immediate future. That said, the rather generous timeframe for the Future Circular Collider would also give The Boring Company some time to further refine and optimize its tunneling technologies. For now, though, the prospect of CERN’s next-generation LHD’s tunnels being dug by The Boring Company would remain an idea that would only get more plausible over time.
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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla is pushing more customers to the Model S and Model X with a new incentive package.

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.
The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.
Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles
Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:
- Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
- Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
- Supercharging – Charge for free at 70,000+ Superchargers worldwide
- Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed
Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.
Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
In all, the value is over $25,000, but this is loosely based on usage.
The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.
As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.
The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.
As for the price bumps, each of the vehicles are now priced as follows:
- Model S All-Wheel-Drive: $94,990
- Model S Plaid: $109,990
- Model X All-Wheel-Drive: $99,990
- Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.
BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.
The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.
There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.
Range on the Roadster is 620 miles, beating 280 miles for the BYD.
- Credit: BYD
- Credit: BYD
The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.
The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.
We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.
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Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
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