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How EV adoption is soaring in unlikely circumstances, and what could make it better
The adoption of electric vehicles has continued to skyrocket over the past several years despite challenging supply chain conditions, less-than-ideal geopolitical scenarios, lingering effects of the COVID-19 pandemic, and the soaring cost of EV materials. How this optimism remains was examined in a recent white paper from Cox Automotive, which outlined how EVs continue to defy all odds and gain market share, despite monumental challenges standing in the sector’s way.
EV Adoption grows despite rough conditions
The state of EV adoption is relatively healthy, with more Americans buying EVs than ever despite increased costs and extended wait times for delivery. Automakers across the EV manufacturing industry have been forced to adjust prices and vehicle lineups due to the increased cost of materials and supply chain deals. Tesla, for example, axed the $35,000 Standard Range+ Model 3, and its most affordable vehicle now starts at well over $40,000. Rivian was forced to push prices upward due to materials costs soaring after Russia’s invasion of Ukraine, and these examples are just two of many.
Supply chain bottlenecks have also forced consumers to push back wait times for EVs considerably. Some configurations of EVs are not available until next year due to extensive order logs; take the Long Range Tesla Model 3, for example, which won’t be available until 2023 because of its heavy demand.
Despite this, EV adoption has increased every year since 2019. “Americans are buying EVs at a record pace despite rising prices and long waits for delivery. The fleet industry is also taking note with fleet operators highly motivated to replace their gas-powered fleets with EVs to achieve sustainability goals, drive efficiency and reduce total cost of ownership,” Cox Automotive wrote in the summation of its white paper.
Price Parity and the EV Tax Credit
Price parity has always been talked about when it comes to EVs. It does not take a genius to figure out that the average person will choose an affordable car over an expensive one, even if the expensive one will not require weekly stops at the pump. However, one of the biggest things keeping EVs from extremely rapid adoption is the prices of the cars themselves, which have increased considerably over the past year due to materials costs soaring.
Luckily, consumers can take advantage of the Inflation Reduction Act, which will provide EV buyers with tax credits based on where their vehicle was manufactured and whether the car equips a U.S.-manufactured battery. “Tax incentives available as part of the Inflation Reduction Act of 2022 will be critical to consumer adoption, helping offset the cost of pricey EVs.” This is a key point in the mass adoption in EVs, and consumers will likely stick to gas-powered cars as long as they are able to if they are more affordable than a quality EV.
Supply Chain Disruptions have slowed EV adoption considerably
Related to other points already made, supply chain disruptions and constraints are slowing EV adoption. U.S.-based EV manufacturers are too reliant on foreign companies for parts, Cox said. Automakers are pushing to produce battery packs and other parts in the U.S., which will eventually help combat slow logistics times.
“Global computer chip and material shortages are impacting production, raising the price of new and used vehicles, and contributing to long waits to buy new EV models.” Consumers want affordable and they want it now. Costs will continue to remain high, and wait times will stay long if U.S. automakers do not adopt domestic supply chain strategies.
Superior EV tech is keeping the U.S. competitive
Domestic supply chain bottlenecks may have some consumers willing to spend a little extra opting for other vehicle options. If someone is willing to spend $160,000 on a car and they can buy a 2022 Porsche 911 GT3 and get it in two weeks, they’re more likely to buy that instead of waiting months for a Tesla Model S Plaid if environmental reasons and fuel savings are not being considered. Tech and the innovations of battery chemistries and recycling are keeping the U.S. automakers in focus. If battery makers can develop various battery chemistries comprised of materials that can be sourced in the U.S., wait times will reduce and cars will have more availability.
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Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
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Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.
Tesla launches its new branded Supercharger for Business with first active station
Tesla reveals its Cybertruck light bar installation fix
