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Ford tops off 2023 with best-ever quarter for EVs and two best-sellers

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Ford has reported its sales and delivery figures for 2023, and on the electric vehicle side of things, it ended the year with its best-ever quarter for Model e and landed two best-sellers in two different segments.

Ford marked 2023 as a year of growth in Model e, its EV division, by topping off the year with 72,608 total sales of electric cars. The Ford F-150 Lightning and E-Transit were the best-selling vehicles in their respective segments, and in Q4, the company marked a 24 percent increase in sales from Q3.

For the year, Ford had an 18 percent increase in EV sales compared to the year before. Despite not offering any new EV models in 2023, the F-150 Lightning and Mustang Mach-E continued to help the automaker’s cause as it looks to move toward profitability in EVs.

As the number two brand for electric vehicles in the U.S., trailing only Tesla, who dominated the U.S. and European markets, Ford has a lot to be proud of. Its efforts to make a full-fledged commitment to EVs and get ahead of other lagging legacy automakers were marked by its decision to adopt Tesla’s North American Charging Standard, or NACS connector, enabling drivers to use Superchargers in Tesla’s expansive network.

Credit: Ford

Ford was the first major company to make this commitment, and only Aptera, a small, solar-focused EV startup, was before it. Ford’s commitment, however, helped spearhead a coalition of EV companies and legacy carmakers to make the same choice.

Ford’s ability to offer a diverse lineup of vehicles across several different powertrain options makes it appealing to a variety of customers. CEO Jim Farley said 2024 will be big on the side of EVs, but recognized the entire company’s ability to handle economic headwinds, adversity stemming from union strikes, and other challenges:

“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric, and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want. I am especially proud Ford remained the No. 2 EV brand in America, and our next-gen, digitally advanced new EVs are on the way.”

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Ford has remained tight-lipped on its upcoming EV releases, but the company did hint that at least one will be a newly designed pickup, equipping the company’s next-generation architecture.

Ford is in ‘deep development’ of its next-generation EV pickup truck

As a whole, Ford sold 1,995,912 cars in the U.S. in 2023, a 7.1 percent increase from 2022 and the best sales year it had since 2020. EV sales increased from last year, with the F-150 Lightning up 55 percent, Mustang Mach-E up 3 percent, and the E-Transit up 18 percent.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Cybertruck windshield protection just got cheaper

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Credit: Tesla

Tesla is lowering the monthly price of its Cybertruck Windshield Protection Plan from $35 to $25. The new rate will apply to the first payment on or after October 1, 2026. Tesla has told subscribers that all other benefits stay the same.

The plan covers unlimited repairs for chips and minor cracks on the front windshield. It also includes one full replacement every 12 months at no extra charge. Additional replacements in the same year carry a $100 deductible. Service is performed with Tesla glass and camera calibration, which matters because Autopilot and Full Self-Driving rely on those lenses behind the windshield.

There is no long-term contract. Coverage applies only to the front glass and does not include collision, vandalism, or weather damage.

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The Cybertruck’s large, complex windshield has been more expensive to replace than glass on Tesla’s cars, which is why the pickup started at a higher subscription price. The $10 monthly cut reduces the annual cost from $420 to $300. Tesla has not publicly explained the change. The timing coincides with a year of claims data after the plan was extended to the Cybertruck.

Tesla sells several related protection products as monthly subscriptions through the Tesla app. The Windshield Protection Plan is also offered on other models. Model 3 and Model Y currently cost $16 a month. Those passenger-car rates are unchanged in the latest Cybertruck notice.

The Wheel and Tire Protection Plan covers road-hazard damage such as potholes, nails, and debris. Repairs are unlimited. Each wheel or tire replacement appointment has a $25 deductible. Pricing varies by model and whether the vehicle is a Performance version. Tesla is raising some of those rates on the same October 1 date.

Reported examples include Model 3 Performance moving from $16 to $24 and Model Y Performance from $20 to $24. Cybertruck wheel-and-tire coverage has been listed at $20 a month for the standard configuration.

A separate Luxe Package bundles four years of windshield coverage, wheel-and-tire coverage, and recommended maintenance on certain new Model S, Model X, and Cyberbeast orders, although the Model S and X are now defunct.

Tesla also offers an Extended Service Agreement after the basic vehicle warranty ends. That product covers many Tesla-manufactured parts rather than glass or tires. Together, the plans give owners a menu of targeted, cancel-anytime coverage instead of relying only on auto insurance.

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Tesla Cybercab fleet grows in Austin ahead of launch event

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Credit: Teslarati

UPDATE: The number has now been updated to 45 units, up from 7!

Tesla is bolstering its Cybercab fleet with the State of Texas’s regulatory bodies ahead of the planned launch of the all-electric ride-hailing vehicle this Thursday.

Seven purpose-built Tesla Cybercabs have been added to Texas’s official automated vehicle registry, appearing in the Texas Motor Carrier Credentialing System (TxMCCS) public lookup just three days before Tesla’s invite-only Cybercab launch event in Austin on September 3.

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The records, visible through TxDMV’s Motor Carrier and Automated Motor Vehicle Operator Lookup, list seven 2026 Tesla Cybercabs under Tesla Robotaxi, LLC. Their VINs begin with the 5YJA prefix, distinct from the 7SAYG Model Y robotaxis that already dominate Tesla’s Texas fleet.

Community trackers that scrape the same public database recorded the new entries on August 31, bringing Tesla’s authorized Texas robotaxi total to 276 vehicles: 269 Model Ys and the seven Cybercabs:

Texas Senate Bill 2807, which took effect in late May 2026, created a self-certification framework for commercial Level 4 operations. Operators file through TxMCCS, attest to SAE Level 4 capability, maintain insurance, and keep an active vehicle list.

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Tesla completed that process months earlier for its existing Model Y Robotaxi service, which has carried paying passengers in Austin, Dallas, Houston and other markets. Adding the Cybercabs to the same authorization means the new two-seat, steering-wheel-free vehicles are now legally recognized for commercial use on Texas roads.

The timing is deliberate as Tesla scheduled the September 3 event at its Austin campus after sending invitations to selected Robotaxi riders and other guests. The company has described the evening as a chance to “experience the future of full autonomy” and plans to livestream it.

Production Cybercabs, which lack pedals and a steering wheel, have been rolling off the Giga Texas line for months; some earlier examples still carried temporary driver controls for data collection. Registering a small fleet of the finished design immediately before the public event signals that Tesla intends to move the purpose-built vehicle from factory and test tracks into the same Robotaxi app already used by Model Y passengers.

The seven units remain a tiny fraction of Tesla’s overall Texas authorization and far smaller than competing fleets. Registration does not automatically equal unsupervised public rides; it is the legal prerequisite.

Still, the sudden appearance of Cybercab VINs in the state’s lookup system, after a year of Model Y-only listings, is the clearest official confirmation yet that Tesla’s dedicated robotaxi hardware is entering the regulatory pipeline at the same moment the company is preparing to show it to invited guests and a global livestream audience.

Whether those seven vehicles appear at the September 3 event or begin carrying passengers shortly afterward, their presence in TxMCCS marks a concrete regulatory step that has been anticipated since the Cybercab concept was first revealed.

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Tesla expands driverless Robotaxi geofence in Austin

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Credit: @JoeTegtmeyer/X

Tesla has expanded the operational geofence for its driverless Robotaxi service in Austin, Texas, marking the first such increase in some time. The updated Service Area for Robotaxi in Austin now spans about 288 square miles and is roughly 9 percent larger than the previous boundary.

This incremental growth adds approximately 24 square miles of coverage, bringing the prior zone of roughly 264 square miles into a broader footprint that better serves northern suburbs.

The expansion extends the geofence northward toward Pflugerville along the US 183 corridor, incorporating additional neighborhoods north of the Domain and areas such as Mesa Park. These additions include higher-end residential and commercial districts that previously sat just outside the allowed operating zone.

Riders can now request unsupervised trips that begin or end in these newly included locations, provided the entire route remains inside the digital boundary:

Tesla first launched public Robotaxi operations in Austin in mid-2025 with a modest initial zone of about 20 square miles. Subsequent enlargements in 2025 and early 2026 steadily grew the map until it covered much of the metropolitan area.

After the last major update roughly ten months earlier, the company held the boundary steady while it collected additional miles and refined the FSD suite.

The modest nine percent increase still matters for daily utility. Longer trips become possible, more residents gain access, and the fleet can accumulate more diverse real-world data across new road types and traffic patterns. Observers note that the added territory aligns with existing Tesla service infrastructure, which could support more efficient vehicle staging in the North end of Austin.

Although the geofence has grown, Tesla continues to operate a relatively small unsupervised fleet in the city. The company has emphasized safety and software readiness over rapid geographic scaling. This latest map update signals that Tesla remains committed to expanding Robotaxi availability in its home market as it prepares for further software improvements and potential Cybercab deployments.

The 288-square-mile zone now gives Austin riders one of the larger driverless service areas currently available in the United States.

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