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Ford executive team admits no Level 3 autonomy by 2025
During a recent capital markets event, Ford’s executive team provided some updates on the company’s work in autonomous driving. As per the automaker, BlueCruise is set to be available in about 500,000 vehicles by 2024. Plans are also underway to introduce a Level 3 system for Ford’s next-generation electric vehicles.
BlueCruise, which is already being rolled out today, can perform functions such as acceleration, braking, lane centering, and automatic lane changing. Ford advertises BlueCruise as a hands-free system, though the feature can only be engaged in select areas. Similar to Tesla’s Autopilot and Full Self-Driving, BlueCruise requires drivers to remain alert and ready to take over at any time.
Ford noted that BlueCruise-equipped vehicles have already completed over 50 million miles on the road. This is quite impressive, though the company is already hard at work on its next-generation driver-assist system, a Level 3 suite. Level 3 systems are highly automated, with drivers being able to take their eyes off the road in certain situations.
Ford noted last year when it divested from its Argo AI robotaxi unit that Level 3 autonomy would ultimately prove profitable and less complex, as stated in a report from The Verge. During the capital markets event, however, Doug Field, the company’s vice president in charge of electrification and software, admitted that Ford would not be able to deliver a Level 3 system by the middle of the decade.
“As much as I want it to, we’re not going to deliver L3 by 2025. It’s just too ambitious and undertaking, so we have to lay the groundwork. But you’re going to have to wait a little longer for L3,” Field said.
Field outlined the key use cases for Ford’s upcoming Level 3 suite, noting that the system would be useful for stop-and-go traffic and long journeys where drivers could divert their attention from the road. Field also acknowledged that a Level 3 system might face challenges when it comes to urban environments with complex scenarios involving stop signs, pedestrians, and other tricky areas.
“Downtown operations with pedestrians and stop signs and double- and triple-parked cars. That is the hardest possible place to get L3 up and going,” Field said.
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Elon Musk
Tesla kicks Robotaxi geofence expansion into high gear in Austin
Tesla has nearly doubled its Robotaxi geofence in Austin for the second time less than two months after it initially launched.

Tesla has kicked the expansion of its Robotaxi geofence in Austin, Texas, into high gear, as it grew the service area once again early Sunday morning.
Tesla launched its Robotaxi platform in Austin on June 22, and less than a month later, it was able to expand it. After its first expansion, Tesla had a larger geofence than Waymo, which launched its driverless ride-hailing service to the public in Austin in March. Waymo expanded the week after Tesla’s first augmentation.
Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement
Now, Tesla has answered Waymo once again by developing its service area in Austin to an even larger size. We expected it, as just two weeks ago, CEO Elon Musk said that the company would be growing the Austin geofence, but did not give an indication by how much.
The first geofence in Austin was roughly 20 square miles. On July 14, when the first expansion took place, Tesla Robotaxi riders had roughly 42 square miles of downtown Austin available for travel.
On the morning of August 3, Tesla nearly doubled the geofence by growing it to roughly 80 square miles, according to Grok. For reference, Waymo’s current service area in Austin is about 90 square miles:
For those asking me, here is a comparison of the newly expanded @Tesla @robotaxi
service area (as of 3 August 2025) and the newly expanded Waymo service areas in Austin, Texas.The autonomous ride hailing service area & system capabilities scalability is certainly being tested… pic.twitter.com/uaPpEP66Cq
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) August 3, 2025
The expansion further extends the Southern portion of the geofence, going into suburban zones such as Barton Creek.
The continuous growth shows Tesla is prepared to extend its geofence in basically any direction. Now that it is going into suburban areas, we may get to see more Austin residents experience Robotaxi for an entire evening of activities, including pickup and dropoff at home.
🚨 Tesla Austin Robotaxi geofence sizes (in square miles):
Initial: 6/22 – ~20 square miles
First Expansion: 7/14 – ~42 square miles
Second Expansion: 8/3 – ~80 square miles pic.twitter.com/IwnvSJseE4
— TESLARATI (@Teslarati) August 3, 2025
The only question that remains is how much Tesla can expand at one time. The company seems to have the ability to push the geofence to a majority of Austin, but it maintains that safety is its biggest priority.
The company was spotted testing vehicles in the West Austin suburbs in areas like Marble Falls recently, indicating that Tesla could be expanding its service area to hundreds of square miles in the coming months.
Elon Musk
Tesla to appeal jury verdict that held it partially liable for fatal crash
Tesla will appeal the decision from the eight-person jury.

Tesla will appeal a recent jury verdict that held it partially liable for a fatal crash that occurred in Key Largo, Florida, in 2019.
An eight-person jury ruled that Tesla’s driver assistance technology was at least partially to blame for a crash when a vehicle driven by George McGee went off the road and hit a couple, killing a 22-year-old and injuring the other.
The jury found that Tesla’s tech was found to enable McGee to take his eyes off the road, despite the company warning drivers and vehicle operators that its systems are not a replacement for a human driver.
The company states on its website and Owner’s Manual that Autopilot and Full Self-Driving are not fully autonomous, and that drivers must be ready to take over in case of an emergency. Its website says:
“Autopilot is a driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a fully autonomous vehicle.
Before enabling Autopilot, you must agree to ‘keep your hands on the steering wheel at all times’ and to always ‘maintain control and responsibility for your vehicle.’ Once engaged, Autopilot will also deliver an escalating series of visual and audio warnings, reminding you to place your hands on the wheel if insufficient torque is applied or your vehicle otherwise detects you may not be attentive enough to the road ahead. If you repeatedly ignore these warnings, you will be locked out from using Autopilot during that trip.
You can override any of Autopilot’s features at any time by steering or applying the accelerator at any time.”
Despite this, and the fact that McGee admitted to “fishing for his phone” after it fell, Tesla was ordered to pay hundreds of millions in damages.
Tesla attorney Joel Smith said in court (via Washington Post):
“He said he was fishing for his phone. It’s a fact. That happens in any car. That isolates the cause. The cause is he dropped his cell phone.”
In total, Tesla is responsible for $324 million in payouts: $200 million in punitive damages, $35 million to the deceased’s mother, $24 million to their father, and $70 million to their boyfriend, who was also struck but was injured and not killed.
The family of the deceased, Naibel Benavides Leon, also sued the driver and reached a settlement out of court. The family opened the federal suit against Tesla in 2024, alleging that Tesla was to blame because it operated its technology on a road “it was not designed for,” the report states.
Despite the disclosures and warnings Tesla lists in numerous places to its drivers and users of both Autopilot and Full Self-Driving, as well as all of its active safety features, the operator remains responsible for paying attention.
CEO Elon Musk confirmed it would appeal the jury’s decision:
We will
— Elon Musk (@elonmusk) August 1, 2025
The driver being distracted is a big part of this case that seemed to be forgotten as the jury came to its decision. Tesla’s disclosures and warnings, as well as McGee’s admission of being distracted, seem to be enough to take any responsibility off the company.
The appeal process will potentially shed more light on this, especially as this will be a main point of emphasis for Tesla’s defense team.
Elon Musk
Elon Musk echoes worries over Tesla control against activist shareholders
Elon Musk has spoken on several occasions of the “activist shareholders” who threaten his role at Tesla.

Elon Musk continues to raise concerns over his control of Tesla as its CEO and one of its founders, as activist shareholders seem to be a viable threat to the company in his eyes.
Musk has voiced concerns over voting control of Tesla and the possibility of him being ousted by shareholders who do not necessarily have the company’s future in mind. Instead, they could be looking to oust Musk because of his political beliefs or because of his vast wealth.
We saw an example of that as shareholders voted on two separate occasions to award Musk a 2018 compensation package that was earned as Tesla met various growth goals through the CEO’s leadership.
Despite shareholders voting to award Musk with the compensation package on two separate occasions, once in 2018 and again in 2024, Delaware Chancery Court Judge Kathaleen McCormick denied the CEO the money both times. At one time, she called it an “unfathomable sum.”
Musk’s current stake in Tesla stands at 12.8 percent, but he has an option to purchase 304 million shares, which, if exercised, after taxes, he says, would bump his voting control up about 4 percent.
However, this is not enough of a stake in the company, as he believes a roughly 25 percent ownership stake would be enough “to be influential, but not so much that I can’t be overturned,” he said in January 2024.
I am uncomfortable growing Tesla to be a leader in AI & robotics without having ~25% voting control. Enough to be influential, but not so much that I can’t be overturned.
Unless that is the case, I would prefer to build products outside of Tesla. You don’t seem to understand…
— Elon Musk (@elonmusk) January 15, 2024
Musk’s concerns were echoed in another X post from Thursday, where he confirmed he has no current personal loans against Tesla stock, and he reiterated his concerns of being ousted from the company by those he has referred to in the past as “activist shareholders.”
The CEO said during the company’s earnings call in late July:
“That is a major concern for me, as I’ve mentioned in the past. I hope that is addressed at the upcoming shareholders’ meeting. But, yeah, it is a big deal. I want to find that I’ve got so little control that I can easily be ousted by activist shareholders after having built this army of humanoid robots. I think my control over Tesla, Inc. should be enough to ensure that it goes in a good direction, but not so much control that I can’t be thrown out if I go crazy.”
The X post from Thursday said:
Just fyi I don’t have personal loans at this time against Tesla stock.
Also, the taxes on the options are ~45%, so net gain in voting control is more like 4%.
It is worrying in that I don’t want to build millions of robots and then potentially be ousted by activists and…
— Elon Musk (@elonmusk) July 31, 2025
There is a concern that Musk could eventually put his money where his mouth is, and if politicians and judges are able to limit his ownership stake as they’ve been able to do with his pay package, he could eventually leave the company.
The company’s shareholders voted overwhelmingly to approve Musk’s pay package. A vast majority of those who voted to get Musk paid still want him to be running Tesla’s day-to-day operations. Without his guidance, the company could face a major restructuring and would have a vastly new look and thesis.
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