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Ford CEO Jim Farley: Americans need to “get back in love” with smaller cars amid EV transition

Credit: Jim Farley/X

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1 year ago

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Ford CEO Jim Farley shared some insights during his interview at the Aspen Ideas Festival. Farley noted, for one, that Ford is looking to release a $30,000 all-electric vehicle that will be profitable in about 2.5 years. He also discussed the value of smaller EVs to consumers and the electric vehicle transition. 

Farley did not provide a lot of details about Ford’s affordable EV, though he stated that the upcoming vehicle is being developed by the automaker’s dedicated “skunkworks” team, which operates independently from Ford’s main business. The CEO did, however, hint that Ford’s upcoming affordable EV is expected to compete with cars from Chinese automakers like BYD, as well as Tesla’s next-generation platform. 

Interestingly enough, Farley also highlighted the value of smaller electric cars. As per the executive, radical changes are needed to produce a profitable EV, and one of these changes could be a focus on smaller vehicles. As noted in a CNBC report, Farley reiterated the idea that Ford’s next-generation electric vehicles would be profitable. 

“You have to make a radical change as an (automaker) to get to a profitable EV. The first thing we have to do is really put all of our capital toward smaller, more affordable EVs. That’s the duty cycle that we’ve now found that really matches. These big, huge, enormous EVs, they’re never going to make money. The battery is $50,000… The batteries will never be affordable,” Farley stated, though a Ford spokesperson later noted that the CEO was referring to the automaker’s Super Duty models, not the F-150 Lightning. 

Most notably, Farley also stated that American consumers need to fall back in love with smaller vehicles. This is an interesting comment from the CEO considering that the majority of Ford’s profits today come from trucks. As per Farley, however, it is pertinent for Ford to reach profitability with EVs in the next five years so the company can compete with China’s electric cars. 

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“We have to start to get back in love with smaller vehicles. It’s super important for our society and for EV adoption. We are just in love with these monster vehicles, and I love them too, but it’s a major issue with weight. 

“If we cannot make money on EVs, we have competitors who have the largest market in the world, who already dominate globally, already setting up their supply chain around the world. And if we don’t make profitable EVs in the next five years, what is the future? We will just shrink into North America,” Farley said. 

Watch Jim Farley’s interview with CNBC at the Aspen Ideas Festival in the video below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

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16 minutes ago

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October 15, 2025

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Credit: Teslarati

Tesla launched its fastest Full Self-Driving Speed Profile with the v14.1.2 Software Update on Wednesday, as “Mad Max” mode has overtaken “Hurry” as the most spirited travel option on FSD.

On Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, teased that the v14.1.2 Software Update would be released to those drivers in the Early Access Program (EAP). He said it was a “much-awaited feature.”

Tesla just teased something crazy with the next Full Self-Driving update

Many people, myself included, believed it would be the introduction of “Banish,” which would be a perfect complement to the Actually Smart Summon (ASS) suite, as it would find a parking spot and park itself after dropping you off at the front door of your destination.

However, Elluswamy’s post on X finished with two emojis: one a race car, the other being smoke behind the car.

On Wednesday night, we received the v14.1.2 software update to the new Model Y, which revealed that “Mad Max” mode was the new addition:

The release notes state that:

“Introduced new speed profile MAD MAX, which comes with higher speeds and more frequent lane changes than Hurry.”
It is pretty interesting that Tesla would introduce yet another speed profile that is even faster and more aggressive than “Hurry.” Personally, I’ve found Hurry to be realistic in terms of other drivers and their aggressiveness, speed of travel, and overall lane change behavior, especially on interstates.

Mad Max mode will be an interesting adjustment.

Tesla CEO Elon Musk first talked about Mad Max mode back in 2018 in posts on X, first mentioning the feature with the Tesla Semi:

Musk then teased Mad Max mode in 2019 with an early Autopilot update, stating that it would be an ideal option for aggressive traffic seen in places like Los Angeles. There was formerly a mode of the same name back in the late 2010s:

Now that it’s here, we’ll be testing it very soon and giving you a good idea of what to expect when it releases to others in the coming weeks.

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Tesla just teased something crazy with the next Full Self-Driving update

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1 hour ago

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October 15, 2025

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Credit: Tesla Europe & Middle East | X

Tesla just teased something crazy with the next Full Self-Driving update, which will be released to Early Access Program (EAP) members today.

Tesla just recently released the v14 Full Self-Driving update, and it followed up just a few days later with v14.1.1.

The subsequent release helped refine a handful of things, especially an issue with stuttering at intersections and overall indecisiveness, but it was more of a smoothing over of the initial v14.1 Full Self-Driving release.

However, on Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, said that the company would be releasing v14.1.2 to EAP members today, and that it would “debut a much-awaited feature.”

He followed that up with a racecar emoji and a smoke emoji, potentially hinting toward something speed-related. However, it could mean something totally different.

Some suggested it was potentially a new Speed Profile that could rank above the “Hurry” option, but that seems unnecessary. As far as other features that have been teased, one that definitely comes to mind is the “Banish” feature that was recently teased by CEO Elon Musk.

Banish is essentially the finishing touch to Tesla’s Actually Smart Summon (ASS), which launched earlier this year.

While ASS will bring your car to your location using the Tesla app on your phone, Banish does just the opposite by dropping you off at the door of your destination and finding a parking spot on its own.

Elon Musk teases ‘Banish’ feature to pair perfectly with Summon

This was recently teased by Musk yet again, as he said earlier this month that Full Self-Driving would be capable of it very soon.

Based on what we’ve seen out of v14.1 and v14.1.1, there is some potential that Banish could be released and could be the feature that Elluswamy is hinting toward, although there is no direct evidence of that.

Luckily, I was able to get into the EAP, so as the feature is released and the Release Notes are available, we’ll be able to report on exactly what feature is on the way.

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Tesla benefits from new incentive program that’s active after tax credit loss

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5 hours ago

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October 15, 2025

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(Credit: Tesla)

Tesla benefits from an incentive program in Texas that has become active following the loss of the $7,500 EV tax credit, which was a significant advantage for EV drivers.

In Texas, the State Commission on Environmental Quality has a grant program for light-duty motor vehicles that are either purchased or leased by consumers.

Referred to as the Light-Duty Motor Vehicle Purchase or Lease Incentive Program (LDPLIP), the program opened on October 13 and provides grants for consumers who want to buy new energy vehicles.

Will Tesla thrive without the EV tax credit? Five reasons why they might

The program allows for grants of up to $2,500 for electric or hydrogen fuel cell vehicles.

These are the eligibility criteria:

  • Individuals or entities who purchase or lease an eligible vehicle on or after September 1, 2025, and who apply for or acquire title and registration of the vehicle in Texas
  • Applicants must have taken possession of the vehicle before applying
  • Applicants must commit to operating and registering the vehicle in Texas for at least one year

Additionally, the car must:

  • Be included on the TCEQ Eligible Vehicle List
  • Be new and must not have been the subject of any prior retail sale or lease
  • Have a gross vehicle weight rating of 10,000 pounds or less

They are awarded on a first-come, first-served basis.

The good news is that Tesla’s entire vehicle lineup, as of October 7, qualifies. Here is what the LDPLIP’s list of qualifying vehicles shows for Tesla:

  • Tesla Cybertruck AWD
  • Tesla Cybertruck Beast
  • Tesla Model S AWD
  • Tesla Model S Plaid
  • Tesla Model X AWD
  • Tesla Model X Plaid
  • Tesla Model Y Long Range RWD
  • Tesla Model Y Long Range AWD
  • Tesla Model Y Performance
  • Tesla Model 3 Long Range RWD
  • Tesla Model 3 Long Range AWD
  • Tesla Model 3 Performance

This list was published during the day of October 7, which is coincidentally the same day Tesla launched its Tesla Model 3 ‘Standard’ and Tesla Model Y ‘Standard.’

We reached out to the program to confirm that these vehicles qualify for that grant, and we will update when we hear back.

With the loss of the Federal EV Tax Credit, local programs are still available to help with the cost of an EV. Although electric cars are affordable, there are benefits to choosing one, especially as these grant programs continue to become available.

The full list of vehicles that qualify for the grant is available here.

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