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Ford awarded truck of the year while legacy competition remains absent

Credit: NACTOY / Ford Motor Co.

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The Ford F150 Lightning has been named the North American Truck of the Year, while traditional competitors Dodge and GM remain absent from the electric truck market.

The completion for North America’s Truck of the Year is always tight, requiring jurors to ask questions like, which truck is the most technically advanced, price competitive, or potentially industry-defining? This year, they decided on the Ford F150 Lightning. And while the Rivian R1T gave the Blue Oval a run for its money this year, Ford’s more price-competitive and higher production volume vehicle was a winner in the eyes of NACTOY, the awarding organization. But more notable than Rivian’s competition was the utter lack of competition from the other big three brands that traditionally compete in the pickup space.

The message from Ford CEO Jim Farley regarding the recent award is clear; more trucks, faster. “Earning North America’s Truck of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible,” said Mr. Farley. “We’re moving fast to further ramp production to a 150,000 run rate this fall and pushing to improve every aspect of this truck.”

While production numbers of the recently released Ford F150 Lightning remained significantly lower than customers (and likely executives) would have liked, the vehicle still helped Ford become the #2 EV brand in the U.S. behind Tesla. And with significant investments in upcoming production, the brand is well-positioned to take more market share in the new year.

As for why NACTOY chose the F150 Lighting, Karl Brauer, NACTOY juror and freelance journalist for Forbes, outlined a few specific reasons for his choice. “Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds…”

As for the traditional competitors, they remain either months or years away. General Motors plans to launch its hotly anticipated GMC Denali EV in early 2024 alongside its other electric truck entry, the Chevy Silverado EV, which will be coming at the end of this year. As for Dodge, while the company’s new RAM Revolution has finally been revealed and looks ready to take on the likes of the other big three, it will also be coming in 2024.

Ford has caught its traditional rivals unprepared, and as long as they have such a wide birth in the market, expect the company to take advantage of it. And while I and many others are excited for the Tesla Cybertruck, Chevy Silverado EV, and many other EVs coming in 2023, this is a well-deserved award for Ford.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla winter weather test: How long does it take to melt 8 inches of snow?

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Credit: Teslarati

In Pennsylvania, we got between 10 and 12 inches of snow over the weekend as a nasty Winter storm ripped through a large portion of the country, bringing snow to some areas and nasty ice storms to others.

I have had a Model Y Performance for the week courtesy of Tesla, which got the car to me last Monday. Today was my last full day with it before I take it back to my local showroom, and with all the accumulation on it, I decided to run a cool little experiment: How long would it take for Tesla’s Defrost feature to melt 8 inches of snow?

Tesla Model Y Performance set for new market entrance in Q1

Tesla’s Defrost feature is one of the best and most underrated that the car has in its arsenal. While every car out there has a defrost setting, Tesla’s can be activated through the Smartphone App and is one of the better-performing systems in my opinion.

It has come in handy a lot through the Fall and Winter, helping clear up my windshield more efficiently while also clearing up more of the front glass than other cars I’ve owned.

The test was simple: don’t touch any of the ice or snow with my ice scraper, and let the car do all the work, no matter how long it took. Of course, it would be quicker to just clear the ice off manually, but I really wanted to see how long it would take.

Tesla Model Y heat pump takes on Model S resistive heating in defrosting showdown

Observations

I started this test at around 10:30 a.m. It was still pretty cloudy and cold out, and I knew the latter portion of the test would get some help from the Sun as it was expected to come out around noon, maybe a little bit after.

I cranked it up and set my iPhone up on a tripod, and activated the Time Lapse feature in the Camera settings.

The rest of the test was sitting and waiting.

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It didn’t take long to see some difference. In fact, by the 20-minute mark, there was some notable melting of snow and ice along the sides of the windshield near the A Pillar.

However, this test was not one that was “efficient” in any manner; it took about three hours and 40 minutes to get the snow to a point where I would feel comfortable driving out in public. In no way would I do this normally; I simply wanted to see how it would do with a massive accumulation of snow.

It did well, but in the future, I’ll stick to clearing it off manually and using the Defrost setting for clearing up some ice before the gym in the morning.

Check out the video of the test below:

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Tesla Robotaxi ride-hailing without a Safety Monitor proves to be difficult

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Credit: Grok Imagine

Tesla Robotaxi ride-hailing without a Safety Monitor is proving to be a difficult task, according to some riders who made the journey to Austin to attempt to ride in one of its vehicles that has zero supervision.

Last week, Tesla officially removed Safety Monitors from some — not all — of its Robotaxi vehicles in Austin, Texas, answering skeptics who said the vehicles still needed supervision to operate safely and efficiently.

BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor

Tesla aimed to remove Safety Monitors before the end of 2025, and it did, but only to company employees. It made the move last week to open the rides to the public, just a couple of weeks late to its original goal, but the accomplishment was impressive, nonetheless.

However, the small number of Robotaxis that are operating without Safety Monitors has proven difficult to hail for a ride. David Moss, who has gained notoriety recently as the person who has traveled over 10,000 miles in his Tesla on Full Self-Driving v14 without any interventions, made it to Austin last week.

He has tried to get a ride in a Safety Monitor-less Robotaxi for the better part of four days, and after 38 attempts, he still has yet to grab one:

Tesla said last week that it was rolling out a controlled test of the Safety Monitor-less Robotaxis. Ashok Elluswamy, who heads the AI program at Tesla, confirmed that the company was “starting with a few unsupervised vehicles mixed in with the broader Robotaxi fleet with Safety Monitors,” and that “the ratio will increase over time.”

This is a good strategy that prioritizes safety and keeps the company’s controlled rollout at the forefront of the Robotaxi rollout.

However, it will be interesting to see how quickly the company can scale these completely monitor-less rides. It has proven to be extremely difficult to get one, but that is understandable considering only a handful of the cars in the entire Austin fleet are operating with no supervision within the vehicle.

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Tesla gives its biggest hint that Full Self-Driving in Europe is imminent

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Credit: BLKMDL3 | X

Tesla has given its biggest hint that Full Self-Driving in Europe is imminent, as a new feature seems to show that the company is preparing for frequent border crossings.

Tesla owner and influencer BLKMDL3, also known as Zack, recently took his Tesla to the border of California and Mexico at Tijuana, and at the international crossing, Full Self-Driving showed an interesting message: “Upcoming country border — FSD (Supervised) will become unavailable.”

Due to regulatory approvals, once a Tesla operating on Full Self-Driving enters a new country, it is required to comply with the laws and regulations that are applicable to that territory. Even if legal, it seems Tesla will shut off FSD temporarily, confirming it is in a location where operation is approved.

This is something that will be extremely important in Europe, as crossing borders there is like crossing states in the U.S.; it’s pretty frequent compared to life in America, Canada, and Mexico.

Tesla has been working to get FSD approved in Europe for several years, and it has been getting close to being able to offer it to owners on the continent. However, it is still working through a lot of the red tape that is necessary for European regulators to approve use of the system on their continent.

This feature seems to be one that would be extremely useful in Europe, considering the fact that crossing borders into other countries is much more frequent than here in the U.S., and would cater to an area where approvals would differ.

Tesla has been testing FSD in Spain, France, England, and other European countries, and plans to continue expanding this effort. European owners have been fighting for a very long time to utilize the functionality, but the red tape has been the biggest bottleneck in the process.

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Tesla Europe builds momentum with expanding FSD demos and regional launches

Tesla operates Full Self-Driving in the United States, China, Canada, Mexico, Puerto Rico, Australia, New Zealand, and South Korea.

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