Ford patented a system that uses a vehicle’s cameras to detect billboards and pull them up on a car’s infotainment systems.
While billboards have been used for advertisements for quite some time, they do not necessarily provide much information to those driving by them. Ford plans to fill in these gaps with in-car ads. The legacy automaker wants to display advertisements in the infotainment, including phone numbers, addresses, or links to an advertiser’s website. Ford explains this in its patent.
“The driver and/or passenger of the vehicle has a limited amount of time to obtain information from the billboard located near the road as the vehicle approaches and passes the billboard. In some instances, the driver and/or passenger of the vehicle may miss information of the advertisement on the billboard that directs the driver and/ or passenger to the corresponding business,” Ford wrote.
Ford’s patent leverages the built-in cameras of a vehicle to keep an eye out for passing billboards. With image recognition, cars could then display a copy of the detected advertisement through the infotainment system. Ford also intends to analyze the content of billboards to generate hyperlinks or phone numbers that passengers can access.
“The billboard interface includes a hyperlink of a segment of the billboard advertisement that initiates an event corresponding to the segment of the billboard advertisement to enable the user to obtain additional information associated with the billboard advertisement before, during, and/or after the vehicle passes the billboard advertisement. For example, the user may select a segment of the billboard interface that includes a phone number included in the billboard advertisement. Upon selecting the segment with the phone number, the vehicle and/or a mobile device of the user calls the phone number, for example, to enable the user to place an order with a business associated with the billboard advertisement,” Ford wrote.
While the presence of in-car ads would undoubtedly receive polarizing reviews from the driving public, there is little doubt that in-car advertisements would be effective. It may also pave the way for a business model similar to Amazon’s Kindles with “Special Offers,” which are affordable but display ads when in standby. With this in mind, perhaps Ford could start offering more affordable versions of its vehicles in the future to customers willing to view in-car advertisements while they are traveling.
Ford’s in-car ad plans would likely attract a lot of scrutiny among car owners and possibly regulators due to its potential safety risks. Ford may be working on innovations such as BlueCruise, but such systems are still best used with drivers that have their full attention to the road. In-car ads, which are designed to draw attention, would likely present notable risks.
Ford’s in-car advertisement patent could be viewed below.
Ford in Car Ads Patent by Maria Merano on Scribd
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Tesla Full Self-Driving v14.2 rolled out late last week to Early Access Program (EAP) members, but its best feature is not what you think.
While Tesla has done a great job of refining the performance of the Full Self-Driving suite with the latest update, there are some other interesting additions, including one that many owners have requested for some time.
Upon the release of v14.2, many owners recognized the Blue Dot next to the Autopilot tab in Vehicle Settings, notifying them of a new feature. What was included as a new feature in the new update was a Full Self-Driving stats feature, which now will show you how many miles you’ve traveled in total, and how many of those miles were driven using FSD:
🚨 The coolest non-driving change of Tesla Full Self-Driving v14.2 pic.twitter.com/HOJcFaV2Ny
— TESLARATI (@Teslarati) November 21, 2025
The feature seems to be more of a bragging rights thing than anything, but it will also give drivers a good idea of how many miles they are using Full Self-Driving for. Those who use telematics-based insurance services will also be able to run experiments of their own, and could determine whether their premiums are impacted by the use of Full Self-Driving, and whether it is more advantageous to use over manual driving.
Tesla rolled out numerous other improvements with Tesla Full Self-Driving v14.2, most notably, the company seems to have resolved previous complaints about brake stabbing and hesitation. This was a major complaint in v14.1, but Tesla has seemed to resolve it with this newest branch of the FSD suite.
There were also improvements in overall operation, and it was notably smoother than past versions. Speed Profiles are seemingly refined as well, as they seem much more fixed on how fast they will travel and how aggressive they will be with things like passing cars on freeways and lane changes.
In future updates, Tesla plans to add Parking Spot selection, along with overall operational improvements. However, CEO Elon Musk recently said that the next branch, Full Self-Driving v14.3, will be where the “final piece of the puzzle is placed.” Tesla believes it is close to solving autonomy, so v14.3 could be a major jump forward, but it remains to be seen.
Tesla has adjusted the functionality of a crucial climate feature as Winter weather has started to arrive throughout some parts of the United States. The new feature was highly requested by owners.
Tesla has a Cabin Overheat Protection feature that helps keep the temperature regulated if it reaches a certain threshold. Inversely, it can be used in cold weather as well, which will automatically warm the cabin if it sinks to a temperature that is too low for the owner’s comfort.
This is a great way to keep the cabin either warmed up just enough or cooled down just enough so that it never gets too hot or too cold. Extreme temperatures could damage certain parts of the vehicle or damage personal belongings that are kept inside the car.
Overheat protection is a great thing to have in hot climates like Arizona or Texas, especially with the Premium trims of the Model 3 and Model Y, which feature a glass roof.
Many owners appreciate the feature, but they argue that using it at home will utilize too much energy, especially during extreme temperatures. For a while, many Tesla fans have requested an option to disable this feature when the car is parked at home, which the company recently added, according to Not a Tesla App.
The feature is part of Software Version 2025.44.3, and the release notes state:
“You can now choose Exclude Home when Cabin Overheat Protection or No A/C is enabled.”
Tesla has been great at listening to what owners want with new features, and this is one that will reserve some charge and prevent unnecessary utilization of available power, especially as the car is parked at home. If owners want to condition the cabin or get the car ready for operation with a comfortable interior, they can utilize the Tesla app to adjust the climate.
Tesla CEO Elon Musk revealed today on the social media platform X that legacy automakers, such as Ford, General Motors, and Stellantis, do not want to license the company’s Full Self-Driving suite, at least not without a long list of their own terms.
“I’ve tried to warn them and even offered to license Tesla FSD, but they don’t want it! Crazy,” Musk said on X. “When legacy auto does occasionally reach out, they tepidly discuss implementing FSD for a tiny program in 5 years with unworkable requirements for Tesla, so pointless.”
I’ve tried to warn them and even offered to license Tesla FSD, but they don’t want it! Crazy …
When legacy auto does occasionally reach out, they tepidly discuss implementing FSD for a tiny program in 5 years with unworkable requirements for Tesla, so pointless. 🤷♂️
🦕 🦕
— Elon Musk (@elonmusk) November 24, 2025
Musk made the remark in response to a note we wrote about earlier today from Melius Research, in which analyst Rob Wertheimer said, “Our point is not that Tesla is at risk, it’s that everybody else is,” in terms of autonomy and self-driving development.
Wertheimer believes there are hundreds of billions of dollars in value headed toward Tesla’s way because of its prowess with FSD.
A few years ago, Musk first remarked that Tesla was in early talks with one legacy automaker regarding licensing Full Self-Driving for its vehicles. Tesla never confirmed which company it was, but given Musk’s ongoing talks with Ford CEO Jim Farley at the time, it seemed the Detroit-based automaker was the likely suspect.
Tesla’s Elon Musk reiterates FSD licensing offer for other automakers
Ford has been perhaps the most aggressive legacy automaker in terms of its EV efforts, but it recently scaled back its electric offensive due to profitability issues and weak demand. It simply was not making enough vehicles, nor selling the volume needed to turn a profit.
Musk truly believes that many of the companies that turn their backs on FSD now will suffer in the future, especially considering the increased chance it could be a parallel to what has happened with EV efforts for many of these companies.
Unfortunately, they got started too late and are now playing catch-up with Tesla, XPeng, BYD, and the other dominating forces in EVs across the globe.
Tesla Full Self-Driving v14.2’s best new feature is not what you think
Tesla adjusts crucial feature as winter weather arrives
