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Ford Mustang Mach-E sales are keeping pace in the US, but it could easily be better

Credit: Emma Berg/Twitter

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At this point, there seems to be no doubt that Ford made a very decent electric vehicle in the Mustang Mach-E. Respected by veteran EV owners and critics alike, the Mach-E seems to have what it takes to eventually become a classic in the Blue Oval’s stable. Sales-wise, the Mach-E seems to be doing well, with Ford North America Product Communications director Mike Levine noting that the vehicle’s sales expanded 9.2% in September

This meant that Ford was able to sell 18,855 Mach-Es through September. However, one cannot deny that this number could easily be better, since the Mach-E — or at least in some Ford dealerships — remain hobbled by substantial “market adjustments.” Take this Ford Mustang Mach-E GT, for example. As shared by the electric vehicle community, the vehicle was given a $20,000 market adjustment by the dealer. 

This made the price of the Mach-E GT into a whopping $89,200, far above the price of the Tesla Model Y Performance, its closest competitor. Interestingly enough, the Ford executive responded to the post about the Mach-E GT’s $20,000 market adjustment, though he only highlighted that he would gladly help any potential buyers find dealers that will sell the vehicle at MSRP. This is quite unfortunate considering that a few months ago, Levine actively worked with the online EV community to address the Mach-E’s market adjustment issues. 

Back in March, the online car community shared an image of a Ford Mustang Mach-E 1st Edition Premium at an Illinois dealership that was given a massive $10,000 market adjustment. The dealership reportedly did non allow test drives on the vehicle, either. Responding to the post, Levine noted that the markup had been removed from the Mach-E in question. 

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https://twitter.com/mrlevine/status/1369622075275575297?s=20

The Ford Mustang Mach-E is arguably the closest thing to a Tesla alternative in the market today. Teslas may be the most popular electric cars in the market now, but they are not for everyone. There will always be a segment of the car-buying public that would refuse to purchase a Tesla one way or another. And for these buyers, the Mach-E is a perfect choice as it offers the advantages of a modern EV, such as great performance and decent range, at a price that is not on the same level as a Mercedes-Benz EQS or a Porsche Taycan. 

The Mach-E’s price is arguably one of the vehicle’s strongest selling points. But with market adjustments that go as high as $20,000 per vehicle, potential buyers of the Mach-E might very well get discouraged from purchasing the all-electric crossover. At $89,200, the Mach-E GT could end up not competing with its peers like the Model Y anymore. At that level, the Mach-E GT is nearly closing in on the price of larger, more premium EVs like the Tesla Model S, which starts at $89,990. 

Don’t hesitate to contact us with news tips. Just send a message to tips@teslarati.com to give us a heads up. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Brazil Supreme Court orders Elon Musk and X investigation closed

The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.

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Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Brazil’s Supreme Federal Court has ordered the closure of an investigation involving Elon Musk and social media platform X. The inquiry had been pending for about two years and examined whether the platform was used to coordinate attacks against members of the judiciary.

The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.

According to a report from Agencia Brasil, the investigation conducted by the Federal Police did not find evidence that X deliberately attempted to attack the judiciary or circumvent court orders.

Prosecutor-General Paulo Gonet concluded that the irregularities identified during the probe did not indicate fraudulent intent.

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Justice Moraes accepted the prosecutor’s recommendation and ruled that the investigation should be closed. Under the ruling, the case will remain closed unless new evidence emerges.

The inquiry stemmed from concerns that content on X may have enabled online attacks against Supreme Court justices or violated rulings requiring the suspension of certain accounts under investigation.

Justice Moraes had previously taken several enforcement actions related to the platform during the broader dispute involving social media regulation in Brazil.

These included ordering a nationwide block of the platform, freezing Starlink accounts, and imposing fines on X totaling about $5.2 million. Authorities also froze financial assets linked to X and SpaceX through Starlink to collect unpaid penalties and seized roughly $3.3 million from the companies’ accounts.

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Moraes also imposed daily fines of up to R$5 million, about $920,000, for alleged evasion of the X ban and established penalties of R$50,000 per day for VPN users who attempted to bypass the restriction.

Brazil remains an important market for X, with roughly 17 million users, making it one of the platform’s larger user bases globally.

The country is also a major market for Starlink, SpaceX’s satellite internet service, which has surpassed one million subscribers in Brazil.

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Elon Musk

FCC chair criticizes Amazon over opposition to SpaceX satellite plan

Carr made the remarks in a post on social media platform X.

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Credit: @SecWar/X

U.S. Federal Communications Commission (FCC) Chairman Brendan Carr criticized Amazon after the company opposed SpaceX’s proposal to launch a large satellite constellation that could function as an orbital data center network.

Carr made the remarks in a post on social media platform X.

Amazon recently urged the FCC to reject SpaceX’s application to deploy a constellation of up to 1 million low Earth orbit satellites that could serve as artificial intelligence data centers in space.

The company described the proposal as a “lofty ambition rather than a real plan,” arguing that SpaceX had not provided sufficient details about how the system would operate.

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Carr responded by pointing to Amazon’s own satellite deployment progress.

“Amazon should focus on the fact that it will fall roughly 1,000 satellites short of meeting its upcoming deployment milestone, rather than spending their time and resources filing petitions against companies that are putting thousands of satellites in orbit,” Carr wrote on X.

Amazon has declined to comment on the statement.

Amazon has been working to deploy its Project Kuiper satellite network, which is intended to compete with SpaceX’s Starlink service. The company has invested more than $10 billion in the program and has launched more than 200 satellites since April of last year.

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Amazon has also asked the FCC for a 24-month extension, until July 2028, to meet a requirement to deploy roughly 1,600 satellites by July 2026, as noted in a CNBC report.

SpaceX’s Starlink network currently has nearly 10,000 satellites in orbit and serves roughly 10 million customers. The FCC has also authorized SpaceX to deploy 7,500 additional satellites as the company continues expanding its global satellite internet network.

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Energy

Tesla Energy gains UK license to sell electricity to homes and businesses

The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.

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Credit: Tesla Energy/X

Tesla Energy has received a license to supply electricity in the United Kingdom, opening the door for the company to serve homes and businesses in the country.

The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.

According to Ofgem, the license took effect at 6 p.m. local time on Wednesday and applies to Great Britain.

The approval allows Tesla’s energy business to sell electricity directly to customers in the region, as noted in a Bloomberg News report.

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Tesla has already expanded similar services in the United States. In Texas, the company offers electricity plans that allow Tesla owners to charge their vehicles at a lower cost while also feeding excess electricity back into the grid.

Tesla already has a sizable presence in the UK market. According to price comparison website U-switch, there are more than 250,000 Tesla electric vehicles in the country and thousands of Tesla home energy storage systems.

Ofgem also noted that Tesla Motors Ltd., a separate entity incorporated in England and Wales, received an electricity generation license in June 2020.

The new UK license arrives as Tesla continues expanding its global energy business.

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Last year, Tesla Energy retained the top position in the global battery energy storage system (BESS) integrator market for the second consecutive year. According to Wood Mackenzie’s latest rankings, Tesla held about 15% of global market share in 2024.

The company also maintained a dominant position in North America, where it captured roughly 39% market share in the region.

At the same time, competition in the energy storage sector is increasing. Chinese companies such as Sungrow have been expanding their presence globally, particularly in Europe.

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