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Ford captures multiple awards from Altair for work in electric vehicles, sustainability
Ford Motor Company captured multiple honors from Altair in its 10th Annual Enlighten Awards. The awards “honor the greatest sustainability and lightweighting advancements that successfully reduce carbon footprint, mitigate water and energy consumption, and leverage material reuse and recycling efforts,” Altair said.
Ford won top prizes in both the Sustainable Product and Sustainable Material categories, with the F-150 Lightning all-electric pickup truck earning top marks in the first category. Meanwhile, Ford’s use of 100% Post-Consumer Recycled Ocean Plastic Wiring Harness Clips won the top prize in the Sustainable Material category.
Sustainable Product Winner – Ford F-150 Lightning
Ford’s initial electric pickup, the F-150 Lightning, beat out numerous vehicles and other technologies to win the top prize in the Sustainable Product category.
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$19.99 USDAltair had high regard for Ford’s first-ever EV pickup, which began deliveries in late May and has already made noise in the sector due for many reasons. Altair gave a great description of the vehicle’s capabilities, highlighting its impressive statistics considering it is Ford’s first crack at an electric pickup:
“The 2022 Ford F-150 Lighting with an extended range battery delivers up to 580 horsepower and 775 lb.-ft. of torque – the most torque of any F-150 ever – as well as a high-tech front trunk and the ability to power your home if needed. The F-150 Lightning is powered by dual in-board motors with up to 320 miles of range on select models and is built on an all-new steel frame that supports a maximum 2,235-pound payload and up to 10,000 pounds of towing capacity.”
Credit: Ford
Sustainable Material Winner – 100% Post-Consumer Recycled Ocean Plastic Wiring Harness Clips
Although the recycled ocean plastic wiring clips are not currently used across Ford’s entire lineup, the company has looked at nearly every way to make its vehicles more sustainable from start to finish. First utilized on the Ford Bronco Sport, the wiring harness clips are made from 100% PCR ocean plastic, which is accumulated and then recycled into automotive parts. “The material composition of these parts is collected by workers from plastic waste in the Indian Ocean and the Arabian Sea, promoting healthier marine life, reducing landfill waste and energy use, and providing jobs,” Altair said.
Ford shows how it makes its 100% Post-Consumer Recycled (PCR) Ocean Plastic (PA6) Wiring Harness Clips. (Credit: Ford)
Ford is expanding sustainably-produced parts throughout its lineup. Ford plans to make fuel line clips out of recycled waste from SmileDirectClub, a company that creates invisible braces for customers, for its F-250 Super Duty. Now, if we can only get Ford to push these sustainable parts into more of its electrified vehicles while also expanding its lineup, which it has announced plans to do on several occasions.
“The caliber of nominees for this year’s Enlighten Award was unparalleled and is a true testament to the investments the automotive industry is making to reach – and even exceed – global sustainability targets,” Senior VP of Product and Strategy for Altair, Richard Yen, said. “As we celebrate our tenth year and have evaluated hundreds of worthy entries over the years, we have seen this award evolve from showcasing vehicle lightweighting initiatives to companies now fully embracing sustainability and the commitment to building a net-zero environment and circular economy.”
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
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Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
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Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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