Former Tesla 4680 battery cell production engineer James Herbermann has been named Vice President of Manufacturing at the American Battery Factory (ABF).
“James brings to American Battery Factory incredible perspective and front row experiences in evolving battery cell technology and is the perfect complement to our team as we begin our journey to develop a domestic battery manufacturing ecosystem that will make energy independence and renewable energy a reality for the United States,” ABF CEO and President Paul Charles said. “As we lay the foundation for our factory network, I am confident James’ cross-functional leadership will not only enhance the efficiency of ABF’s modular approach to manufacturing, but it will also propel our unwavering quest to develop the longest-lasting LFP prismatic battery cells on the market.”
James Herbermann, formerly with Tesla, joins American Battery Factory as its new Vice President of Manufacturing.
ABF is working to develop the United States’ first network of Lithium-Iron Phosphate, or LFP, battery cell gigafactories. The LFP cell is a major part of many automakers’ plans for future electric vehicles as more cell chemistries are being utilized to combat excessive demand. Tesla, for example, started transitioning its Standard Range trim levels to LFP batteries last year. The automaker confirmed that it would utilize the cell chemistry in lower range vehicle as they are less expensive and have longer lifespans. They do have their disadvantages, especially in terms of energy density, which means less power and range with EVs that utilize these packs. They are also more likely to be affected by adverse weather conditions, especially in colder climates.
CEO Elon Musk has said in the past that LFP packs want to be charged to 100 percent, as opposed to nickel-based packs that prefer a 90 percent state of charge.
Tesla is just one of the companies working to use LFP cells. Rivian, Ford, and Volkswagen are also utilizing the cell chemistry for some of their vehicles. Therefore, the need to produce more cells to provide automakers and customers with suitable options is definitely a work in progress.
Tesla (TSLA) Q1 2022 earnings results: Another beat with 19% operating profit and margin
ABF is working to eliminate LFP shortages with a series of production plants across the U.S., and the company is looking for Herbermann to lead and support all aspects of its manufacturing and production operations. Prior to ABF, Herbermann worked at Tesla to lead the development and scaling of its new battery electrode processes in Austin from the pilot program to a full-scale production process. He was a direct piece of Tesla’s commercialization of the 4680 cells, which has been installed in early builds of the Model Y from the new Austin factory. Additionally, Herbermann has developed “novel Sodium Titanium Phosphate; F1 racing Li-Ion cells; Aquion Hybrid Ion (AHI®); Duracell Ultra®; Comfort Plus® modular carpet tiles; and ZIP Wall® sheathing,” a press release from ABF said.
“I am inspired by ABF’s mission to develop a domestic supply chain for LFP batteries, especially in light of the pandemic’s crippling effect on availability and our country’s glaring void in battery cell manufacturing,” Herbermann said about his new role. “With its strategic approach of constructing a network of modular rapid construction factories near or onsite at pack integrators and energy solution providers, ABF is on track to solve one of the planet’s most pressing energy needs. I look forward to being a part of this impactful work.”
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Elon Musk
Tesla updates Robotaxi app with several big changes, including wider service area
Tesla’s Robotaxi app has gotten another update, and this time it offers a wider service area, but there are a lot of other changes, too.

Tesla is rolling out its second update to its Robotaxi app after it launched the driverless ride-hailing service less than a month ago in Austin.
Among the changes, Tesla has expanded its service area, added walking directions to both the pickup and dropoff areas, added closing times for dropoff destinations, and allowed editing of your destination after booking a ride.
The new app version, Robotaxi 25.7.5, was rolled out on Monday morning. The biggest change is the near doubling of the service area, as Tesla expanded the possible travel region by a significant margin:
Tesla’s Robotaxi geofence in Austin grows, and its shape is hard to ignore
It’s no surprise Tesla decided to push the envelope with a new, interesting shape to the geofenced area that is hard to ignore.
The new region includes notable points of interest in Austin, most notably is the University of Texas at Austin. Tesla included the school, which has over 53,000 students, in this expansion, and it could be pushing the app and service to some of them in the coming weeks.
It’s a great addition as it is a highly concentrated area of the city, full of students and visitors.
Robotaxi app changes outside of new service area
Tesla has also added a handful of new changes. With its first update of the Robotaxi app, Tesla addressed several highly requested changes, including the ability to adjust the pickup location instead of being fixed to a default spot.
Walking Directions to Pickup and Destination
In congested and large metro areas, ride-sharing pickups are sometimes confusing to navigate to. When it comes to dropoff at your destination, exiting the vehicle at the front door is not always possible (many in Austin noticed this at Terry Black’s BBQ).
Tesla Robotaxi’s biggest challenge seems to be this one thing
Now, the app will guide you on how to reach your Robotaxi and your destination when pickup and dropoff are not available at the entrances of the establishments you’re visiting.
Search Results now show closing times
If you’re going to arrive at an establishment close to its closing time, the Robotaxi app will now warn you that you could arrive with only a few minutes to spare, or you could miss it altogether.
This is a nice touch because there’s nothing worse than craving some ice cream at 10 p.m., only to arrive and see the doors are locked and the lights are off.
Many navigation apps have this integrated to eliminate any confusion about closing times.
Destination editing after booking
This feature could go hand-in-hand with the closing times. As a business might close shortly after your arrival, you might find it advantageous to visit another establishment that has more time to serve you.
You can now pivot your destination after you have entered your Roobtaxi.
News
Tesla’s Robotaxi geofence in Austin grows, and its shape is hard to ignore
The expansion stayed true to Elon Musk’s rather lighthearted and juvenile humor at the same time.

Tesla has rolled out an expanded geofence for its Robotaxi pilot program in Austin, Texas. With the expansion, the Robotaxi’s geofence now rivals Waymo’s service area, while staying true to Elon Musk’s rather lighthearted and juvenile humor at the same time.
New Robotaxi geofence expansion
Elon Musk actually announced the expansion of the Robotaxi service’s Austin geofence last week, with the CEO stating that the company is expanding its coverage in the city over the weekend. At the time, Musk also mentioned that Tesla would be looking to launch its Robotaxi service in the Bay Area in a month or two.
Sure enough, there were no delays with the Austin Robotaxi expansion’s rollout. On Sunday, electric vehicle owners reported on social media that their Robotaxi apps have been updated with a much larger geofence. The rates of the Robotaxi service was reportedly still kept at a flat rate of $4.20 per ride.
Industry watchers also observed that with Tesla’s newest update, the Austin Robotaxi program now operates in an area that is quite comparable to Waymo’s. During the initial launch of Austin’s Robotaxi service, critics were keen to point out that Tesla’s operational area was notably smaller than Waymo’s geofence.
New shape pisses off critics, makes fans laugh
The fact that Tesla was able to expand its Robotaxi service’s operational area in Austin over the weekend is undoubtedly impressive. In true Elon Musk fashion, however, it also ended up pissing off critics because Tesla’s geofence in Austin is now shaped like a phallus—intentionally.
This was something that was suggested by TSLA retail investor Steve Mark Ryan as a joke, but in true Tesla spirit, the company did just that. It’s a classic Tesla move if one were to think about it.
Elon Musk and the Tesla team are keen to play around the joke too, with Musk posting on X that the Robotaxi service is now “bigger, longer, and uncut.” The official Robotaxi service’s X account, on the other hand, also wrote that its new service area is “harder, better, faster, stronger.”
Elon Musk
Elon Musk teases Tesla’s “most epic demo” by end of year
Musk posted his update on social media platform X.

Tesla CEO Elon Musk has teased what could very well be one of the electric vehicle maker’s most important events. As per the CEO, Tesla will be holding its most epic demo yet by the end of the year.
Musk posted his update on social media platform X.
Tesla’s most epic demo
Musk has been active on X this weekend, and on Sunday night, the CEO mentioned that he just left the Tesla Design Studio in Hawthorne, California. He seemed impressed with what he saw at the site, as he noted that the company will hold an impressive demonstration at the end of the year.
“Just left the Tesla design studio. Most epic demo ever by one of year. Ever, Musk wrote in his post.
Musk’s post was received with much anticipation from the electric vehicle community, many of whom speculated that the company may finally be ready to take the wraps off the production version of a long-awaited flagship product.
Possible new flagship?
When Tesla unveiled the Semi in late 2018, the company also unveiled the next-generation Roadster, which was designed to be the company’s halo vehicle. The Semi has since entered limited production and is now being used by both Tesla and select clients, but the Roadster remains under wraps. Considering that Musk mentioned the Tesla Design Studio in his recent post, some Tesla fans are speculating that the company may finally be unveiling the production version of the next-generation Roadster.
Tesla, after all, has been overtaken in the raw EV power, range, and speed game by competitors, with vehicles like the Lucid Air Sapphire and the Xiaomi SU7 Ultra beating the company’s fastest car today, the Model S Plaid, in raw numbers. Tesla could then use the Roadster to reestablish itself as the leader of the electric vehicle pack, raw numbers and tech or otherwise.
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