General Motors has officially launched the GMC Hummer EV, the veteran automaker’s answer to the Tesla Cybertruck, the Rivian R1T, and the upcoming Ford F-150 Electric. A look at the features and specs of the massive all-electric truck shows that GM means business.
At first glance, the Hummer EV looks every bit like its namesake, which, ironically enough, was one of the vehicles that ushered in the extinction of the EV1, GM’s modern electric car. It’s a behemoth of a vehicle like Hummers of years past, and it exudes toughness from the ground up. The Hummer EV has an intimidating stance, making it evident that GM is looking to establish the vehicle as a formidable force in the all-electric pickup truck market.
The Hummer EV will be offered in four trims: the Edition 1, the EV3X, the EV2X, and the EV2. The rollout of the vehicle will be done in four phases too, with the Edition 1 rolling out next year and the rest of the lineup being released at a later date — some at a significantly later date.
Hummer EV Edition 1
The Hummer EV Edition 1 will be equipped with three electric motors that provide the vehicle with 1,000 horsepower and 11,500 pound-feet of torque. The vehicle is fitted with a 200-kWh Ultium battery pack, giving it an estimated range of over 350 miles per charge. Fast charging is supported up to 350 kW thanks to its 800-volt architecture, allowing the Hummer EV to gain 100 miles of range in just 10 minutes.
Performance-wise, the Hummer EV Edition 1 is not a slouch, with GM stating that the all-electric truck will be capable of going from 0-60 mph in just 3.0 seconds thanks to a driving mode that the veteran automaker calls “Watts to Freedom.” The Hummer EV’s massive size does not mean that it’s not nimble either, with GM releasing the vehicle with 4-wheel steering features and a “Crabwalk” function, which would help the truck navigate tight spaces.
Other unique goodies are available on the Edition 1, which as an “Infinity Roof” with modular, transparent sky panels, unique badging in the interior, and a white exterior.
The Hummer EV Edition 1 starts at $112,595.
Hummer EV3X
After the Edition 1 rolls out next year, the Hummer EV3X will be released in the fall of 2022. The EV3X, just like the Edition 1, will be fitted with three electric motors, but it is estimated to have only 300+ miles of range per charge. While the vehicle is not listed with the Edition 1’s “Watts to Freedom” driving mode, it is still an impressive truck with 800 horsepower and 9,500 lb-ft of torque.
Features like Crabwalk, adaptive air suspension, torque vectoring, “Adrenaline Mode,” 4-wheel steering, and GM’s SuperCruise are standard on the Hummer EV3X.
The Hummer EV3X starts at $99,995.
Hummer EV2X
The Hummer EV2X is expected to be available on Spring 2023. Unlike the EV3X and the Edition 1, the Hummer EV2X will only be equipped with two electric motors that enable 625 horsepower and 7,400 lb-ft of torque. Similar to its EV3X sibling, the EV2X is estimated to have a range of 300+ miles per charge.
The EV2X is still quite robust with features, with still having features like Crabwalk, 4-wheel steering, and an adaptive air suspension system that allows the truck to navigate tricky, off-road terrain. It does, however, not have torque vectoring features.
The Hummer EV2X starts at $89,995.
Hummer EV2
The base Hummer EV2 will not be available until Spring 2024, making it over three years away. Like the EV2X, the EV2 has two electric motors that produce 625 horsepower and 7,400 lb-ft of torque. Despite its entry-level status, the Hummer EV2 is still well-equipped with features as well, including Supercruise, an “Adrenaline Mode” and 22″ wheels with 35″ tires.
The EV2, however, has the least range in the Hummer EV lineup, with the vehicle having a rather conservative 250+ miles of range per charge. It also lacks some key features that make the EV2X, EV3X, and Edition 1 very compelling, such as Crabwalk, adaptive air suspension, and 4-wheel steering.
The base Hummer EV starts at $79,995.
Watch GM’s unveiling of the Hummer EV in the video below.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
