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Good news for Tesla: Consumers are ready for the future of self-driving cars, says study
Tesla’s Autopilot features frequently make headlines when the latest advancements are released to its all-electric fleet, and media attention from its and other groups’ successes looks to have resulted in a consumer base that’s excited for autonomous cars. A survey of more than 5,500 consumers and 280 auto executives by Capgemini, a consulting group, concluded that automotive consumers are ready for the future of self-driving cars, and 59% of them are even waiting with anticipation.
Capgemini’s study set out to understand more than just whether consumers were ready for self-driving advancements. It also sought to determine the level of understanding those same consumers had for what driverless cars would mean in the bigger picture and what their expectations were for the feature as it applied to their own lives. Positive indications were given in this area as well. Over 50% of study participants said they would trust autonomous cars to make sound decisions during unexpected situations and drop off or pick up non-driving close friends or family members. Nearly 50% would trust their cars to run an errand on their behalf.
According to Capgemini’s results, there’s even more good news for companies like Tesla and Waymo who are hedging their futures on autonomy’s success. Consumers are not only excited for what’s being promised, but they’re also willing to pay a premium for the feature. 56% of study participants said they’d be willing to pay a premium of up to 20% over their current budget for a self-driving car. Tesla’s current price for its Full Self-Driving software looks to be matched to this finding. Priced as a $6,000 option paired with a $39,000 Model 3 Standard Range Plus, Tesla’s customers are already willing to pay a 15% premium in anticipation of a feature that’s not yet available.


Another part of the study pointed to the importance of the consumer experience when it comes to self-driving cars. The prime benefit of the technology isn’t simply to designate a task from a human to a computer – it needs to have perks like convenience and fun added into the mix. “[Companies]…must develop an ecosystem of services to complement consumers’ experience while in a self-driving vehicle,” the study’s summary remarked. 57% of consumers in the survey said they planned to spend their time indulging in entertainment activities in their cars once self-driving was available. This is an area where Tesla can really make its mark.
Tesla ownership already offers several fun and entertaining activities. Internet browsing, music streaming, amusing Easter Eggs, and in-car games are already part of its user experience, and those features will likely be expanded much further once drivers no longer need to keep their attention on the road. Features like “Romance Mode” could be reimagined to include scenic drives, for instance, or TeslAtari could incorporate environmental cues into game play akin to “I Spy” or something similar.
Fully autonomous vehicles still have a long road ahead of both development and regulatory approvals, but knowing there’s a consumer market ready and willing to participate in the future the technology is promising is perhaps enough to keep things moving long enough for it to succeed.
Elon Musk
Elon Musk signals expansion of Tesla’s unique side business
Long envisioning the Tesla Diner as more than a charging stop, Musk has clearly adopted the idea that the Supercharger and Restaurant combo is a good thing for the company to have. It’s a blend of classic American drive-in culture with futuristic Tesla flair, complete with a 1950s-inspired design, movie screens, and on-site dining.
Elon Musk has signaled an expansion of Tesla’s unique side business, something that really has nothing to do with cars or spaceships, but fans of the company have truly adopted it as just another one of its awesome ventures.
Musk confirmed on Wednesday that Tesla would build a new Diner location in Palo Alto, Northern California. After hinting last October that it “probably makes sense to open one near our Giga Texas HQ in Austin and engineering HQ in Palo Alto,” it seems one of those locations is being set into motion.
Sure
— Elon Musk (@elonmusk) April 15, 2026
Long envisioning the Tesla Diner as more than a charging stop, Musk has clearly adopted the idea that the Supercharger and Restaurant combo is a good thing for the company to have. It’s a blend of classic American drive-in culture with futuristic Tesla flair, complete with a 1950s-inspired design, movie screens, and on-site dining.
He first floated broader expansion plans shortly after the LA opening in July 2025, noting that if the prototype succeeded, Tesla would roll out similar venues in major cities worldwide and along long-distance Supercharger routes.
Earlier hints included a confirmed second site at Starbase in Texas, tied to SpaceX operations, underscoring the Diner’s role in enhancing Tesla’s ecosystem behind vehicles.
The Los Angeles location on Santa Monica Boulevard in West Hollywood has served as a high-profile test case. Opened in July 2025 at 7001 Santa Monica Blvd., it features the world’s largest urban Supercharging station with 80 V4 stalls open to all NACS-compatible EVs, over 250 dining seats, rooftop views, and 24/7 service.
The retro-futuristic building replaced a former Shakey’s and quickly became a destination. Tesla reported selling 50,000 burgers in the first 72 days—an average of over 700 daily—drawing crowds with Cybertruck-shaped packaging, breakfast extensions until 2 p.m., and movie screenings.
Palo Alto stands out as a logical next step for several reasons. As Tesla’s longstanding engineering headquarters in the heart of Silicon Valley, the city is home to thousands of Tesla employees, engineers, and executives who could benefit from a convenient, branded gathering spot.
The area boasts high EV adoption rates, dense tech talent, and heavy traffic along key corridors, making a large Supercharger-diner an ideal fit for both daily commuters and long-haul travelers.
Proximity to Stanford University and the innovation ecosystem would amplify its appeal, potentially serving as a showcase for Tesla’s vision of integrated mobility and lifestyle experiences. It could be a great way for Tesla to recruit new talent from one of the country’s best universities.
If Tesla and Musk decide to move forward with a Palo Alto diner, it would build directly on the LA prototype’s momentum while addressing Musk’s earlier calls for expansion near core Tesla hubs.
Whether it materializes as a full confirmation or evolves from these hints remains to be seen, but the pattern is clear: Tesla is testing ways to make charging stops memorable. For EV drivers and enthusiasts alike, a Silicon Valley outpost could blend cutting-edge tech with nostalgic comfort, further embedding Tesla into everyday culture. As Musk’s comments suggest, the future of the Diner looks promising.
Elon Musk
The Starship V3 static fire everyone was waiting for just happened
SpaceX completed a full duration of Starship V3 today clearing the path for Flight 12.
SpaceX is that much closer to launching their next-gen Starship after completing today’s full duration static fire out of Starbase, Texas. This marks a direct signal that Flight 12, the maiden voyage of Starship V3, is imminent. SpaceX confirmed the test on X, posting that the full duration firing was completed ahead of the vehicle’s next flight test.
The road to today started on March 16, when Booster 19 completed a shorter 10-engine static fire, also at the newly constructed Pad 2. That test ended early due to a ground systems issue but confirmed all installed Raptor 3 engines started cleanly. Booster 19 returned to the Mega Bay, received its remaining 23 engines for a full complement of 33, and rolled back out this week for the complete test campaign. Musk confirmed earlier this month that Flight 12 is now 4 to 6 weeks away.
Countdown: America is going back to the Moon and SpaceX holds the key to what comes after
The numbers behind the world’s most powerful rocket are genuinely hard to put in context. Each Raptor 3 engine produces roughly 280 tons of thrust, and with all 33 firing simultaneously from the super heavy booster, this generates approximately 9,240 tons of combined thrust, more than any rocket in history. For context, that’s enough thrust to lift the entire Empire State Building, and then some. V3 stands 408 feet tall and can carry over 100 tons to low Earth orbit in a fully reusable configuration. The V2 generation topped out at around 35 tons.
Historically, a successful full-duration static fire is the last major ground milestone before launch. SpaceX has followed this pattern with every Starship iteration since the program began in 2023. Musk has been direct about the ambition behind all of it. “I am highly confident that the V3 design will achieve full reusability,” he wrote on X earlier this year. Full reusability of both stages is the foundation of SpaceX’s plan to make regular flights to the Moon and Mars economically viable. Today’s test brings that goal one significant step closer.
Starship V3 delivers on two most critical promises of full reusability and in-orbit refueling. The reusability case is straightforward, and one we have seen with Falcon 9 wherein the rocket can fly again within a day rather than building a new one for every mission. It’s the only economic model that makes frequent lunar cargo runs viable. The in-orbit refueling piece is less obvious but equally essential. To reach the Moon with enough payload, Starship requires roughly ten dedicated tanker flights to fuel up a propellant depot in low Earth orbit before it can even begin its journey to the lunar surface. That capability has never been demonstrated at scale, and Flight 12 is the first step toward proving it works. As Teslarati reported, NASA’s Artemis II crew completed a historic lunar flyby earlier this month, the first humans to travel beyond low Earth orbit since 1972, but getting astronauts to actually land and eventually supply a permanent Moon base requires a cargo pipeline that only a fully reusable, refuelable Starship V3 can deliver at the volume and cost NASA’s plans demand.
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Tesla Full Self-Driving shows stunning maneuver in Europe to silence skeptics
In a striking demonstration of autonomous driving prowess, Tesla’s Full Self-Driving (FSD) system recently showcased its capabilities on the narrow rural roads of the Netherlands. Captured in two in-car videos, the system encountered scenarios that would challenge even the most experienced human drivers.
Tesla Full Self-Driving, fresh on the heels of its approval for operation on European roads for the first time, showed off a stunning maneuver that will certainly silence any skeptics on the continent.
Fresh off its approval in the Netherlands, Full Self-Driving is working toward a significant expansion into more parts of Europe.
In a striking demonstration of autonomous driving prowess, Tesla’s Full Self-Driving (FSD) system recently showcased its capabilities on the narrow rural roads of the Netherlands. Captured in two in-car videos, the system encountered scenarios that would challenge even the most experienced human drivers.
In the first clip, a wide tractor occupied more than half the lane on a tight two-way road. Rather than braking abruptly or forcing a collision risk, FSD smoothly edged the vehicle onto the adjacent bike path—using the extra space with precision—before seamlessly returning to the lane once clear.
The second clip was equally demanding: while overtaking a group of cyclists, an oncoming car approached at speed.
FSD maintained a safe, minimal buffer to the cyclists while timing the pass perfectly, avoiding any swerve or hesitation that could unsettle passengers or other road users.
People wonder if FSD is safe on narrow European roads. Well have a look what it did when a tractor took up more than half of the road or when overtaking bicycles with fast oncoming traffic. pic.twitter.com/z37Csa09sP
— Chanan Bos (@ChananBos) April 14, 2026
This maneuver highlights FSD’s advanced spatial reasoning and predictive planning. On roads often under three meters wide, with no room for error, the system calculated available clearance in real time, incorporated shoulder and path geometry, and executed a controlled deviation without compromising safety.
It treated the bike path as a legitimate extension of navigable space, something many drivers might hesitate to do, while respecting Dutch road norms and cyclist priority.
Such feats align closely with a growing library of impressive FSD maneuvers documented on camera worldwide.
In urban Amsterdam, for instance, FSD has navigated the world’s densest cyclist environments, weaving through hundreds of unpredictable bike movements on canal-side streets with tram tracks and pedestrians.
One uncut drive showed it yielding smoothly at crossings, overtaking where needed, and even handling a near-perfect auto-park in a tight residential spot, demonstrating the same low-speed precision seen in the rural clips.
Teslas using FSD have tackled turbo roundabouts in the Netherlands, complex multi-lane circles notorious for geometry challenges, merging confidently while yielding to traffic. Similar clips depict smooth handling of construction zones, emergency vehicle pull-overs, and gated parking barriers, where the car stops precisely, waits for clearance, and proceeds without driver input.
Collectively, these examples illustrate FSD’s evolution toward handling the unpredictable.
The rural Netherlands maneuvers aren’t isolated. Instead, they reflect a pattern of spatial awareness, cyclist deference, and traffic anticipation seen from city streets to highways.
As FSD continues refining through real-world data, videos like this one are certainly building a compelling case for its readiness on Europe’s varied roads.
