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Good news for Tesla: Consumers are ready for the future of self-driving cars, says study

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6 years ago

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Tesla’s Autopilot features frequently make headlines when the latest advancements are released to its all-electric fleet, and media attention from its and other groups’ successes looks to have resulted in a consumer base that’s excited for autonomous cars. A survey of more than 5,500 consumers and 280 auto executives by Capgemini, a consulting group, concluded that automotive consumers are ready for the future of self-driving cars, and 59% of them are even waiting with anticipation.

Capgemini’s study set out to understand more than just whether consumers were ready for self-driving advancements. It also sought to determine the level of understanding those same consumers had for what driverless cars would mean in the bigger picture and what their expectations were for the feature as it applied to their own lives. Positive indications were given in this area as well. Over 50% of study participants said they would trust autonomous cars to make sound decisions during unexpected situations and drop off or pick up non-driving close friends or family members. Nearly 50% would trust their cars to run an errand on their behalf.

According to Capgemini’s results, there’s even more good news for companies like Tesla and Waymo who are hedging their futures on autonomy’s success. Consumers are not only excited for what’s being promised, but they’re also willing to pay a premium for the feature. 56% of study participants said they’d be willing to pay a premium of up to 20% over their current budget for a self-driving car. Tesla’s current price for its Full Self-Driving software looks to be matched to this finding. Priced as a $6,000 option paired with a $39,000 Model 3 Standard Range Plus, Tesla’s customers are already willing to pay a 15% premium in anticipation of a feature that’s not yet available.

Results from Capgemini Research Institute, Self-driving vehicles consumer survey, December 2018- January 2019. | Image: Capgemini
Results from Capgemini Research Institute, Self-driving vehicles consumer survey, December 2018- January 2019. | Image: Capgemini

Another part of the study pointed to the importance of the consumer experience when it comes to self-driving cars. The prime benefit of the technology isn’t simply to designate a task from a human to a computer – it needs to have perks like convenience and fun added into the mix. “[Companies]…must develop an ecosystem of services to complement consumers’ experience while in a self-driving vehicle,” the study’s summary remarked. 57% of consumers in the survey said they planned to spend their time indulging in entertainment activities in their cars once self-driving was available. This is an area where Tesla can really make its mark.

Tesla ownership already offers several fun and entertaining activities. Internet browsing, music streaming, amusing Easter Eggs, and in-car games are already part of its user experience, and those features will likely be expanded much further once drivers no longer need to keep their attention on the road. Features like “Romance Mode” could be reimagined to include scenic drives, for instance, or TeslAtari could incorporate environmental cues into game play akin to “I Spy” or something similar.

Fully autonomous vehicles still have a long road ahead of both development and regulatory approvals, but knowing there’s a consumer market ready and willing to participate in the future the technology is promising is perhaps enough to keep things moving long enough for it to succeed.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Cybertruck

Tesla clears the air on Cybertruck ‘deactivation’ video that is obviously fake

Tesla has cleared the air on the viral video, stating it is fake.

Published

8 hours ago

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August 11, 2025

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Credit: Cybertruck | X

Tesla has cleared the air regarding a video that has been circulating, where the owner claims his Cybertruck was “deactivated” by the company while he was driving.

The video was shared on X and showed a driver pulled over on the side of the road, claiming his Cybertruck had been deactivated by Tesla in the middle of traffic. It is very obviously fake to those who know the company, but these kinds of things have a tendency to pick up steam.

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The video shows a screen that says:

“Tesla Cybertruck De-Activated. Critical Issue Detected | Contact Customer Service, Comply with Cease & Desist to Re-Activate. Update Failed, Return to Dealer.”

The same person who posted the video also shared an image of what appears to be a Cease and Desist letter from Tesla, but it is also likely fake:

The company finally responded to the video on Monday afternoon, stating that the video is, in fact, fake, reiterating that it will not disable vehicles remotely for any reason.

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It is a shame that these types of things happen, especially as people are prone to believe anything they see on the internet. As there is so much misinformation circulating surrounding Tesla and its CEO Elon Musk, it is no surprise that someone would leverage the situation for their own benefit.

If that Cease and Desist letter is not real, perhaps the next one might be. These types of things can truly cause damage to a company’s reputation, and someone getting an idea that Tesla would remotely deactivate a car could prevent them from buying one.

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Elon Musk

Elon Musk is stepping up for Tesla Service in a big way

Elon Musk has stepped up to resolve a handful of customer issues regarding vehicle service.

Published

10 hours ago

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August 11, 2025

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tesla service
Credit: Tesla

Elon Musk is stepping up to help customers in a big way, especially when they are having issues with Tesla’s Service.

Perhaps one of the biggest advantages Tesla owners have is access to Musk through X, his social media platform. Over the years, we’ve seen Tesla add features, refine its cars’ performance, and more, all through asking Musk directly through a post.

Now, Musk is stepping up in another way by resolving a few Service complaints that customers had.

The first occurred last week when a recall on a Tesla battery was not honored by Service. The company sought $30,000 for a replacement and labor, which was not right. Musk responded that he would personally investigate the matter. The vehicle was fixed at no cost as it was a recall, and was ready for pickup the next day.

It also revealed a new strategy Tesla is using to combat service communication issues:

Tesla creates clever solution to simplify and improve its Service

The next occurred with a Cybertruck owner who was in Japan. Their car was parked at an airport in the U.S. and had lost a vast majority of its state of charge, leaving them just fifty miles of range at the time.

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Musk reached out to the owner and said Service will take care of the car and will investigate the cause of the battery drain:

There are not too many companies out there where the CEO will get involved with individual issues like these. It’s pretty exclusive to Tesla, as Musk has commonly stepped up to resolve complaints with vehicles or to confront features that some owners might find useful.

Service has been a weak point of the company for some time, but it has worked to refine and resolve customer complaints by building more Service Centers across the world that can handle these issues.

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Elon Musk

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

Anyone will be able to request a Tesla Robotaxi in September, Elon Musk said this morning.

Published

11 hours ago

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August 11, 2025

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Credit: Joe Tegtmeyer | X

Tesla CEO Elon Musk has confirmed that the company’s Robotaxi platform is opening to the public, and he even gave a timeline for when anyone will be able to access one for a ride.

Tesla’s Robotaxi platform launched to a small group on June 22 in Austin, Texas. The company has continued to expand the number of riders and its geofence over the past month and a half.

Tesla officially launches Robotaxi service with no driver

Additionally, it launched rides in the Bay Area of California, but it differs slightly, as the Texas Robotaxi platform does not utilize a Safety Monitor in the driver’s seat. In California, the monitor sits in the driver’s seat.

As the geofence, service areas, and testing populations expand, Tesla fans are awaiting their elusive emails that enable their ability to use the Robotaxi platform. It now seems that the email will come soon, as Musk said Tesla will open up public access to Robotaxi next month:

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Tesla has been prioritizing safety over anything else with the launch of the Robotaxi platform, which is why it has been slow to push invitations to new riders. It is confident in the abilities of the platform and its Full Self-Driving suite, which has been proven with data.

However, even a single accident could set Tesla back years in terms of its development of self-driving cars. It is not a risk it is willing to take.

Musk said during the recent Q2 Earnings Call:

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“We need to make sure it works when the vehicles are fully under our control. It’s kind of one step at a time here. We don’t want to jump the gun. As I said, we’re being paranoid about safety. But I guess next year is I’d say confidently next year. I’m not sure when next year, but confidently next year, people would be able to add or subtract their car to the Tesla, Inc. fleet.”

As the platform will expand in Austin and the Bay Area for anyone, Tesla still continues to reiterate that Robotaxi will be available for everyone sometime next year, as Musk said in the quote above.

Things will continue to improve over time, and Tesla will likely expand its geofence in both regions in the coming weeks. It has already done that in Austin twice, with about a doubling in size occurring both times.

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