Lifestyle
How does Tesla’s web presence compare to its competitors?
The internet is one of the first places car buyers go when researching electric vehicles. Tesla dominates the market, but they aren’t without competition. Those competitors are going to do everything possible not only to keep up with Tesla’s products, but also try to grab as much web real estate, search traffic, and clicks as possible.
So how does Tesla stack up against its competitors when it comes to web presence? Let’s find out:
Tesla on the Internet
First let’s look at Tesla’s online world, and then we’ll check out the rest. Right away Tesla has a huge advantage thanks in large part to charismatic CEO Elon Musk. Even people who aren’t interested in cars consider him a household name. Nearly anything he says or does captures headlines and gets people talking. Tesla gets entire articles written about them on the largest publishers in the world from Musk’s individual tweets, which helps them dominate the blogosphere when it comes to news. Can you name a CEO of any other company that has such a strong presence? If you’re a regular consumer, probably not.
That high level of familiarity extends to social media, too, in large part because Musk writes his own tweets and has over five million followers. On Facebook, fans can click a link to design their dream Tesla or look through a variety of relevant content, ranging from news stories to videos. The brand’s Instagram channel, which has over a million followers, features hundreds of inspiring photos.
Interestingly, Tesla’s website itself doesn’t have a social media section, which is it’s one downfall. It’s very clean and modern, and uses colors similar to apple.com.
Having a rockstar-type CEO means Tesla’s competitors have their online work cut out for them. Let’s look at how their competitors market their electronic models on the Web.
General Motors
Maker of the Chevy Bolt, General Motors largely relies on external media outlets to spread the word about its car. Cruise Automation, an autonomous car technology company acquired by General Motors, released a snapshot of the self-driving car cruising around San Francisco.
Soon afterward, Mashable picked up the story, along with other news outlets. Details were scarce, but the picture sparked curiosity. It certainly didn’t create the buzz of Tesla.
Chevy has tried extremely and possibly too hard at using the internet to reach millennials. It spent an entire campaign based around emoji’s, which seemed forced and out of touch. Can you sit through this entire commercial without being embarrassed for them?
With the Bolt though, things may finally be heading in the right direction for them. Apple Co-Founder Steve Wozniak just announced yesterday that he’s ditching his Tesla for the Bolt. In the online world, that’s a big deal, and is already starting to grab headlines. A Google search for his name right now shows up more articles about his choice of car than about the hugely newsworthy iPhone 7 announcement.
Nissan
Nissan made a smart move by creating social media accounts specifically for the Leaf, its electric vehicle, so interested purchasers could get targeted information. There are designated Nissan Leaf channels on Facebook and Twitter, each with new content posted least daily. Topics vary, from tips for finding fellow electric car enthusiasts in your area to funny pictures viewers can caption.
Their actual website isn’t nearly as nice, and uses a few large images that don’t make much sense. For example, one of the first things you see is a huge image of the rear windshield.
BMW
The i3 is BMW’s contribution to the electric car market. During the 2015 Super Bowl, the company put a commercial online that offered a dose of nostalgia. Featuring Katie Couric and Bryant Gumbel, the spot played off of the pair’s famous “What is the internet?” segment, which aired on the “Today” show in 1994.
The modern commercial suggested that similarly to the internet, the BMW i3 would change society’s perception of what’s possible. Twitter followers responded especially well, praising the ad for the way it was different from the typical male-centric Super Bowl commercial and made them think of days past.
Unlike Nissan, BMW hasn’t created specific social media profiles for the i3. However, it has one of the earliest forms of social media — a message board. The Circuit is a forum for i3 owners and enthusiasts. Although the approach makes sense, the message board isn’t often used and has just over a couple hundred posts in its most popular section.
Ford and Google
True to form, Elon Musk wowed consumers by discussing ongoing work related to Tesla’s fully autonomous car. Musk asserts the technology will be ready well before regulators approve it for public use. Even in these early stages, he confidently talks about how impressed he is about the technology so far.
Musk’s words came as no surprise to Google and Ford, as those companies plan to compete with Tesla. At the end of last year, the two companies said they’d come together to engineer self-driving cars.
Ford has one of the most impressive websites, but because they have so much to offer, the spotlight doesn’t reach anything electric very often. They’re one to keep an eye on for the future.
Mercedes
Last month, Mercedes attracted attention on the internet by publicizing plans to directly challenge Tesla and other electric car brands by creating a to-be-named sub brand of electric vehicles that’ll include a minimum of two SUVs and two sedans. Earlier, the brand promoted its AA class of electric vehicles with a memorable “Saturday Night Live” spoof featuring Julia Louis-Dreyfus. It originated on TV but got significant online traction through social sharing.
The brand will reportedly showcase the first of its new electric vehicles at a Parisian auto show soon. Only time will tell whether Mercedes can truly pose a threat to Tesla, but the brand’s already created a buzz through online news articles about its upcoming offerings posted on well-known sites such as TechCrunch and Bloomberg.
Audi
You might say Audi is the least-likely Tesla challenger since it doesn’t have a fully electric vehicle yet. Even so, automotive media outlets report the company may be testing an electric version of its A7. Pictures of a prototype show a car without exhaust tips, which could indicate an emissions-free design.
Beyond the potential electric version of the A7, Audi will release an electric SUV in 2018. The A7 snapshots have drawn attention online because some media outlets specifically focused on how the pictures might show sneak peeks of electric car technology. They also point out how Audi’s hybrid cars have charging ports behind the front grilles and speculate how it’d be easy to install them on the A7, too.
Audi has generalized social media profiles and those related to the brand’s racing vehicles. It might capitalize upon current electric vehicle interest and branch out further by creating profiles for those cars, too.
While their competitors are on the right track, Tesla remains a formidable online marketing force. It probably helps that Tesla has stayed on track for making electric, driverless cars while the other brands mentioned have numerous other goals. They’ve all taken good first steps but have a long way to go before reaching Tesla’s level.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Tesla Cybertruck bed gear box accessory
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Elon Musk
Elon Musk says he knows how to save Earth for a billion years
Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.
Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.
In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.
The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.
But we do need to act much faster than that if people still want to live where the beach is today. We have about 50 years or so to take action, which should be more than enough time for the space satellites to solve any heating problems. https://t.co/xhrVQALwQw
— Elon Musk (@elonmusk) August 30, 2026
Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.
This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.
A former Vancouver police sergeant with ALS accounts his journey to become a patient for Elon Musk’s Neuralink wireless brain-computer interface technology.
“I’m texting you from my brain right now.” That was the first message Lee Marten sent after waking up from Neuralink surgery, five hours and one migraine after dozens of threads were stitched into his motor cortex.
Marten, a former Vancouver police sergeant, is one of the first Canadian ALS patients to receive Neuralink’s N1 brain implant, and the 26th recipient overall. He tells his story in a first-person account published by Maclean’s.
Marten recounts how he was a healthy, athletic Vancouver police sergeant until April 2022 when symptoms of muscle twitching and balance loss, were followed by a bad fall that broke his leg. He would eventually be diagnosed with ALS in early 2025 at the age of 47. ALS, also known as Lou Gehrig’s disease, is a fatal neurodegenerative disease that progressively destroys the motor neurons controlling voluntary muscle movement, eventually taking away a patient’s ability to walk, speak, swallow and breathe. There’s no cure, and most patients live two to five years after diagnosis.
He describes the devastation of the diagnosis and how he began preparing for it while connecting with other young ALS patients through a WhatsApp group called Young Guns. Through that group he learned about a Neuralink clinical trial at Toronto Western Hospital and, after a roughly seven-month vetting process (physical assessments, psychiatric evaluation, a final interview with the Neuralink team), was accepted this past April as the trial’s 26th recipient and the first Canadian ALS patient to get the N1 implant. He recounts the May surgery in detail, including the robotic system that stitched 64 threads into his brain, and describes the app, Link, translating his neural signals into cursor control, which he was using within hours of waking up.
Marten walks through what daily use looks like, including weekly “brain training” exercises, a real-time neural-activity display, charging the implant via a beanie-mounted MagSafe charger, and using the implant for emailing, texting, social media, and gaming via a “Magic Box” that connects it to other devices. He also gives brief context on brain-computer interface history and quite candid about Musk, calling him “divisive” but saying he found him “easy to admire.
The piece closes on a heavier note, with Marten seeking to pursue medical assistance in dying as his symptoms progressed, noting that he’ll be able to communicate his final words to his family through Neuralink rather than facing a silent decline. He expresses hope the data from his case will help future ALS patients, even without a cure in his own lifetime.
Tesla crosses major Unsupervised Self-Driving milestone
Tesla Robotaxi will be a 24/7 service: here’s when
