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What We Know About the Tesla Model 3 and What We Don’t
We have some idea about the size and features of the upcoming Tesla Model III. What we don’t know is what it will look like or how much it will cost.
Tesla has been tight lipped about the Model 3 that is in the works. Elon Musk says it won’t look like any other car on the road, but what does that mean? Will it have 6 wheels or a raised seating platform so drivers can look down on the other, more mundane cars on the road? For guidance, we need to look at the words of Elon Musk himself.
Here’s what we know about the Tesla Model 3:
1. The Model 3 will be about 20% smaller than the Model S, says Musk. But in typical faction, he adds a hook to that statement. “One easy thing to do would be to make a 20 percent smaller Model S. That would be easy to do, but I think we might be able to do a few more interesting things than just that.”
2. It will probably be powered by the smaller of the two motors currently used by the Model S. “That smaller drive unit in many ways is a precursor for the Model 3. Because it represents a significant improvement in cost, and in steady state power, and a number of other factors. It’s a second generation motor, essentially, and that’s a good pathfinder for Model 3 on the powertrain side.”
3. It will have two separate versions, but not right away. “There are things we could do with the Model 3 platform that are really adventurous but would put the schedule at risk. So what we’re going to do is have something that’s going to be an amazing car, but it won’t be the most adventurous version the Model 3 to begin with. But we will then have the more different version of the Model 3, on the Model 3 platform, following the initial version.”
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4. It will arrive on time. Tesla seems to have learned from the on again/off again scheduling of the Model X that it is important to get this car to market when promised. A concept version of the Model 3 is expected to appear early in 2016. “We don’t want the delays that affected the X to affect the Model 3. We’re really being quite conscientious about this.”
Here’s what we don’t know:
1. What will the Model 3 look like? Stumpf Studio has released some design studies that may — or may not — offer clues to the appearance of the Model 3. Auto Moto has also floated its notion of what the Tesla Model 3 might look like on the internet. Bear in mind that neither are officially sanctioned by Tesla, even though the Stumpf Studios efforts include the official company logo. The Auto Moto concept incorporates some of the design language of the latest Jaguar F Type coupe, especially at the rear.
The one thing everyone seems to agree on is that the car will be a hatchback. Partly that’s because the Model S and the Model X have hatches and partly that’s because a a smaller car almost begs for a hatch in order to allow families to fit all their stuff inside.

One enthusiast’s rendition of what a Tesla Model 3 compact may look like. (Source: Autoevolution.com)
2. How much will the Model 3 cost? Elon Musk has said that Tesla will be selling “millions” of cars in a few years. But it won’t be selling millions of its Model S cars, despite the fact that the Model S is a wonderful automobile. Tesla needs a moderately priced car if it hopes to become a volume seller.
As far as anyone knows, the Model 3 is the car that will make Tesla a leader in the car business. That means getting the pricing right is critical to the company’s future. It is widely believed that the Model 3 will have about 200 miles of range and sell for around $35,000 after all federal and state incentives. But is that realistic?
One skeptic, Menahem Anderman, predicts Tesla will have to charge at least $50,000 for the Model 3 in order to make money. Anderman is not some flake. He has organized the Advanced Automotive Batteries Conference for almost two decades now.
3. When will it arrive? There are rumors that a concept car will appear in the spring of 2016, with production beginning sometime in 2017. But Elon Musk, despite his many good qualities, has always been overly optimistic about when Tesla products will be market ready. The Model S was almost two years late arriving and the Model X has had numerous delays.
How accurate is that “sometime in 2017” prediction for the Model 3? That’s anybody’s guess. One thing is for certain, though. The Model 3 will probably not feature anything resembling the “falcon wing” doors that are the trademark of the Model X.
Source: CleanTechnica
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
Investor's Corner
Tesla has one big financial question to answer for investors: Morgan Stanley
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
Investor's Corner
SpaceX AI investment gamble will make it a big winner, firm says
SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.
The firm also upgraded shares to a Buy from Hold and set a $160 price target.
SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.
Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.
There are plenty of ways the company can do this:
Leasing excess compute capacity through contracts
SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.
High utilization driven by industry-wide scarcity
The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.
Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.
Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.
High incremental margins on the rental business once capacity is online
GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.
Parallel monetization of its own AI software and applications
Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.
These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.
Efficient, large-scale deployment and vertical integration advantages
SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.
Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.
SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.


