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What We Know About the Tesla Model 3 and What We Don’t
We have some idea about the size and features of the upcoming Tesla Model III. What we don’t know is what it will look like or how much it will cost.
Stumpf Studios Tesla Model 3 design concept
Tesla has been tight lipped about the Model 3 that is in the works. Elon Musk says it won’t look like any other car on the road, but what does that mean? Will it have 6 wheels or a raised seating platform so drivers can look down on the other, more mundane cars on the road? For guidance, we need to look at the words of Elon Musk himself.
Here’s what we know about the Tesla Model 3:
1. The Model 3 will be about 20% smaller than the Model S, says Musk. But in typical faction, he adds a hook to that statement. “One easy thing to do would be to make a 20 percent smaller Model S. That would be easy to do, but I think we might be able to do a few more interesting things than just that.”
2. It will probably be powered by the smaller of the two motors currently used by the Model S. “That smaller drive unit in many ways is a precursor for the Model 3. Because it represents a significant improvement in cost, and in steady state power, and a number of other factors. It’s a second generation motor, essentially, and that’s a good pathfinder for Model 3 on the powertrain side.”
Tesla Model 3 design concept by Stumpf Studio
3. It will have two separate versions, but not right away. “There are things we could do with the Model 3 platform that are really adventurous but would put the schedule at risk. So what we’re going to do is have something that’s going to be an amazing car, but it won’t be the most adventurous version the Model 3 to begin with. But we will then have the more different version of the Model 3, on the Model 3 platform, following the initial version.”
RELATED >>> Affordable Tesla Model 3 will utilize steel construction
4. It will arrive on time. Tesla seems to have learned from the on again/off again scheduling of the Model X that it is important to get this car to market when promised. A concept version of the Model 3 is expected to appear early in 2016. “We don’t want the delays that affected the X to affect the Model 3. We’re really being quite conscientious about this.”
Here’s what we don’t know:
1. What will the Model 3 look like? Stumpf Studio has released some design studies that may — or may not — offer clues to the appearance of the Model 3. Auto Moto has also floated its notion of what the Tesla Model 3 might look like on the internet. Bear in mind that neither are officially sanctioned by Tesla, even though the Stumpf Studios efforts include the official company logo. The Auto Moto concept incorporates some of the design language of the latest Jaguar F Type coupe, especially at the rear.
The one thing everyone seems to agree on is that the car will be a hatchback. Partly that’s because the Model S and the Model X have hatches and partly that’s because a a smaller car almost begs for a hatch in order to allow families to fit all their stuff inside.
One enthusiast’s rendition of what a Tesla Model 3 compact may look like. (Source: Autoevolution.com)
2. How much will the Model 3 cost? Elon Musk has said that Tesla will be selling “millions” of cars in a few years. But it won’t be selling millions of its Model S cars, despite the fact that the Model S is a wonderful automobile. Tesla needs a moderately priced car if it hopes to become a volume seller.
As far as anyone knows, the Model 3 is the car that will make Tesla a leader in the car business. That means getting the pricing right is critical to the company’s future. It is widely believed that the Model 3 will have about 200 miles of range and sell for around $35,000 after all federal and state incentives. But is that realistic?
One skeptic, Menahem Anderman, predicts Tesla will have to charge at least $50,000 for the Model 3 in order to make money. Anderman is not some flake. He has organized the Advanced Automotive Batteries Conference for almost two decades now.
3. When will it arrive? There are rumors that a concept car will appear in the spring of 2016, with production beginning sometime in 2017. But Elon Musk, despite his many good qualities, has always been overly optimistic about when Tesla products will be market ready. The Model S was almost two years late arriving and the Model X has had numerous delays.
How accurate is that “sometime in 2017” prediction for the Model 3? That’s anybody’s guess. One thing is for certain, though. The Model 3 will probably not feature anything resembling the “falcon wing” doors that are the trademark of the Model X.
Source: CleanTechnica
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
