Lucid Motors has joined several automakers in adopting Tesla’s North American Charging Standard (NACS), just months after its CEO said it wouldn’t switch unless higher-voltage charging architecture was unveiled. Following Lucid’s announcement of plans to adopt the standard this week, Tesla CEO Elon Musk pointed out that the switch was probably a little difficult for Lucid’s CEO to accept after some of his past statements.
On Tuesday, Lucid announced it would be adopting Tesla’s NACS, giving its drivers access to the Supercharger network as soon as 2025. Like other automakers, the company will build Tesla’s charging port into its electric vehicles (EVs) starting in 2025, and it plans to offer adapters to those with the current Combined Charging System (CCS) hardware in the same year — both of which will enable its cars to charge at Tesla’s Superchargers.
Following the announcement, Musk commented on X that the adoption of Tesla’s standard “must have been a bitter pill to swallow,” especially after the automaker’s CEO recently suggested that the charging port didn’t matter.
That must have been a bitter pill to swallow 😂
— Elon Musk (@elonmusk) November 6, 2023
The news comes after Lucid CEO Peter Rawlinson dodged questions about switching to the standard in June, adding that the plug mattered less than high-voltage charging infrastructure. In the months since, a slew of other automakers have also adopted the charging hardware, and Tesla has been deploying new technology, including higher-voltage charging hardware on one upcoming vehicle along with Superchargers sporting higher overall charging capacities.
During Tesla’s third-quarter earnings call last month, the automaker confirmed previous rumors that the Cybertruck will include 800-volt charging architecture, offering faster charging and better overall efficiency. In the U.S. and beyond, Tesla has also been deploying its V4 Superchargers, which offer a charging rate of 350 kW compared to the 250 kW rate offered by V3 chargers.
While neither of the developments from Tesla quite hit Rawlinson’s original demand for a 1,000-volt Supercharger, something about the past few months has obviously changed his mind from thinking the NACS was just a “plastic plug with some copper in it.”
It also comes ahead of Lucid’s Q3 earnings call, set to be reported at 5:30 p.m. ET on Tuesday. You can see top investor questions ahead of the call here, the first of which is a question about how and when the automaker will become profitable.
Last month, Lucid reported a miss on analyst delivery estimates for the third quarter, and the automaker said that it was unlikely to reach its already-lowered 2023 production goal of 10,000 units.
Tesla officially opened the NACS design to other automakers just under a year ago, as detailed by the automaker in a blog post.
With the exception of the startup Aptera, which was an early adopter of the equipment, details surrounding Tesla’s opening of the NACS hardware remained quiet for several months after its announcement. In May, however, Ford CEO Jim Farley broke the silence by announcing plans to adopt the standard in May during a call on X with Musk. Since then, nearly every major and startup automaker has joined the list of companies adopting the standard.
First production Lucid Air Sapphire rolls off the assembly line in AZ
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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