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Mercedes-Benz EQ models have been slow to sell, dealers report

Credit: Mercedes-Benz

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Mercedes-Benz has seen the sale of its electric vehicles (EVs) increase significantly in the U.S. this year. However, a new report shows that dealers have had difficulty keeping up with inventory levels for the automaker’s EQ lineup, with sales times for the EVs exceeding the luxury segment average.

In the third quarter, Mercedes sold 10,423 EVs in the U.S., marking a 284-percent increase year over year. Despite the gradual increase in EV sales, the German automaker’s EVs are sitting on dealership lots and are not being sold off as quickly as other vehicles.

According to a report from Automotive News citing Edmunds data, Mercedes-Benz battery-electric EQ models took an average of 82 days to sell at dealerships in September. Comparatively, vehicles across the overall luxury segment averaged 57 days, while BMW vehicles took around 38 days to sell.

In various anonymous interviews with Automotive News, Mercedes dealers pointed to the brand’s lack of effort in responding to growing EV competition with sales programs and to the products themselves as the reasons for heightened inventory levels. One person who runs a Mercedes store said he currently has over six months’ worth of EVs and only a 50-day supply of the company’s gas cars.

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“The EVs are coming whether or not you asked for them or earned them,” the retail store operator said. “There is too much of a price premium — especially at the top end of the EQ lineup — and almost no [lease] support.”

He added that the EQ models didn’t have the same “lust factor” as some of the automaker’s classic gas cars, including the S-Class sedan and the AMG-GT coupe.

“Our cars need to be ‘want’ cars,” he said. “The S-Class has maintained good loyalty because it’s aspirational. An EQS is not something that most people aspire to own.”

Credit: Automotive News

A Mercedes spokesperson declined to comment on internal discussions with its retailers.

CEO of Mercedes-Benz U.S., Dimitris Psillakis, blamed slow sales on a lack of product variety and on the EV segment being so new. Additionally, he pointed to issues in the supply chain as preventing variety at dealerships and keeping some more affordable models, such as the EQB compact EV, off of their lots.

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“We are with a new lineup in a new world,” Psillakis said. “There is no past, there is no experience. We still face challenges around our product lines and have some restrictions coming from suppliers. We don’t always get the volume we want when we want it.”

Psillakis also said that Mercedes didn’t have any supply of the affordable EQB at the beginning of the year. Although this has changed, he says that it still takes time for the EV to reach dealers.

The Mercedes-Benz EV lineup and pricing structure is as follows, according to the automaker’s website:

  • EQB (SUV); starts at $52,750
  • EQE (sedan); starts at $74,900
  • EQE (SUV); starts at $77,900
  • EQS (sedan); starts at $104,400
  • EQS (SUV); starts at $104,400

Other automakers have also faced difficulty in moving EVs alongside inflation and rising interest rates, and especially in the luxury segment.

The average EV overall sold in 36 days near the beginning of this year, according to a Cloud Theory report cited by Automotive News. By September, the report showed that this number had jumped to 80 days.

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The problem is even worse for Mercedes and in the luxury segment overall. The average luxury EV sales time across brands increased by 73 percent in September compared to the same month last year, according to the aforementioned Edmunds data. For Mercedes dealers, the rate increased by 110 percent year over year.

“The ship of early adopters — willing to put a reservation down on virtually any EV announced — has sailed,” says Edmunds Insights Director Ivan Drury.

The report comes after Mercedes delayed its internal goals for electrification earlier this year, now aiming to reach a milestone of half of its auto sales being plug-in hybrids or fully electric by 2026 instead of a year prior. It also comes after Mercedes joined other automakers in adopting Tesla’s charging hardware, dubbed the North American Charging Standard (NACS).

Mercedes-Benz to launch Level 3 automated driving tech in the US by Q4

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What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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The Boring Company wins key approval for Nashville Music City Loop

The approval allows The Boring Company to use state-owned right-of-way along Tennessee’s highway system.

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the boring company's vegas loop entrance
(Credit: Sam Morris, LVCVA/Las Vegas News Bureau)

Tennessee Gov. Bill Lee announced that the Tennessee Department of Transportation (TDOT) and the Federal Highway Administration (FHWA) have jointly approved The Boring Company’s lease application and enhanced grading permit for the Music City Loop.

The approval allows The Boring Company to use state-owned right-of-way along Tennessee’s highway system, clearing a key hurdle for the privately funded tunnel project that aims to connect downtown Nashville to Nashville International Airport in approximately eight minutes, the Office of the TN Governor wrote in a press release.

“Tennessee continues to lead the nation in finding innovative solutions to accommodate growth, and in partnership with The Boring Company, we are exploring possibilities we couldn’t achieve on our own,” Gov. Lee said in a statement.

“The Boring Company is grateful for the leadership and hard work of federal, state, and local agencies in bringing this project to a shovel-ready point,” The Boring Company President Steve Davis said. “Music City Loop will be a safe, fast, and fun public transportation system, and we are excited to build it in Nashville.”

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With lease and permitting approvals secured, The Boring Company will move forward with the Loop system’s construction immediately. The first segment of the Loop system is expected to be operational by the end of the year.

The Music City Loop will run beneath state-owned roadways and is designed to connect downtown Nashville to the airport, as well as lower Broadway to West End. The project will be 100% privately funded.

“The Music City Loop shows what’s possible when we leverage private-sector innovation and American ingenuity to solve transportation challenges,” said U.S. Transportation Secretary Sean Duffy. “TDOT’s lease approval will help advance this ambitious project as we work to reduce congestion and make travel more seamless for the American people.”

The Boring Company described the Loop as an all-electric, zero-emissions, high-speed underground transportation system that will meet or exceed safety standards. The Vegas Loop, for one, earned a 99.57% safety and security rating from the DHS and the TSA, the highest score ever awarded to any transportation system.

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Tesla China extends its 7-year financing promotion once more

The move marks Tesla’s second extension of the program this year.

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Credit: Tesla Asia/X

Tesla has extended its seven-year ultra-low-interest and five-year interest-free financing programs in China once more, pushing the offers through March 31, the end of the first quarter.

The move marks Tesla’s second extension of the program this year. The financing plan was first introduced on January 6 as a strategy aimed at offsetting higher ownership costs ahead of China’s planned 5% NEV purchase tax in 2026.

The original promotion was set to expire at the end of January but was extended to the end of February. This has now been extended again through March.

The repeated extensions reflect growing competitive pressure. Tesla’s 2025 retail sales in China totaled 625,698 units, representing a 4.78% year-on-year decline, as per data compiled by CNEV Post. That being said, this decline is partly caused by the Model Y’s changeover to its new variant in Q1 2025, which resulted in lower sales during the quarter. 

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In early 2026, the Model Y also lost its position as China’s top-selling EV in January to Xiaomi’s YU7, though this was also a month when Tesla primarily exported vehicles to foreign territories, which pushed local delivery numbers lower.

During January 2026, Tesla China exported 50,644 vehicles, roughly 1.7 times higher than the same month a year ago and more than 15 times higher than December’s level.

Tesla’s financing push has not gone unanswered. BYD this week introduced its own seven-year low-interest plan across its Ocean lineup and Fang Cheng Bao sub-brand, also valid through March 31. Other competitors including NIO, XPeng, Li Auto, and Geely Auto have already rolled out extended-term loan programs as well.

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Tesla China focuses on local deliveries as Q1 enters final month

Tesla’s estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks.

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Credit: Tesla Malaysia/X

Tesla’s delivery wait times in China have dropped to some of their shortest levels in years, an apparent hint that Giga Shanghai has largely cleared its order backlog and currently has strong production capacity.

As of February 26, estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks, as per observations of Tesla China’s official webpages by CNEV Post

That marks a notable shift from the several-week or even two-month waits seen late last year.

The one-to-three-week delivery window suggests that Giga Shanghai is likely focusing on the local market, at least for now as the company enters the final month of the first quarter. Tesla China typically spends the first half of the quarter catering to markets that import vehicles from Giga Shanghai. 

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Historically, when Tesla’s wait times in China compress to their shortest levels, the company often follows with fresh market actions.

In past cycles, shortened delivery timelines were followed by promotional activity. After delivery windows narrowed to one to three weeks in early 2024, for example, Tesla later introduced an RMB 10,000 instant discount on Model Y final payments that year.

To spur local demand, Tesla recently extended its seven-year ultra-low-interest and five-year interest-free financing offers through March 31. This marks the second extension of the policy this year.

So far, posts from the Tesla community suggest that interest in the company’s vehicles among consumers in China is still strong. Videos of busy delivery centers across China have been shared on social media.

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China’s competitive EV landscape has evolved as of late. With regulators discouraging aggressive price wars, automakers are increasingly leaning on financing incentives instead of direct price cuts. Major players including BYD, NIO, XPeng, and Li Auto have introduced similar loan extensions and promotional financing packages.

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