Mercedes Benz will reportedly merge its S-Class and EQS sedan lineup, offering a collection of internal-combustion-engine (ICE) cars and electric vehicles (EVs) that follow the same design language.
Existing S-Class and EQS sedans will receive comprehensive updates in 2025 and 2026. Mercedes Benz is expected to release its next-generation flagship design under the merged S-Class and EQS lineup by 2030.
According to Car Scoops, Mercedes Benz’s strategy shift was expected, given the brand’s struggle to meet its EV sales targets. The company recently cut production at its Sindelfingen plant in Germany due to slow S-Class and EQS sales.
The luxury automaker pushed back its goal for EVs to account for 50% of its sales mix from 2025 to 2030.
Mercedes-Benz CEO Ola Kallenius confirmed that the brand will invest more in ICE powertrains and continue to sell traditional vehicles longer than expected. The company’s ICE vehicle sales dropped 22% in the first half of 2024, revealing a need to freshen up the current lineup.
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