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Of Mice And Musk: A SpaceX Odyssey
Elon Musk has dreamed of a human colony on Mars since he was a young man. Today, his SpaceX company is taking the first steps toward achieving that dream.
As Ashlee Vance tells it, one wall of Elon Musk’s office at SpaceX headquarters in Hawthorne, California, contains two posters of Mars. On the left is Mars as it exists today – a frozen, lifeless orb. On the right is Musk’s vision of Mars as it could be — a happy place inhabited by humans who frolic on verdant continents surrounded by oceans.
“I would like to die thinking that humanity has a bright future,” he tells Vance while eating cookies and cream with sprinkles on top. “If we can solve sustainable energy and be well on our way to becoming a multi-planetary species with a self-sustaining civilization on another planet—to cope with a worst-case scenario happening and extinguishing human consciousness— then I think that would be really good.” No one has ever accused Elon Musk of thinking too small.
At the turn of the 21st century, Musk had two Martian fantasies. One was to send a colony of mice to the Red Planet and bring them back again, along with their interplanetary babies. The other involved building a greenhouse on Mars and letting Earthlings see the plants inside grow over the internet. Each venture required at least one if not two rocket ships.
He and a coterie of friends traveled twice to Moscow, once in 2001 and again in 2002, trying to purchase surplus Russian rockets that could be refurbished for the Martian missions. The first time did not go well. Recalls Jim Cantrell, one of the team that traveled to Moscow with Musk, “One of their chief designers spit on me and Elon because he thought we were full of shit.” On the second excursion, Musk became convinced the Russians he was meeting with were only interested in fleecing a gullible American with too much money and too few brains.
On the way home from the second failed mission, Musk astonished his team by announcing, “Hey, guys, I think we can build this rocket ourselves.” In June 2002, Space Exploration Technologies, popularly known as SpaceX, was formed to build a cheaper rocket that could carry small payloads into space for paying clients on an average of once a month. The only problem? It had no rocket.
Such trifles were never matters to hold Elon Musk back. He assembled a team of committed rocket engineers and set about accomplishing, with millions, what NASA spent billions doing. Musk’s principle talent, apart from concocting outrageously impossible dreams, is finding people to work for him who are ready, willing and eager to give up all semblance of a normal life in exchange for insane working hours in remote locations. One test launching area was set up in the middle of Texas and another on far away Kwajalein Island, the largest island in an atoll between Guam and Hawaii that is part of the Marshall Islands.
“I would like to die thinking that humanity has a bright future”
SpaceX CEO, Elon Musk
Musk is not a man without a sense of humor. He dubbed his new rocket Falcon 1, paying homage to the Millennium Falcon of Star Wars fame. On its first flight on March 24, 2006, it crashed back to Earth after only 25 seconds. SpaceX employees dutifully donned scuba gear to retrieve some of the pieces from the ocean and set about rebuilding for another attempt.
Musk responded by hiring more engineers and starting work on a brand new rocket, the Falcon 9, that featured one large central rocket surrounded by 8 smaller rockets. Despite the failure of Falcon 1, Musk was already busy positioning the company to bid on NASA contracts to resupply the International Space Station.
On September 1, 2008, Falcon 1 flew its first successful mission. SpaceX was a viable commercial company at last but one that was rapidly going broke. At the end of 2008, Musk knew he would have to choose between SpaceX and Tesla. Alone, one of them might survive. Together? The odds were, both would fail. Musk worried that Tesla would be bought out by one of the Big Three automakers and become just a small part of a giant company.
Later in 2008, Tesla was within hours of defaulting on its payroll obligations. If that happened, Musk’s personal fortune would be gone, along with Tesla and SpaceX. He asked for help from venture capital group VantagePoint but was rebuffed. That’s when Musk put all his chips on red and let them ride.
With all of his dreams and aspirations on the line, Musk executed a colossal bluff. He told investors he would put in $40,000,000 of his own fortune to keep the business going — $40,000,000 he didn’t have. Based on his assurances, other investors agreed to put up $20,000,000 more in financing and the crisis passed. A few weeks later, NASA awarded SpaceX a $1.6 billion contract to do twleve ISS re-supply missions.
Antonio Gracias, a Tesla and SpaceX investor and one of Musk’s closest friends, watched all of this at close hand. He says 2008 told him everything he would ever need to know about Musk’s character. “He has the ability to work harder and endure more stress than anyone I’ve ever met,” Gracias says. “What he went through in 2008 would have broken anyone else. Most people who are under that sort of pressure fray. Their decisions go bad. Elon gets hyperrational. He’s still able to make very clear, long-term decisions. The harder it gets, the better he gets.”
Today, SpaceX launches an average of one rocket a month, carrying payloads for many companies and several nations. Its prices undercut those of Boeing, Lockheed Martin, and Orbital Science by a wide margin. Many of its competitors rely on Russian and other foreign suppliers but SpaceX makes its machines from scratch in the U.S.
Its clientele includes Canadian, European, and Asian customers and it has more than 50 flights planned over the coming years worth more than $5 billion. The company remains privately owned, with Musk as the largest shareholder. SpaceX is profitable and is estimated to be worth $12 billion.
The Falcon 9 has gone from a fantasy to SpaceX’s workhorse. Painted pure white with only an American flag and the SpaceX logo adorning its sides, there’s nothing particularly flashy looking about the Falcon 9. It’s just an elegant, purposeful machine. And to think that for a period of weeks just a few years ago, it’s ability to lead mankind into the dawn of commercial space travel almost died before it was ever born, thanks to a bluff so bold and so daring, it would leave most of us breathless.
Jimmy Buffett once sang, “Read dozens of books about heroes and crooks, and I learned much from both of their styles.” Which one is Elon Musk? Read Ashlee Vance’s book and make up your own mind.
Source: Bloomberg
Elon Musk
Elon Musk roasts India’s billionaire Mukesh Ambani as Starlink fight heats up
Elon Musk sarcastically calls Mukesh Ambani ‘Prime Minister’ as the Starlink India standoff escalates again.
Elon Musk escalated his public fight over Starlink’s launch in India on Friday, addressing Reliance chairman Mukesh Ambani as “Prime Minister Ambani” in a sarcastic post on X. “Please accept my humble apologies for not realizing that you are the real boss of India,” Musk wrote, before accusing Ambani of “monopolistic exploitation” and asking whether he would “consider allowing Starlink to compete.” In follow up posts, he said Starlink has proven essential during natural disasters and would help parts of India with no internet access.
The post came two days into a fight that Musk sparked up on Wednesday, when he said Starlink was “being blocked by certain oligarchs in order to maintain their monopolistic chokehold on the Indian people.” He called it “a crime against the people of India” and left the names out, adding only, “You can guess who they are.” Jio and Airtel together hold more than 80% of India’s telecom market. On Thursday, Musk asked whether Ambani is “the real boss of India” and said Starlink has spent five years complying with “every single law and requirement” of the Indian government.
Dear Prime Minister Ambani,
Please accept my humble apologies for not realizing that you are the real boss of India.
Naturally, you would prefer to maintain your monopolistic exploitation of the great people of India, but would you nonetheless consider allowing Starlink to compete?
There are many areas of India, as there are in all countries, with no Internet access, which denies children the opportunity for education and for small businesses the opportunity to sell their goods to a global market. Starlink would change their lives for the better.
Thank you 🙏
— Elon Musk (@elonmusk) October 9, 2026
India’s government has pushed back each time. The Ministry of Communications called the suggestion that its framework is unfair or discriminatory “baseless and misconceived.” Communications Minister Jyotiraditya Scindia said Friday that three companies hold satcom licenses: Starlink, Jio Satellite Communications, and Bharti backed Eutelsat OneWeb. Amazon’s Kuiper, now Amazon Leo, is still going through the process. None can launch until regulators finalize satellite spectrum pricing and the Home Ministry signs off on each company’s security compliance. Scindia said the telecom regulator and the Department of Telecommunications are close to a decision on pricing, The Hindu reported. Bharti chairman Sunil Mittal also said OneWeb is still waiting on approvals.
Starlink received its operator license in 2025 after a three year wait, and the space regulator IN-SPACe granted what industry executives called the last approval needed in July. The holdup since then centers on security, particularly concern that foreign operators could bypass Indian gateways.
Musk and Ambani have been on opposite sides of this before. In late 2024, Ambani argued for auctioning satellite spectrum, which Musk criticized as out of step with the rest of the world, and India chose administrative allocation instead. By March 2025, the two sides had signed a deal to sell Starlink devices in Reliance stores, and Starlink secured its telecom license that June. That partner is now also a competitor. Jio is reportedly weighing a constellation of 1,600 to 1,650 satellites costing an estimated $10 billion to $15 billion, while Akash Ambani has told shareholders Jio plans to lease capacity from global providers to move quickly.
Elon Musk
Elon Musk’s surprise addition to the X Takeover lineup has fans talking
Elon Musk will join Saturday’s X Takeover at Giga Texas for a live virtual interview.
Elon Musk will join X Takeover at Giga Texas on Saturday for a live virtual interview, according to Sawyer Merritt, who shared the news late Thursday. Musk will not be on stage in Austin. The conversation is set to stream for free on the @teslaownersSV account on X.
Organizers had kept expectations in check. In a September update, Tesla Owners Silicon Valley said Musk had appeared at the event twice before but was not promising a third appearance, even as fans hoped he would walk the Giga Texas grounds in person. A virtual spot matches 2024, when Musk gave a surprise interview of about an hour to the crowd in San Luis Obispo, as Teslarati reported at the time.
Wasn’t expecting this 🫡
— Tesla Owners Silicon Valley (@teslaownersSV) October 9, 2026
This year’s edition is a first in several ways. It is the first X Takeover held outside California and the first at a Tesla facility, with tickets selling out in eight days. Tesla provides the venue, but the event is produced independently by Tesla Owners Silicon Valley. The main event runs from 10 a.m. to 6 p.m. CT, followed by a drone and light show at 9 p.m. Maye Musk is the keynote speaker, Franz von Holzhausen is set for a virtual keynote, and Nicki Minaj is the special guest. Joe Tegtmeyer, whose drone footage Teslarati used to track the Optimus factory steel frame at Giga Texas, is also on the speaker list.
Musk’s interview topics have not been revealed, but the backdrop is busy. Tesla doubled its Cybercab fleet in Austin in late September, and last week Musk explained why Robotaxi hours only moved from 10 p.m. to 11 p.m.. Merritt also reported Thursday that Texas DMV records now show 319 registered Cybercabs, up from 169. NHTSA’s deadline for Tesla’s sworn answers on Cybercab certification is October 30, and Tesla reports third quarter earnings on October 21.
Fans who cannot make it to Austin can watch the livestream on X. Musk tends to say more in unscripted settings than he does in prepared remarks, which is the reason this one is worth having open on Saturday.
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It’s official: SpaceX takes aim at Verizon, AT&T, and T-Mobile
SpaceX is buying 800 MHz spectrum from Grain to turn Starlink Mobile into a carrier.
SpaceX has agreed to buy a nationwide block of low band wireless spectrum, a deal the company says will let Starlink Mobile operate as a full US carrier rather than a satellite add-on for someone else’s network.
The company announced the agreement on X on Thursday afternoon, saying it will “pave the way for @Starlink to become a major mobile carrier in the US.” The seller is Grain Management, a private investment firm that confirmed in a statement that SpaceX will acquire 100% of its nationwide 800 MHz portfolio. That covers up to 14 MHz of paired spectrum in the 817 to 824 MHz and 862 to 869 MHz bands. Neither side disclosed a price, and the deal still needs FCC approval.
We announced an agreement to acquire a nationwide low-band spectrum license portfolio that will pave the way for @Starlink to become a major mobile carrier in the US.
With this new spectrum and our Gen2 constellation, Starlink Mobile can ensure Americans have access to high-speed mobile broadband no matter where they are → https://t.co/1Uaf48v5pm
— SpaceX (@SpaceX) October 8, 2026
Grain only recently picked up the licenses itself. It bought the portfolio from T-Mobile in a transaction that closed in August, paying cash plus its own 600 MHz spectrum. Rival AST SpaceMobile had been testing satellites on the same bands before SpaceX stepped in.
SpaceX said its 2 GHz spectrum will handle high bandwidth capacity, while the new 800 MHz layer “ensures Starlink Mobile’s signal penetrates through obstacles, such as walls, and can provide service to customers’ devices even when they are in buildings.” The company added that most existing phones already support the band, so customers would not need new hardware to use it.
That 2 GHz spectrum came from SpaceX’s EchoStar acquisition last year, which gave the company exclusive S band rights in the US and global Mobile Satellite Service licenses. The Grain spectrum is different in an important way: it is tailored for service from ground towers, not satellites. SpaceX said that combination would make Starlink Mobile “the first network operator to deploy both satellite and terrestrial spectrum.”
The announcement also follows a key regulatory win. Earlier this week, the FCC approved SpaceX’s plan to deploy 15,000 second generation Starlink Mobile satellites, which the company has said will carry up to 100 times the data density of the current system, as Teslarati previously reported.
Shares of AT&T, Verizon and T-Mobile fell in extended trading after the announcement. T-Mobile is currently SpaceX’s launch partner for Starlink Mobile in the US, which makes its position the most complicated of the three.
SpaceX has not been subtle about its plans. During the company’s August earnings call, President and COO Gwynne Shotwell said she expected Starlink Mobile to win over customers from the major carriers. “I anticipate us to be able to acquire quite a few of their customers because I think our service will be better,” she said, pointing to dead zone coverage and resilience during disasters. Shotwell also described plans for low cost cellular base stations that could pair with existing Starlink dishes.
SpaceX has targeted 2027 for deployment of its next generation Starlink Mobile satellites, with upgraded service expected by the end of that year. The FCC review of the Grain deal now determines when the terrestrial half of that network can come online.


