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Of Mice And Musk: A SpaceX Odyssey
Elon Musk has dreamed of a human colony on Mars since he was a young man. Today, his SpaceX company is taking the first steps toward achieving that dream.
As Ashlee Vance tells it, one wall of Elon Musk’s office at SpaceX headquarters in Hawthorne, California, contains two posters of Mars. On the left is Mars as it exists today – a frozen, lifeless orb. On the right is Musk’s vision of Mars as it could be — a happy place inhabited by humans who frolic on verdant continents surrounded by oceans.
“I would like to die thinking that humanity has a bright future,” he tells Vance while eating cookies and cream with sprinkles on top. “If we can solve sustainable energy and be well on our way to becoming a multi-planetary species with a self-sustaining civilization on another planet—to cope with a worst-case scenario happening and extinguishing human consciousness— then I think that would be really good.” No one has ever accused Elon Musk of thinking too small.
At the turn of the 21st century, Musk had two Martian fantasies. One was to send a colony of mice to the Red Planet and bring them back again, along with their interplanetary babies. The other involved building a greenhouse on Mars and letting Earthlings see the plants inside grow over the internet. Each venture required at least one if not two rocket ships.
He and a coterie of friends traveled twice to Moscow, once in 2001 and again in 2002, trying to purchase surplus Russian rockets that could be refurbished for the Martian missions. The first time did not go well. Recalls Jim Cantrell, one of the team that traveled to Moscow with Musk, “One of their chief designers spit on me and Elon because he thought we were full of shit.” On the second excursion, Musk became convinced the Russians he was meeting with were only interested in fleecing a gullible American with too much money and too few brains.
SpaceX CEO Elon Musk inside the Dragon V2 [Source: SpaceX]
On the way home from the second failed mission, Musk astonished his team by announcing, “Hey, guys, I think we can build this rocket ourselves.” In June 2002, Space Exploration Technologies, popularly known as SpaceX, was formed to build a cheaper rocket that could carry small payloads into space for paying clients on an average of once a month. The only problem? It had no rocket.
Such trifles were never matters to hold Elon Musk back. He assembled a team of committed rocket engineers and set about accomplishing, with millions, what NASA spent billions doing. Musk’s principle talent, apart from concocting outrageously impossible dreams, is finding people to work for him who are ready, willing and eager to give up all semblance of a normal life in exchange for insane working hours in remote locations. One test launching area was set up in the middle of Texas and another on far away Kwajalein Island, the largest island in an atoll between Guam and Hawaii that is part of the Marshall Islands.
“I would like to die thinking that humanity has a bright future”
SpaceX CEO, Elon Musk
Musk is not a man without a sense of humor. He dubbed his new rocket Falcon 1, paying homage to the Millennium Falcon of Star Wars fame. On its first flight on March 24, 2006, it crashed back to Earth after only 25 seconds. SpaceX employees dutifully donned scuba gear to retrieve some of the pieces from the ocean and set about rebuilding for another attempt.
Musk responded by hiring more engineers and starting work on a brand new rocket, the Falcon 9, that featured one large central rocket surrounded by 8 smaller rockets. Despite the failure of Falcon 1, Musk was already busy positioning the company to bid on NASA contracts to resupply the International Space Station.
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On September 1, 2008, Falcon 1 flew its first successful mission. SpaceX was a viable commercial company at last but one that was rapidly going broke. At the end of 2008, Musk knew he would have to choose between SpaceX and Tesla. Alone, one of them might survive. Together? The odds were, both would fail. Musk worried that Tesla would be bought out by one of the Big Three automakers and become just a small part of a giant company.
Later in 2008, Tesla was within hours of defaulting on its payroll obligations. If that happened, Musk’s personal fortune would be gone, along with Tesla and SpaceX. He asked for help from venture capital group VantagePoint but was rebuffed. That’s when Musk put all his chips on red and let them ride.
Source: SpaceX
With all of his dreams and aspirations on the line, Musk executed a colossal bluff. He told investors he would put in $40,000,000 of his own fortune to keep the business going — $40,000,000 he didn’t have. Based on his assurances, other investors agreed to put up $20,000,000 more in financing and the crisis passed. A few weeks later, NASA awarded SpaceX a $1.6 billion contract to do twleve ISS re-supply missions.
Antonio Gracias, a Tesla and SpaceX investor and one of Musk’s closest friends, watched all of this at close hand. He says 2008 told him everything he would ever need to know about Musk’s character. “He has the ability to work harder and endure more stress than anyone I’ve ever met,” Gracias says. “What he went through in 2008 would have broken anyone else. Most people who are under that sort of pressure fray. Their decisions go bad. Elon gets hyperrational. He’s still able to make very clear, long-term decisions. The harder it gets, the better he gets.”
Today, SpaceX launches an average of one rocket a month, carrying payloads for many companies and several nations. Its prices undercut those of Boeing, Lockheed Martin, and Orbital Science by a wide margin. Many of its competitors rely on Russian and other foreign suppliers but SpaceX makes its machines from scratch in the U.S.
Its clientele includes Canadian, European, and Asian customers and it has more than 50 flights planned over the coming years worth more than $5 billion. The company remains privately owned, with Musk as the largest shareholder. SpaceX is profitable and is estimated to be worth $12 billion.
Falcon 9 discovery launch from Feb. 2014 at Cape Canaveral, FL [Image credit: SpaceX]
The Falcon 9 has gone from a fantasy to SpaceX’s workhorse. Painted pure white with only an American flag and the SpaceX logo adorning its sides, there’s nothing particularly flashy looking about the Falcon 9. It’s just an elegant, purposeful machine. And to think that for a period of weeks just a few years ago, it’s ability to lead mankind into the dawn of commercial space travel almost died before it was ever born, thanks to a bluff so bold and so daring, it would leave most of us breathless.
Jimmy Buffett once sang, “Read dozens of books about heroes and crooks, and I learned much from both of their styles.” Which one is Elon Musk? Read Ashlee Vance’s book and make up your own mind.
Source: Bloomberg
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Tesla CEO Elon Musk said that flying cars will be coming to the market, something that his own company has hinted at previously.
Musk said on X, in response to a post that read, “We were promised flying cars and all we got is infinite superintelligence for everyone,” “You will get flying cars.”
You will get flying cars
— Elon Musk (@elonmusk) August 12, 2026
The post rang back to when Musk teased flying and hovering capabilities for the Tesla Roadster, the company’s supercar that has been delayed more times than anyone cares to count. It was set for an unveiling earlier this year, but it was then pushed back to August. There is still no sign of it coming.
However, that does not mean it won’t. But one of the biggest features of the Roadster that was teased was a SpaceX package that featured cold gas thrusters on the rear end that would help with white-knuckle acceleration. Another set would face the ground and would help the Roadster gain small bits of altitude, potentially helpful to jump over obstacles.
Elon Musk hints at Tesla Roadster’s “hovering” abilities in SpaceX package
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But it is not a straightforward thing for Musk. As a serial entrepreneur, he tends to spend his time on major disruptors; currently, his largest projects are artificial intelligence and compute power, as well as SpaceX’s launches that will eventually make life multiplanetary.
In the past, he has been critical of flying cars and has been in favor of tunnels, one of the big reasons he started the Boring Company. In 2017 at a TED talk, he said:
“There is a challenge with flying cars in that they’ll be quite noisy. The wind force generated will be very high. Let’s just say that if something’s flying over your head, if there are a whole bunch of flying cars all over the place, that is not an anxiety-reducing situation…You’re thinking, ‘Did they service their hubcap? Or is it going to come off and guillotine me as they’re flying past?’”
However, he’s never been against them. He has also said he’s in favor of both tunnels and flying cars.
Contrary to press reports, I’m not against flying cars. Just said it was important to consider both pros and cons.
— Elon Musk (@elonmusk) March 24, 2015
Most recently, Musk said that anyone who wants a flying car should be able to get one. This was stated last October on the Joe Rogan Experience:
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“My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars… I think if Peter wants a flying car, we should be able to buy one.”
Whether the Roadster will be Tesla’s flying car or potentially another one remains in the mind of Musk. Of course, the Roadster will have to make its way to production lines before we find out.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
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Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
Tesla CEO Elon Musk says flying cars are coming
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
