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NASA plans to purchase another seat on Russian Soyuz after SpaceX
NASA and SpaceX are preparing to launch astronauts from U.S. soil for the first time in nearly a decade. The collaboration is designed to give NASA more flexibility when it comes to launching crewed missions.
When the agency’s storied shuttle program came to an end in 2011, it left NASA dependent upon Russian rockets as its sole means of transporting astronauts to and from the space station. But the arrangement, which costs NASA roughly $85 million per seat, was always intended as a temporary solution.
NASA wanted to support a burgeoning commercial market, so it turned to private industry to build its next-generation space taxi. To that end, in 2014, the agency selected two companies — SpaceX and Boeing — to transport future crews. Each company would design and build its spacecraft capable of carrying humans. Six years later, SpaceX is set to become the first commercial company to transport astronauts, as its inaugural crewed flight prepares to take off on May 27.
The mission, known as Demo-2, is a flight test that will be used to certify the Dragon spacecraft for routine astronaut transport to and from the space station. During the mission, astronauts Bob Behnken and Doug Hurley will pilot the craft to the space station, where it will dock itself to the orbital outpost.
Their time on station is still to be determined, but the duo will make the most of their orbital stay. Not only will they evaluate how Dragon performs at different stages of the mission, but they will also assist fellow NASA astronaut Chris Cassidy with routine maintenance and station keeping.
Once Crew Dragon has been cleared to ferry people regularly, it will give NASA the flexibility to carry out missions of many different durations. To date, crews have spent anywhere from a couple of weeks in space, all the way up to a year. Their time on orbit is typically limited by the spacecraft that brought them, but by having multiple vehicles capable of flying to and from the space station, gives agencies around the world greater flexibility in mission planning.
Currently, NASA is in talks to purchase one more seat on a Russian Soyuz that would fly this fall. As it stands now, Chris Cassidy is the sole NASA astronaut on station, joined by two Russian colleagues. However, that leaves the station understaffed. Simply maintaining the orbital outpost is more than one crew member can handle. (A full space station crew is six.)
Behnken and Hurley are scheduled to launch on May 27 and will stay on station for as many as 110 days. That’s because their ride is only certified to stay in space that long. The harsh space environment wears on hardware, and the Crew Dragon’s solar arrays contain sensitive electronics that have a limited space life.
So what happens when Behnken and Hurley come home? At this point, the schedules are a little unclear, but Cassidy could remain on station by himself until the next crew can launch. While preparing for Demo-2, SpaceX is currently finishing construction on the capsule that will carry its first official crew. Four astronauts will fly on Crew Dragon sometime late this year or early next year, providing a fresh batch of astronauts.
In the meantime, NASA wants to make sure it will be able to have access to the space station, so it’s in talks with Roscosmos to buy one more seat. After that deal is made, NASA has a much different idea for the future of its partnership with the Russian space agency. During a series of briefings in advance of Demo-2, NASA administrator Jim Bridenstine expressed how he hoped in the near future that NASA and Roscosmos could set up a trade agreement.
This would mean that U.S. astronauts would still fly on a Russian Soyuz and vice versa. Only instead of money exchanging hands, the two agencies would simply trade seats on each other’s vehicles. The first international partner to fly on a Crew Dragon will be Soichi Noguchi of the Japanese Space Agency (JAXA), who will join NASA astronauts Victor Glover, Mike Hopkins, and Shannon Walker as part of the Crew-1 mission.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
