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Nissan Ariya production stalls at ‘Intelligent Factory’ putting comeback in jeopardy

Credit: Nissan

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Nissan Ariya production has stalled at the company’s “Intelligent Factory” in Japan, as the high-tech manufacturing lines at the facility have been problematic, stalling the automaker’s potential comeback, which is now in jeopardy.

The Nissan Ariya is the company’s first new model in five years, and after being unveiled in 2020, there was an indication that the vehicle would reignite the company’s prowess as a major automaker.

However, a report from Reutersciting people familiar with the matter, said Nissan Ariya production is running behind schedule by at least one-third, which is preventing the vehicle from making its way to customers. Nissan has major plans to ignite its electrification plans, hoping to get 19 new EVs on the market by the decade’s end.

With Tesla already in the commanding lead of the sector, and other competitors like BYD, Rivian, Ford, and others offering competitive options, Nissan is falling further behind.

The Problems

Ariya production relies on highly-automated manufacturing lines, a strategy that Tesla once used and made Elon Musk admit he underestimated the importance of humans.

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Nissan’s “Intelligent Factory” manufacturing system has not been effective and has been “an extremely, extremely high challenge.”

Additionally, the paint line has become one of the biggest issues as problems have persisted with it.

Issues have also persisted outside of the factory itself, and suppliers have faced problems that have affected Ariya production. China-based supplier Wuxi Welnew Micro-Electronic had a fire in January at its factory where it builds components that Nissan uses. Output has been shifted to another facility to recover production volumes.

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Production Volume

Nissan targeted Ariya production to 400 units per day, according to the report, which is more than 100,000 units per year. However, the issues at the factory have fallen short and, over the next two months, production is expected to fall short of the nearly 9,000 cars it expects to build in a 30-day period.

Output forecasts have been adjusted from the 6,900 vehicles it expected to produce this month, the 5,200 it planned to build in April, and the 5,400 it wanted to produce in May.

The Ariya was supposed to hit showrooms in 2021, but those plans were derailed as the COVID-19 pandemic continued to affect the global chip shortage. Nissan pushed these plans back to 2022, but the company is still fighting to get units available.

Test units are present at some dealerships, including one in California, but the unit is not for sale.

The Ariya starts at $43,190, and will compete with all-electric crossovers like the Tesla Model Y, when it comes to market.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Model Y has become the most common vehicle in Norway

The Tesla Model Y passed more than 70,000 registrations recently.

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Credit: Tesla

The Tesla Model Y has become the most common car on Norwegian roads. This is a remarkable achievement for the all-electric crossover, which has also commanded the top spot in Norway’s vehicle sales rankings for several years running.

Model Y Domination

As per vehicle registration figures tracked by the Norwegian Road Traffic Information Council (OFV), there were 68,378 Model Ys with Norwegian license plates at the end of March/beginning of April 2025. In recent weeks, the Model Y passed more than 70,000 registrations, as per a report from Elbil24.

With the Model Y now becoming the most common car in Norway, the Toyota Rav4 now stands in second place, followed by the Nissan Leaf, the Volkswagen Golf, and the Toyota Yaris. The Model Y also topped the country’s vehicle registration rankings for the last three years, and it set a record for selling the most vehicles in a year in 2023, breaking the Volkswagen Beetle’s record that has stood since 1969.

Possibly More Momentum

It is undeniable that the Tesla Model Y has helped Norway push its electric vehicle transition. As of date, electric vehicles now account for 28% of the Norwegian car fleet, a notable portion of which is comprised of the all-electric crossover.

While the Model Y’s achievements in Norway have been impressive, the vehicle could expand its reach into the country even more this year. Tesla, after all, has been aggressively pushing the new Model Y to consumers, with the company offering a zero percent interest promotion for the vehicle. These efforts, as well as the new Model Y’s improved features, should make the vehicle even more compelling to Norwegian car buyers this year.

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Tesla Board Chair slams Wall Street Journal over alleged CEO search report

Denholm’s comments were posted by Tesla on its official account on social media platform X.

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CeBIT Australia, CC BY 2.0 , via Wikimedia Commons

Tesla Board Chair Robyn Denholm has issued a stern correction to The Wall Street Journal after the publication posted a report alleging that the electric vehicle maker’s Board of Directors opened a search for a new CEO to replace Elon Musk.

Denholm’s comments were posted by Tesla on its official account on social media platform X. 

The WSJ’s Allegations

Citing people reportedly familiar with the discussions, the WSJ alleged that Tesla Board members reached out to several executive search firms to work on a formal process for finding Elon Musk’s successor. The publication also alleged that tensions had been mounting at Tesla due to the company’s dropping sales and profits, as well as the time Musk has been spending with DOGE.

The publication also alleged that Elon Musk had met with the Tesla Board about the matter, and that members told the CEO that he needed to spend more time on Tesla. Musk was reportedly instructed to state his intentions publicly as well. The CEO did not push back against the Board, the WSJ claimed. 

Elon Musk did announce that he is stepping back from his day-to-day role at the Department of Government Efficiency during the Tesla Q1 2025 earnings call. Musk’s announcement was embraced by Tesla investors and analysts, many of whom felt that the CEO’s renewed focus on the EV maker could push the company to greater heights. 

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Tesla and Musk’s Response

In response to The Wall Street Journal’s report, Tesla’s official account on X shared a comment from its Board Chair. In her comment, Denham noted that the WSJ‘s report was “absolutely false.” She also highlighted that Tesla had communicated this fact to the publication before the report was published, but the Journal ran the story anyway.

“Earlier today, there was a media report erroneously claiming that the Tesla Board had contacted recruitment firms to initiate a CEO search at the company. This is absolutely false (and this was communicated to the media before the report was published). The CEO of Tesla is Elon Musk and the Board is highly confident in his ability to continue executing on the exciting growth plan ahead,” Denholm stated.

Elon Musk himself commented on the matter, stating that the publication showed an “extremely bad breach of ethics” since the report did not even include the Tesla Board of Directors’ denial of the allegations. “It is an EXTREMELY BAD BREACH OF ETHICS that the WSJ would publish a DELIBERATELY FALSE ARTICLE and fail to include an unequivocal denial beforehand by the Tesla board of directors!” Musk wrote in a post on X.

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Elon Musk

Elon Musk is now a remote DOGE worker: White House Chief of Staff

The Tesla and SpaceX CEO Elon Musk is no longer working from the West Wing.

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Credit: Elon Musk/X

In a conversation with the New York Post, White House Chief of Staff Susie Wiles stated that Tesla and SpaceX CEO Elon Musk is no longer working from the West Wing.

As per the Chief of Staff, Musk is still working for DOGE—as a remote worker, at least.

Remote Musk

In her conversation with the publication, Wiles stated that she still talks with Musk. And while the CEO is now working remotely, his contributions still have the same net effect. 

“Instead of meeting with him in person, I’m talking to him on the phone, but it’s the same net effect,” Wiles stated, adding that “it really doesn’t matter much” that the CEO “hasn’t been here physically.” She also noted that Musk’s team will not be leaving.

“He’s not out of it altogether. He’s just not physically present as much as he was. The people that are doing this work are here doing good things and paying attention to the details. He’ll be stepping back a little, but he’s certainly not abandoning it. And his people are definitely not,” Wiles stated.

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Back to Tesla

Musk has been a frequent presence in the White House during the Trump administration’s first 100 days in office. But during the Q1 2025 Tesla earnings call, Musk stated that he would be spending substantially less time with DOGE and substantially more time with Tesla. Musk did emphasize, however, that DOGE’s work is extremely valuable and critical.

“I think I’ll continue to spend a day or two per week on government matters for as long as the President would like me to do so and as long as it is useful. But starting next month, I’ll be allocating probably more of my time to Tesla and now that the major work of establishing the Department of Government Efficiency is done,” Musk stated.

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