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Polestar announces pricing for 2023 Polestar 2, along with numerous improvements

Credit: Polestar

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Polestar announced pricing for the 2023 Polestar 2, which will start at below $50,000 before any rebates or federal tax incentives. The Swedish automaker also included several new design and efficiency improvements in the 2023 model year, which will make the EV more competitive with other notable cars in the sector thanks to its improved range.

The 2023 Polestar 2 Single Motor configuration will start at just $48,400, or $40,900 when the $7,500 federal tax rebate is included with the vehicle. A competitive price point for the all-electric sedan, Polestar will undercut both of Tesla’s All-Wheel-Drive trim levels of the Model 3, which are priced at $55,990 for the Long Range configuration and $62,990 for the Performance package.

Software improvements rolled out by Polestar have the company anticipating a range increase of the dual-motor configurations of the vehicle by eleven miles. This will bring the EPA-estimated range for the 2023 Polestar 2 to 260 miles per charge. Polestar also included a number of design benefits and new upgrades that intend to improve efficiency and range ratings, with the most notable being the inclusion of a heat pump in the Plus Pack.

The mechanical heat pump is designed to now deliver range improvements in a wider range of temperatures and climates, which can affect EV performance. Cold weather climates are not friendly to all-electric powertrains because it requires more energy to heat the battery cells, which takes away from the driving range. Additionally, climate control features can also decrease efficiency and range. The heat pump helps combat the range loss by using already-heated air in the cabin, among several other mechanical functions that increase overall vehicle efficiency. Tesla was amongst the first EV manufacturers to utilize the heat pump in early builds of the Model Y. The company then translated the proven heat pump system to the Model 3.

Polestar will continue to roll out Over-the-Air updates to upgrade existing Polestar 2 cars equipped with the heat pump at no additional cost to owners.

The Polestar 2 will have optional “packs” that are optional add-ons for owners. The Plus Pack, Pilot Pack, and the Performance Pack both give owners additional features that can improve the ownership experience. The Plus Pack now includes an advanced cabin air filter helping improve air quality within the vehicle. A new air quality sensor and app will also allow drivers to see a breakdown of air circulating outside o the vehicle, including pollen types. The Plus pack adds $4,200 to the vehicle price.

The Pilot Pack is comparable to Tesla’s Autopilot and includes Blind Spot Assist, Cross-Traffic Alerts, Rear Collision Warnings with Mitigation, Adaptive Cruise Control, Pilot Assist, 360° cameras, Automatically dimmed door mirrors, Park Assist, and LED fog lights with cornering functionalities. It costs $3,400 for this package.

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The Performance Pack for the 2023 Polestar 2 will equip 68 additional horsepower and 15 lb-ft of torque to the car through a software upgrade. It is only available on Dual-Motor configurations of the car, but the software will be able to purchase as a separate software upgrade — for both existing and future dual-motor cars, with and without the Performance Pack. Polestar plans to release more information on the add-ons this year.

Deliveries of the 2023 Polestar 2 will begin in September with the Single-Motor configuration priced at $48,400. The 2023 Long Range Dual Motor configuration of the Polestar 2 will start at $51,900, with both vehicles eligible for the $7,500 federal EV credit initiative.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

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Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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Investor's Corner

SpaceX AI investment gamble will make it a big winner, firm says

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Credit: SpaceX

SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.

The firm also upgraded shares to a Buy from Hold and set a $160 price target.

SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.

Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.

There are plenty of ways the company can do this:

Leasing excess compute capacity through contracts

SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.

SpaceX is charging Anthropic massive money for its compute

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High utilization driven by industry-wide scarcity

The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.

Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.

Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.

High incremental margins on the rental business once capacity is online

GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.

Parallel monetization of its own AI software and applications

Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.

These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.

Efficient, large-scale deployment and vertical integration advantages

SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.

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Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.

SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.

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Tesla headlights cause recall of over 20,000 Model 3 and Model Y

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Tesla headlights have caused a recall of over 20,000 of the company’s two most popular vehicles, the Model 3 and Model Y, due to the low-beam bulb exceeding the maximum allowed intensity according to federal standards.

Tesla initiated the recall with the National Highway Traffic Safety Administration (NHTSA) this morning, stating that the low-beam output “exceeds the maximum allowed intensity in the outer upper-right and outer upper-left areas of the 10U and 90U zone, as prescribed in FMVSS No. 108.”

Tesla sourced the impacted headlights from Marelli Automotive Lighting, a Mexico-based company. The recall impacts 2020-2023 Model Y vehicles and 2017-2023 Model 3 vehicles. It is estimated that every VIN in this recall is impacted by the defect.

Typically, Tesla would remedy recalls of this nature through an Over-the-Air software update, which has been a major focus of criticism by the company and its supporters because the NHTSA still refers to it as a “recall,” even though it requires no action by the vehicle owner. The fix is shipped over the internet and downloaded to the car.

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However, there appears to be a potentially different solution for this problem. Tesla has not developed a remedy for this issue, so it could potentially be on the way. The big issue appears to be the fact that these recalled lamps are out of production, and this is an old body style for both vehicles. The headlights and front-end designs are completely different.

Tesla switched to another supplier when the affected headlight design was discontinued. It plans to begin notifying owners of their remedy options by September 15.

Tesla filed a petition protesting the recall to fix the vehicles’ headlight issue, but the NHTSA denied it. Now, Tesla will come up with a solution to fix it.

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