Porsche has announced that it will be dramatically increasing the price of its vehicles, specifically its upcoming EVs.
Price cuts have quickly become a defining feature of the first quarter of this year. Perhaps the best example of this movement has been the Chinese market, where brands have been slashing thousands off the price of new EVs.
However, this also extends to western markets, where Tesla has initiated a downward movement.
Counterintuitively, Porsche now plans to do the exact opposite, increasing prices by 10-15 percent on some upcoming EVs, according to a report from Autocar.
The announcement of the price increase comes from the company’s CTO delivering a message to investors regarding the premium German automaker’s goal of achieving a profit margin of 20% in the coming years. Porsche reported yesterday that it had reached a record 18% profit margin last year, and it now looks to double down on those gains.
“We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” said Lutz Meschke, Porsche’s Chief Finance Officer, in his message to investors. “We set ourselves a very ambitious goal when it comes to group return on sales of 17-19 percent in the mid-term, and that means we have to reach parity between BEV and ICE as soon as possible, otherwise, this forecast wouldn’t work.”
The models primarily affected by the price increase will be upcoming EVs, which will be 10-15 percent more expensive than ICE variants. This includes the Porsche Macan EV, 718 EV, Cayenne EV, and the upcoming unnamed larger electric SUV sibling of the Cayenne. Porsche’s CFO didn’t mention if these price increases will also affect the Porsche Taycan, but if the brand hopes to continue to grow profit margins, it may have no other choice.
Porsche does not believe that demand will be affected by the substantial price increase, thanks in large part to the marketing success the brand has had.
Besides the recent trend of price cuts, Porsche is technically following the long-lasting trend within the auto industry of increasing vehicle prices yearly, even if they plan to do so far more dramatically.
This price hike coincides with a peak in R&D investment from the company, primarily into EV technology and sustainable fuel production, which Porsche has become the champion of.
Strangely, the new price hike comes as the brand hopes to achieve 50 percent EV sales by 2025, which could be particularly difficult if brands like Tesla continue to cut prices and offer compelling vehicles. Furthermore, Porsche is going counter to its traditional rivals, including BMW and Mercedes, who have introduced price cuts in China and have been forced to implement similar (if less aggressive) price adjustments in western markets.
Porsche has likely gained significant confidence following its 2022 earnings report, in which it reported record earnings and continued growth of vehicle sales, up 2.6 percent compared to the previous year.
The reaction from Porsche investors has been mixed. While still elevated from its IPO price late last year, Porsche stock has fallen slightly following the announcements over the past few days. However, as Porsche has not yet instituted its price hikes, it is impossible to predict how the car market or investors will react in the long run, especially as the brand continues to grow in popularity, particularly within the enthusiast market.
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Tesla adds useful Model 3/Y feature home chargers will love
Tesla has made it easier for Model 3 and Y owners to unlock the charging cable with certain adapters, chargers, and home chargers.

Tesla has recently added a small, albeit useful feature for owners who charge their electric vehicles (EVs) at home, and specifically for those who use third-party chargers.
Although Tesla’s first-party home chargers include a physical latch and unlatch button, many third-party chargers do not. As such, in Tesla’s software update 2025.20 that began rolling out this week, the automaker added a subtle shortcut for the Model 3 and Model Y that allows users to stop charging sessions on third-party charging handles and adapters without the unlatch button (via Not a Tesla App).
To unlock the pin that locks the charging cable in place, Tesla Model 3 and Model Y owners will now be able to pull and hold the rear left door handle near the charging port for three seconds, at which it will unlatch. Owners would previously have had to crawl into the trunk to do this from inside the vehicle, and the addition will simply add another option to open the door.
The feature requires owners to have the vehicle be either unlocked or have the key nearby, and is especially of benefit to owners who regularly use home or other chargers with NACS adapters such as the J1772, which often don’t necessarily unlatch even when pressing the cable’s button or don’t include a button at all.
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You can see a short video of the feature at work below, as posted on Thursday by X user Max Bracco.
Unlatching Charging Cable in 2025.20 pic.twitter.com/MBxTodOXOz
— Max Bracco (@max_bracco) June 5, 2025
It’s not clear as of yet whether or not the feature will be added to Tesla’s other vehicles, though it wouldn’t be surprising to see down the road. Tesla writes the following on the Model 3 and Model Y feature in its 2025.20 release notes:
Charging can now be stopped and the charge cable released by pulling and holding the rear left door handle for 3 seconds, provided the vehicle is unlocked or a recognized key is nearby. This is especially useful when the charge cable doesn’t have an unlatch button. You can still release the cable using the vehicle touchscreen or the Tesla app.
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SpaceX to decommission Dragon spacecraft in response to Pres. Trump war of words with Elon Musk
Elon Musk says SpaceX will decommission Dragon as a result of President Trump’s threat to end his subsidies and government contracts.

SpaceX will decommission its Dragon spacecraft in response to the intense war of words that President Trump and CEO Elon Musk have entered on various social media platforms today.
President Trump and Musk, who was once considered a right-hand man to Trump, have entered a vicious war of words on Thursday. The issues stem from Musk’s disagreement with the “Big Beautiful Bill,” which will increase the U.S. federal deficit, the Tesla and SpaceX frontman says.
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The insults and threats have been brutal, as Trump has said he doesn’t know if he’ll respect Musk again, and Musk has even stated that the President would not have won the election in November if it were not for him.
President Trump then said later in the day that:
“The easiest way to save money in our Budget, Billions and Billions of Dollars, is to terminate Elon’s Government Subsidies and Contracts. I was always surprised that Biden didn’t do it!”
Musk’s response was simple: he will decommission the SpaceX capsule responsible for transporting crew and cargo to the International Space Station (ISS): Dragon.
🚨 Elon says Dragon will be decommissioned immediately due to President Trump’s threats to terminate SpaceX’s government contracts https://t.co/XNB0LflZIy
— TESLARATI (@Teslarati) June 5, 2025
Dragon has completed 51 missions, 46 of which have been to the ISS. It is capable of carrying up to 7 passengers to and from Earth’s orbit. It is the only spacecraft that is capable of returning vast amounts of cargo to Earth. It is also the first private spacecraft to take humans to the ISS.
The most notable mission Dragon completed is one of its most recent, as SpaceX brought NASA astronauts Butch Wilmore and Suni Williams back to Earth after being stranded at the ISS by a Boeing Starliner capsule.
SpaceX’s reluctance to participate in federally funded projects may put the government in a strange position. It will look to bring Boeing back in to take a majority of these projects, but there might be some reluctance based on the Starliner mishap with Wilmore and Williams.
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Tesla cites competitive harm in attempt to keep certain crash data private
Tesla wants some data to be kept from the public because competitors could use it for their own benefit.

Tesla is citing competitive harm as it is attempting to keep certain crash data private from the public in relation to a lawsuit against it and the National Highway Traffic Safety Administration (NHTSA) from the Washington Post.
In a federal court filing seen by Reuters, Tesla said it wanted some of the crash information the Post was attempting to obtain to be kept confidential because it could be used by rivals to assess the company’s self-driving tech.
Tesla touts its self-driving suite as one of the most robust on the market, and those who have used it believe it to be one of the best around. However, accidents do happen, and while Tesla still has not reached full autonomy and tells drivers to continue paying attention to be prepared to take over, the company still seems to take a lot of the blame for them.
There are also some things that could be revealed about Tesla’s self-driving strategy if it were to release the data, the company says. The efficacy of each version of its FSD suite could allow competitors to calculate how many crashes occurred on each release.
Attorneys for the Washington Post said that Tesla’s versions of both software and hardware are not kept private from owners themselves, so the information should be made public.
The NHTSA has been investigating accidents involving Tesla’s Full Self-Driving suite since it opened an investigation last October.
The company is used to dealing with attempts to hinder the progress or capabilities of the FSD suite. When used correctly, it can be a widely beneficial suite that helps make driving less stressful, but Tesla has always been more than vocal that it cannot be used as a replacement for human drivers, at least not yet.
Currently, Tesla Full Self-Driving still requires owners to pay attention and be aware of road conditions, as they may have to take over unexpectedly.
Tesla is hoping to launch its Robotaxi platform in Austin next week on Thursday, as it has reportedly landed on June 12 as its launch date.
However, media skepticism regarding the suite’s capabilities has conveniently started to ramp up as the Robotaxi platform launch nears.
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