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Rivian’s full self-driving suite is designed to ignore an inattentive driver’s input
Rivian’s CEO RJ Scaringe has teased Jurassic Park-style self-driving tours with the company’s all-electric R1T pickup truck and R1S SUV several times now, but specific details on the car maker’s autonomy approach have been few and far between. Oliver Jeromin, Rivian’s Associate Director of Self-Driving, recently shed some light on the matter during an interview with TechCrunch.
“We want to embrace the challenge,” Jeromin said in response to a question over Rivian’s goal of bringing Level 3 autonomous driving to its vehicles versus other approaches. “There are mobility companies that are working on Level 4, and they’re looking at it kind of from the top down, coming from 4 or 5 for more fleet applications possibly… We want to get a feature into our customers hands sooner than possibly some of those other systems might be fully vetted,” he said.
Rivian’s electric lineup will enable this type of self-driving capability using a suite of cameras, radar, ultrasonic sensors, high-precision GPS technologies, and two cleverly-placed LiDAR. Such features are similar to those found in Tesla’s cars for the same purpose; however, where the two companies differ at the moment is notable. Rivian’s system is being developed to have a two-part monitoring system determining its full self-driving suite’s behavior based on driver input rather than a single requirement for hands to be on the steering wheel.
“We’re building a driver-monitoring system so it’s not just one sensor like a torque input sensor – like if a driver actually wants to disengage the longitudinal and lateral controller,” Jeromin explained. “There going to be a driver-monitoring camera, and there’s also going to be hands-on wheel sensors.”
In other words, Rivian’s full self-driving system will ignore driver input unless it is determined to be intentional. A Level 3 self-driving system can handle most aspects of driving, so if a driver wants their vehicle to behave differently than its programming is carrying out, the car will use the camera and sensors in the cabin to determine whether to proceed. If, say, the wheel is bumped from the driver shifting around in their seat for some reason, the safety procedures will know it was an accident.
“It’s really trying to determine the driver’s intention because if…you inadvertently give the steering input to the steering controller…the driver monitoring camera will see that you’re not looking at the road, and you also don’t have both hands on the wheel,” Jeromin clarified. “So, we’ll have to ignore that input from the human to understand that they’re not intending to change lanes. They’re actually just doing something else while the vehicle is in control.”
Tesla has also installed cameras to monitor activity in vehicle cabins, but the purpose isn’t exactly to monitor the driver’s intentions. Rather, Tesla Network passengers will be recorded to ensure any damages caused can be remedied. “It’s there for when we start competing with Uber/Lyft & people allow their car to earn money for them as part of the Tesla shared autonomy fleet. In case someone messes up your car, you can check the video,” CEO Elon Musk replied on Twitter to a Tesla owner’s inquiry about the tiny camera inside the rear view mirror. “Also, it can be used to supplement cameras on outside of vehicle, as it can see through 2nd side windows & rear window…Only external cameras are being used right now, so internal is not enabled. When it is enabled, we’ll add a setting to disable internal camera.”
As Rivian continues to develop its manufacturing process to bring the R1S and R1T to market, it will be interesting to also see what differences and similarities the car maker will have with other companies working on full self-driving vehicle software. Tesla has billions of miles in Autopilot-driven customer data to use for training of its self-driving program, so perhaps Rivian will eventually share its plan to close the gap.
Watch TechCrunch’s full interview with Rivian’s staff below:
Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.
Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.
In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.
Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.
Tesla begins validating Robotaxi in a new area, hinting at expansion
Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.
These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.
It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.
So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.
Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.
For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.
Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.
However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.
For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:
Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th.
“Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to… pic.twitter.com/FTo5eFQJRZ
— Sawyer Merritt (@SawyerMerritt) October 14, 2025
“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.
On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.
However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.
Some of those who saw the ad are questioning the strategy:
Definitely a sign of desperation for $TSLA. They wouldn’t need to beg for votes if the BOD just did their job and held Elon accountable for his actions in the past. His blatant disregard for Tesla’s brand and the actions he takes in the public eye are exactly why I voted NO.
— squawksquare (@squawksquare) October 14, 2025
Doesn’t this taste wrong to anyone else?
No ads for the business? Only for the CEOs pay package?
— Schrodinger’s Wealth (@BosCybertruck) October 14, 2025
Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.
Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:
TESLA ROBOTAXI SPOTTED VALIDATING IN GILBERT, AZ! :0 pic.twitter.com/kqtQEBwl8Y
— Greggertruck (@greggertruck) October 11, 2025
Another unit was spotted in Tempe, Arizona:
Spotted this one and another one behind it in Tempe, AZ. I also saw a pair driving from Mesa to Tempe. Looks like they’re validating the entire east valley. I haven’t seen any in the west valley yet. pic.twitter.com/gFWTHhmBLT
— TechCat (@elviswjr) October 12, 2025
These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.
However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.
The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.
Tesla Robotaxi heads to a new major Texas city for the first time
Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.
In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.
Tesla eyes two new states for Robotaxi
Tesla launched an ad for Elon Musk’s pay package on Paramount+
Tesla Robotaxi testing in Arizona is ramping up quickly
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