Rivian trademarks R1X, hinting toward potential flagship performance model

(Credit: Rivian Stories/Rivian Automotive)

Rivian has trademarked the R1X, which could be a potential hint toward a new, revitalized performance model of its flagship R1 lineup.

At its unveiling event for the R2 platform last week, Rivian stunned viewers and fans by launching both the R3 and R3X vehicles. The R3 is a smaller vehicle that the automaker notes is “tidy on dimensions” but packs a punch in terms of performance and off-road capabilities while also offering passenger comfort and storage.

The R3X, however, is the performance variant of the R3, and will offer “even more dynamic abilities both on and off-road,” the company wrote about the vehicle.

It appears Rivian may be gearing up to add an X to its R1 lineup with a new trademark filing, first noticed by the Rivian Owners Forum.

While the trademark does not specify which vehicle it will potentially apply to, there is the possibility that Rivian could be planning for a performance configuration of both the R1T pickup and the R1S SUV.

The vehicle would immediately rival the “Plaid” powertrain that the Tesla Model X offers while also being fit for some incredible off-road and adventurous capabilities.

It seems more ideal to believe that Rivian will stick with applying only one of its vehicles with the R1X offering. As the automaker is still working through the early stages of EV scaling and working toward profitability, keeping a more refined and smaller product lineup would be ideal. Complexity is rarely a good idea when it comes to making money and working toward the company being profitable.

However, it is still important to bring forward competitive and exciting product offerings for customers to purchase potentially.

The full filing is available here.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey Klender: Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his time at TESLARATI, Joey has broken several big stories, including the first images of the Tesla Model S Plaid, the imminent release of the 4680 Model Y through EPA certification, and several expansions to the Lucid AMP-1 factory in Arizona, to name a few. His stories have been featured in several publications, including Yahoo! Finance, Fox News, CNET, and Seeking Alpha. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on Twitter @KlenderJoey.
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