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Rivian’s RJ Scaringe talks on-site farming plans for employees, battery storage solutions
Rivian CEO RJ Scaringe recently shared insights about the company’s psychology in a livestreamed conversation with professional rock climber Alex Honnold and Rich Roll, a long-time wellness advocate and endurance athlete. As Rivian develops the manufacturing capabilities necessary to build its all-electric R1T pickup truck and R1S SUV at market scale, serious consideration is going into how to harness their team’s energy into an industrial system that works for everyone involved.
“So, industrial systems you have very often are very much class-based system – the white collar workforce, the blue collar workforce – there’s a whole host of things that lead those two sides to often having friction. We see how unions have come in to sort of help try to make those two work a little bit better together. But, a big part of what we’re doing right now is actually mapping out and thinking about the psychology of our company and the psychology of this facility,” Scaringe detailed during the event.
One of the unique things Rivian has inherited during its growth into a full-fledged auto manufacturer is the work force from the 2.6 million square foot plant the company purchased from Mitsubishi. Scaringe described the human story of the facility as “remarkable”, citing how many of the people currently there were part of the original launch team that later had to shut the facility down.
“So, 1989-1990, there are people that are 21-22 years old, they launched the facility….25-30 years go by, they’re part of the team running it, building it, now have to shut this facility down,” Scaringe described. “When we bought the facility, we not only just got the hardware, the acreages of land…[Now] we’ve got a team of people that’s passionate about restarting the facility.”
The company hopes the motivation to restart the plant under a Rivian badge will carry over into a win-win for all involved.
“It’s really remarkable. I mean, I think we’ve got a gift to work with in terms of that level of energy and that passion to bring it back to life,” the CEO said. “As we think about how do we take this gift that we’ve been given in terms of a workforce that’s so motivated, and how do we challenge a lot of the conventions that have been built up in terms of industrial systems…we’re doing a lot of things in the facility to really take that energy and supercharge it, really harvest it.”
One of the ideas Rivian is working to benefit on-site employees utilizes the resources inherited from the plant itself. The acreage surrounding the actual facility isn’t entirely needed for production purposes, so the car maker is planning to partner with local universities for food production from ground to plate.
“We have 508 acres at the plant, a very small percent of which actually has the plant occupying it – most of it’s just grass. We’re gonna be turning a lot of that into an area to grow food. And we’re gonna run that in partnership with some of the local universities through their agriculture programs to grow food locally on our site…and then that food’s gonna be served in our facility with students that are learning from top chefs we’re bringing in to run the food services in our facility, and we’re gonna provide incredible food to our plant team regardless of what part of the plant you work in,” Scaringe revealed.
“[That way]…there’s true equity. Every employee is part of this mission of bringing this facility back up. And that positive energy that we’re establishing at the plant, we want it to be a benchmark for how industrial systems are run – the collaboration, the communication between groups, between our other facilities.”
The conversation with Rich Roll and Alex Honnold primarily involved another part of the company’s psychology – helping to accelerate widespread adoption of renewable energy. Rivian has partnered with the Honnold Foundation to use the electric truck maker’s “second-life” auto batteries for a micro-grid solar system in Adjuntas, Puerto Rico. Through this project and others in the future, older battery cells that are no longer efficient for electric vehicles are repurposed into stationary energy storage units.
Adjuntas was selected as their first project site due to the town’s need for energy assistance after struggling in the wake of Hurricane Maria in 2017. The Honnold Foundation and Rivian will be using 135 kWh battery packs from R1T and R1S development vehicles for that particular grid project; however, cells going into Rivian’s production vehicles have been purposefully designed to have a “second life” in energy storage. The move towards energy projects marks a huge step for Rivian, signaling its expansion beyond the manufacture of all-electric luxury adventure vehicles.
Rivian’s first vehicle deliveries to customers are still planned for the end of 2020. Scaringe said during the event that around 800 members of their preorder community, i.e., reservation holders, were in attendance at the event with Roll and Honnold, so a further manufacturing update was provided with that in mind.
“There’s a lot of stuff happening [at the plant]. We’re moving equipment, we’re putting new equipment in. We’ve got amazingly talented people working day and night to bring that facility up and start delivering cars as quickly as possible,” he promised.
Watch RJ Scaringe, Alex Honnold, and Rich Roll discuss the Honnold Foundation and Rivian’s facility details in the video below:
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
NHTSA just escalated its Tesla Cybercab investigation in a big way
