News
No Rush for Tesla Motors’ Hybrid Franchise Model
For auto dealerships and associations, the old guard (evil? that’s up to you) seeks to prevent a new business model and technology from incurring on their turf, also known as a monopoly. It’s a survival trip and they support it by pouring money into political coffers and has been somewhat effective.
“And that, I think, was the handle—that sense of inevitable victory over the forces of Old and Evil. Not in any mean or military sense; we didn’t need that. Our energy would simply prevail.” –HST, “Fear and Loathing in Las Vegas”
When you read about the massive corruption in our political system, witness the recent bill in Michigan to ban Tesla Motors, certain past wisdom floats to the surface and is as relevant today as it was back in the early 1970s. Some thing don’t change.

A survey done in Ohio last winter during “debate” on whether to ban Tesla Motors from Ohio. (Source: EV Parade)
For auto dealerships and associations, the old guard (evil? that’s up to you) seeks to prevent a new business model and technology from incurring on their turf, also known as a monopoly. It’s a survival trip and they support it by pouring money into political coffers and has been somewhat effective.
According to Tesla Motors, “Senator Joe Hune added new language in an attempt to lock Tesla out of the State. Unsurprisingly, Senator Hune counts the Michigan Automobile Dealers Association as one of his top financial contributors, and his wife’s firm lobbies for the dealers.“
So where do you go if you’re Elon Musk and Tesla Motors and want to sell cars via this system called capitalism. Tesla Motors apparatus doesn’t have money to plow into state legislature to “persuade,” plus this man’s energy and vision is 180 degrees in the other direction.
Last week at a car industry event, Autoline.com caught up with Musk and ask him about the franchise system. Musk said, “We (Tesla Motors) may need a hybrid system, with a combination of our own stores and some dealer franchises.” Smart man, extending an olive branch to an industry that is very afraid of electric cars and their limited service needs, while feeding the online kerfuffle created by Michigan’s Joe Hune.
However, Musk has technology on his side and electric car technology has “walked through door globally” and the company’s leverage grows each day. In a survey of 8,000 electric vehicle owners, released last summer by PlugInsights Research, 1.9 percent of respondent say that they would not return to an internal combustion engine after their electric car lease or they sell their electric vehicle.
I believe Elon is slow playing his hand. The undercurrent is strong and, at some point, dealer associations and legislators will want a marriage.
The future answer for all automakers could be a direct-to-consumer model just for electric cars, as the currently stalled New Jersey bill, A3216 promotes. This bill “would permit certain zero emission vehicle manufacturers to directly sell motor vehicles to consumers and requires them to operate service facilities.”
Make sense for traditional automakers due to higher manufacturing costs for plug-in electric cars and dealerships would get a small piece of the electric sales and even have kiosks or galleries in their dealerships featuring advanced vehicles? This story sounds familiar…
However, the “forces of Old,” would have to wake up from their afternoon nap to see that opportunity and Tesla Motors leverage could weaken with small China sales. However, China may be Elon Musk’s hedge against the “forces of old” and “inevitable victory” may be a possibility.
Elon Musk
SpaceX targets 150Mbps per user for upgraded Starlink Direct-to-Cell
If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.
SpaceX is targeting peak download speeds of 150Mbps per user for its next-generation Direct-to-Cell Starlink service. The update was shared by SpaceX Spectrum & Regulatory Affairs Lead Udrivolf Pica during the International Telecommunication Union’s Space Connect conference.
“We are aiming at peak speeds of 150Mbps per user,” Pica said during the conference. “So something incredible if you think about the link budgets from space to the mobile phone.”
If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.
Today, SpaceX’s cellular Starlink service, offered in partnership with T-Mobile under the T-Satellite brand, provides speeds of roughly 4Mbps per user. The service is designed primarily for texts, low-resolution video calls, and select apps in locations that traditionally have no cellular service.
By comparison, Ookla data shows median 5G download speeds of approximately 309Mbps for T-Mobile and 172Mbps for AT&T in the United States, as noted in a PCMag report. While 150Mbps would still trail the fastest terrestrial 5G networks, it would place satellite-to-phone broadband much closer to conventional carrier performance, even in remote areas.
Pica indicated that the upgraded system would support “video, voice, and data services, clearly,” moving beyond emergency connectivity and basic messaging use cases.
To reach that target, SpaceX plans to upgrade its existing Starlink Direct-to-Cell satellites and add significant new capacity. The company recently acquired access to radio spectrum from EchoStar, which Pica described as key to expanding throughput.
“More spectrum means a bigger pipeline, and this means that we can expand what we can do with partners. We can expand the quality of service. And again, we can do cellular broadband basically, cellular broadband use cases, like AI or daily connectivity needs,” he stated.
SpaceX has also requested regulatory approval to deploy 15,000 additional Direct-to-Cell satellites, beyond the roughly 650 currently supporting the system. The upgraded architecture is expected to begin rolling out in late 2027.
News
Tesla seeks approval to test FSD Supervised in new Swedish city
Tesla has applied to conduct local Full Self-Driving (Supervised) testing in the city of Jönköping, Sweden.
Tesla has applied to conduct local Full Self-Driving (Supervised) testing in the city of Jönköping, Sweden.
As per local outlet Jönköpings-Posten, Tesla has contacted the municipality with a request to begin FSD (Supervised) tests in the city. The company has already received approval to test its Full Self-Driving (Supervised) software in several Swedish municipalities, as well as on the national road network.
Sofia Bennerstål, Tesla’s Head of Public Policy for Northern Europe, confirmed that an application has been submitted for FSD’s potential tests in Jönköping.
“I can confirm that we have submitted an application, but I cannot say much more about it,” Bennerstål told the news outlet. She also stated that Tesla is “satisfied with the tests” in the region so far.
The planned tests in Jönköping would involve a limited number of Tesla-owned vehicles. Trained Tesla safety drivers would remain behind the wheel and be prepared to intervene if necessary.
Tesla previously began testing in Nacka municipality after receiving local approval. At the time, the company stated that cooperation between authorities, municipalities, and industry enables technological progress and helps integrate future transport systems into real-world traffic conditions, as noted in an Allt Om Elbil report.
If approved, Jönköping would become the latest Swedish municipality to allow local Full Self-Driving (Supervised) testing.
Tesla’s Swedish testing program is part of the company’s efforts to validate its supervised autonomous driving software in everyday traffic environments. Municipal approvals allow Tesla to gather data in urban settings that include roundabouts, complex intersections, and mixed traffic conditions.
Sweden has become an increasingly active testing ground for Tesla’s driver-assistance software in Europe, with regulatory coordination between local authorities and national agencies enabling structured pilot programs.
Elon Musk
Microsoft partners with Starlink to expand rural internet access worldwide
The update was shared ahead of Mobile World Congress.
Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.
The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.
In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.
“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.
The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.
Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.
Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.
Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure.
Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.
