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SpaceX gears up for busy year of Falcon Heavy launches
SpaceX is targeting no earlier than January 12th for the fifth launch of Falcon Heavy, the largest and most powerful commercial rocket in the world.
As was the case for the rocket’s third and fourth launches, the main customer behind its fifth launch is the US military. Deemed USSF-67, the mission is also expected to be very similar to Falcon Heavy’s most recent launch, USSF-44. That mission saw the massive SpaceX rocket complete its first direct launch to a geosynchronous orbit ~36,000 kilometers (~22,250 mi) above Earth’s surface, where it deployed a pair of spacecraft carrying several rideshare payloads and satellites. Save for the possibility that the US Space Force included secret payloads on USSF-44, the mission appeared to be more of a rocket test and loose collection of experiments than a major military launch.
USSF-67 will likely be similar. According to the US Space Systems Command (SSC), USSF-67 – like USSF-44 – will carry an Aerojet Rocketdyne Long Duration Propulsive EELV (LPDE) spacecraft as a main payload. Aboard LPDE-3A, which is essentially a satellite without a payload, various stakeholders will install an unknown number of experiments, instruments, and smaller satellites that can be activated or deployed once in orbit. The SSC says [PDF] that “LDPE provides critical data to inform future Space Force programs” and that “the unique experiments and prototype payloads hosted on LDPE-3A [will] advance warfighting capabilities in the areas of on-orbit threat assessment, space hazard detection, and space domain awareness.”
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
The mission will be Falcon Heavy’s second launch since June 2019 and is scheduled to lift off 72 days after the rocket’s USSF-44 launch, which finally ended its unplanned 1225-day hiatus. The schedule is reminiscent of 2019, when SpaceX launched its second and third Falcon Heavy rockets 75 days apart. The second of those two missions (STP-2) was primarily a test flight for the US Air Force (now the Space Force) meant to both push Falcon Heavy to its limits with a complex trajectory and demonstrate Falcon booster reusability. To accomplish the latter goal, STP-2 reused two of the three Falcon Heavy boosters that supported the rocket’s Arabsat 6A communications satellite launch two months prior. USSF-67 will also reuse both of USSF-44’s Falcon Heavy side boosters.
STP-2 was ultimately a near-flawless success, but endless payload delays left Falcon Heavy with nothing to launch for more than three years. Following its return to flight in late 2022, Falcon Heavy may finally be able to properly stretch its wings in 2023. Of course, this isn’t the first time that’s appeared to be the case. In February 2021, there were many signs that SpaceX was preparing to launch Falcon Heavy in mid-2021. And in late 2021, there were strong signs that SpaceX customers were on track for up to five Falcon Heavy launches in 2022.
Now, for the second time, there are five Falcon Heavy rockets tentatively scheduled to launch this year (2023). But the situation is not identical. Numerous long-delayed payloads like the first ViaSat-3 and Jupiter-3 satellites and the US military’s mysterious USSF-67 and USSF-52 spacecraft are finally on the cusp of crossing their respective finish lines. NASA’s Psyche asteroid explorer spacecraft has also survived a continuation review after running into major software issues that precluded a 2022 launch attempt. And Falcon Heavy finally launched USSF-44 – a chronically delayed mission – in November 2022.
Additionally, four of those five Falcon Heavy launches are tentatively scheduled in the first half of 2023, leaving plenty of margin for major delays in the second half of the year. But until ViaSat-3, Jupiter-3, and USSF-52 actually arrive in Florida and until NASA explicitly confirms that Psyche’s technical issues are resolved, any launch targets should be treated with extreme skepticism.
USSF-67 is thankfully much less uncertain. Like Arabsat 6A and STP-2, USSF-67 will reuse both of the Falcon Heavy side boosters recovered after USSF-44. Mirroring USSF-44, SpaceX will also intentionally expend Falcon Heavy’s new center booster to launch USSF-67 directly to geosynchronous orbit. Most importantly, LPDE-3A – the only confirmed USSF-67 payload – arrived in Florida in November 2022. USSF-67 prelaunch operations are currently running a day or two behind schedule relative to USSF-44, but all evidence indicates that the mission is on track to launch sometime in January 2023.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
