News
SpaceX Mars rocket test site receives first huge rocket propellant storage tank
SpaceX has delivered one of the first undeniably rocketry-related pieces of hardware to its prospective Boca Chica test and launch facility in South Texas, this time in the form of a massive 100,000-gallon liquid oxygen tank now stationed adjacent to the company’s ~600 kW Tesla solar and battery array.
In a statement provided to local paper Valley Morning Star, SpaceX spokesperson Sean Pitt filled in a few of the details and confirmed that the LOX tank had been delivered to Boca Chica as part of an ongoing effort to ready the site for initial testing – and eventually launches – of an unspecified “vehicle”
“Delivery of a new liquid oxygen tank, which will be used to support propellant-loading operations during launch and vehicle tests, represents the latest major piece of launch hardware to arrive at the [South Texas] site for installation.” – SpaceX
The official SpaceX statement may not have explicitly stated that the aforementioned “vehicle” was something other than Falcon 9 or Heavy, but it can be all but guaranteed that the testing and launching described refers to the company’s next-generation Mars rocket, a completely reusable architecture known as BFR.
An immense liquid oxygen (LOX) tank just arrived at @SpaceX's prospective Boca Chica, TX facility, likely to be dedicated to BFR & BFS testing. @NASASpaceflight forum user "Nomadd" caught some of the first detailed photos, as well as the tank's arrival at SpaceX land on July 11. pic.twitter.com/hr7SeA6BGw
— Eric Ralph (@13ericralph31) July 12, 2018
A slow burn in South Texas
Over the past 6-9 months, SpaceX CEO Elon Musk and President/COO Gwynne Shotwell have repeatedly spoken on the subject of SpaceX’s South Texas ambitions, lending unambiguous credence to the idea that the Boca Chica rocket facility will be almost exclusively dedicated to testing BFR’s first flightworthy spaceship prototypes, beginning with a series of familiar suborbital “hops”.
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- Artist David Romax’s jaw-dropping rendition of a BFR burning to Mars orbit. The craft’s various curves and hull complexities will likely rely on cutting-edge composite joining tech to function. (Gravitation Innovation)
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- SpaceX may well already be fabricating propellant tanks and structural components for the first Mars spaceship prototype in a giant tent at Port of San Pedro. July 1st. (Pauline Acalin)
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- An overview of SpaceX’s Port of LA tent, April 2018. While not confirmed, SpaceX seems to intend to begin early BFR prototype construction at the temporary facility. (Pauline Acalin)
In the early days of SpaceX’s Falcon 9 reusability program, the company completed several different phases of short flights (“hops”, hence the Grasshopper label) of a development version of a Falcon 9 booster, ranging from purely vertical jaunts just above the pad to 1000+ meter cross-range maneuvers, tests that ultimately culminated in SpaceX’s extraordinarily reliable Falcon 9 and Heavy booster recovery capabilities. Something similar – albeit somewhat more ambitious – is planned for BFR, starting with a prototype of the upper stage (spaceship). Musk described these plans in more detail in an October 2017 Reddit AMA:
Will we see BFS hops or smaller test vehicles similar to Grasshopper/F9R-Dev?
A (Elon): A lot. Will be starting with a full-scale Ship doing short hops of a few hundred kilometers altitude and lateral distance. Those are fairly easy on the vehicle, as no heat shield is needed, we can have a large amount of reserve propellant and don’t need the high area ratio, deep space Raptor engines.
Speaking a bit less than five months later after the stunningly successful debut of Falcon Heavy, Musk expanded further on the BFR test program, reiterating that spaceship hop testing would “most likely … happen at our Brownsville [South Texas] location,” perhaps as early as 2019.
“We’ll do flights of increasing complexity. We really want to test the heat shield material… like fly out, turn around, accelerate back real hard, and come in hot to test the heat shield.”
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- Blue Origin’s New Glenn LOX and liquid methane (LNG) propellant tanks, looking suspiciously identical to the SpaceX tank that just arrived in Boca Chica. It’s likely that both companies are using the same contractor. (Blue Origin)
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- Captured by NASASpaceflight user nomadd before it arrived in Boca Chica, the storage tank is clearly vacuum-insulated. (NASASpaceflight /u/nomadd)
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- An immense liquid oxygen (LOX) tank arriving at SpaceX’s prospective Boca Chica BFR testing facility, July 11th. (NASASpaceflight.com /u/Nomadd)
Musk also noted that he expected the first full-up orbital launch with both the Booster (BFB) and Spaceship (BFS) could happen as soon as 2021 or 2022. Shotwell, on the other hand, stated in early 2018 and again more recently that she believed BFR could begin its first orbital test missions as early as 2020, an extraordinarily rare moment where the typically pragmatic executive appeared to be more confident than Musk, often lambasted for his reliably over-optimistic timelines. About a month later, Musk’s comments were much more closely aligned with Shotwell’s BFR timeline estimates, and he enthusiastically said that that spaceship hop tests would likely begin within the first half of 2019.
The unambiguous arrival of a rocket propellant storage tank – confirmed officially by SpaceX – strongly suggests that activity is about to seriously pick up speed in Boca Chica for the first time in a year and a half, paving the way for full-scale hop tests of the first Mars spaceship prototype perhaps less than a year from today. Stay tuned…
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
