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SpaceX Crew Dragon, four astronauts set for brief flight around the space station
To set the stage for another Dragon launch just a few weeks from now, NASA astronauts are preparing to board a SpaceX Crew Dragon for a brief flight around the International Space Station (ISS).
Orbiting roughly 400 km (250 mi) above the Earth’s surface, the ISS and its crew of seven international astronauts have just two docking ports available to manage a growing influx of SpaceX Crew and Cargo Dragon 2 spacecraft, as well as Boeing’s chronically delayed Starliner. While Starliner hasn’t flown since a near-catastrophic orbital debut in December 2019 and isn’t likely to reattempt that uncrewed flight test until the second half of 2021, SpaceX is in the exact opposite position as it prepares to sustain an unprecedented Dragon launch cadence.
One challenge of that cadence ramp – space station port logistics and availability – is now becoming clear as SpaceX nears its next Crew Dragon NASA astronaut launch.
All launched on SpaceX Cargo Dragons, including a third destroyed during Falcon 9’s CRS-7 launch failure, the International Space Station has just two perpendicular International Docking Adapter (IDA) ports – one facing space and the other facing Earth. Regardless of CRS-7’s lost port, that IDA duo was always NASA’s plan.
The ISS requires the use of a huge, robotic arm (Canadarm2) to unload unpressurized cargo from spacecraft and that arm doesn’t have the mobility to access vehicles docked to the Earth-facing IDA port, meaning that cargo spacecraft with IDA ports can really only dock on the space-facing port. Cargo Dragon 2’s use of IDA docking and the Cygnus spacecraft’s use of berthing thankfully mean that neither NASA Commercial Resupply Services 2 (CRS2) vehicle is at risk of a traffic jam.
Sierra Nevada Corporation (SNC) is set to debut the cargo variant of its Dream Chaser spaceplane as early as 2022 for annual launches and will need to share that same lone IDA port with Cargo Dragon for its (approximately) annual resupply missions. More importantly, though, Crew Dragon and Boeing’s Starliner both require the use of one of those two IDA ports to deliver astronauts to and from the ISS. Both spacecraft are also expected to leave with the same crew that launched on them, meaning that both will spend a fully six or so months in orbit on each crew rotation mission.
In general, NASA also plans to overlap all Commercial Crew Program (CCP) astronaut launches, meaning that Crew Dragon will wait for Starliner to arrive (and vice versa) before departing the ISS with its four-astronaut crew. Those use-cases and safety requirements combine to create strict, complex scheduling challenges that mean a Cargo Dragon or Dream Chaser can never be docked to the ISS during a crew handover, while also adding significant constraints to any planned private astronaut (tourist) missions to the station – of which SpaceX already has at least one.
In the meantime, though Boeing’s Starliner is now at least 18 months behind SpaceX’s Crew Dragon on the path to launching NASA astronauts to and from the ISS, SpaceX is picking up the slack to the extent that station ‘traffic’ conditions are practically unaffected. Whereas NASA’s nominal plan was to alternate between its two redundant Commercial Crew providers before Boeing ran into huge delays, SpaceX is on track to launch Crew Dragon’s Crew-2 astronaut ferry mission as early as April 22nd.
The flight-proven Demo-2 Dragon will then rendezvous with the ISS while Crew-1’s Dragon and four astronauts are still aboard the station. Crew-1 and Crew-2 will spend about a week together before the former group boards their Dragon and heads for home. As few as six or so weeks later, SpaceX could launch its second Cargo Dragon 2 resupply mission, known as CRS-22. – This morning’s “port relocation,” which will see the Crew-1 Dragon will ‘relocate’ from the station’s Earth-facing IDA to its space-facing port, is thus necessary to free up that port for Cargo Dragon’s arrival when Crew-1 departs.
Barring major delays, SpaceX is currently on track to complete another two Crew and Cargo Dragon launches in 2-3 months, marking four Dragon missions in seven months if all goes to plan. Another three Dragon missions are firmly scheduled in 2021, potentially making for seven Dragon launches in 11-12 months if schedules hold. SpaceX’s current record – technically achieved twice in 2018 and 2019 – is five orbital Dragon missions in 12 months.
Tune in below around 6am EDT (UTC-4) to catch Crew Dragon C207’s brief 46-minute jaunt around the International Space Station (ISS) – a first for an American crewed spacecraft of any kind.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
