News
SpaceX and Boeing's crewed capsule race heats up with Starliner's Friday test flight
The first week of December kicked off a flurry of productivity for NASA Commercial Crew Program partners SpaceX and Boeing. Ahead of crewed astronaut flight in 2020, both partners are working toward the completion of integral test flights of the two crew capsules that will carry astronauts to orbit from American soil for the first time since 2011.
While SpaceX nailed down a firm targeted launch date for the upcoming in-flight abort (IFA) test of its Crew Dragon capsule, Boeing and launch provider United Launch Alliance (ULA) worked to complete what is known as an Integrated Day of Launch Test (IDOLT) – a standard procedure ahead of human-rated spaceflight.
This type of rehearsal was routinely completed during the space shuttle era – then referred to as Terminal Countdown Demonstration Tests. The IDOLT was a final major step ahead of the orbital flight test (OFT) of the Atlas V and Boeing Starliner capsule. The upcoming flight test will closely reflect procedures completed by SpaceX with the Falcon 9 and Crew Dragon capsule during its version of the orbital flight test referred to as Demonstration Mission – 1 which previously occurred in March of 2019.
Earlier in the week, ULA rolled out its mighty Atlas V rocket topped off with the Starliner crew capsule from the Vertical Integration Facility to the Space Launch Complex – 41 launchpad at Cape Canaveral Air Force Station. Once at the launchpad, the Crew Access Arm featuring a “white room” at the end that secures to the Starliner capsule to allow astronaut entrance was swung to the capsule for the very first time.
On Wednesday, December 4th, ULA and Boeing teams prepared to support the IDOLT, while SpaceX teams worked nearby at Space Launch Complex – 40 to support the CRS-19 resupply mission to the International Space Station. The simultaneous preparations resulted in the unique opportunity to view both rockets slated to support crewed astronaut flights in 2020 on launchpads and essentially prepared for flight.
While SpaceX ultimately successfully launched and landed a brand new Falcon 9 booster during the CRS-19 mission on Thursday, December 5th, a scrubbed attempt meant a one-day delay of launch which in turn resulted in a one-day delay for Boeing and ULA’s IDOLT and wet dress rehearsal (WDR).
The scrubbed launch essentially tied up range operations of the 45th Space Wing so that the area around the active launch pads – air, sea, and land – could not be secured for both events to take place on the same day. As the CRS-19 launch was an active operation for both SpaceX and NASA, it took precedence over ULA and Boeing’s rehearsal. Instead, Thursday was used to complete other necessary vehicle testing by Boeing and ULA.
Friday’s IDOLT ahead of Starliner’s flight debut for the OFT was a coordinated effort by NASA, Boeing, and ULA teams in multiple locations around the country.
The teams went through actual fueling procedures the Atlas V rocket and Centaur upper stage. Atlas V was filled with a type of rocket-grade kerosene propellant, RP-1, on Wednesday ahead of the IDOLT. The Centaur upper stage fully filled with cryogenic propellants – liquid oxygen (LOx) and liquid hydrogen.
Once fueling had completed Boeing’s “Blue Team” entered the pad to begin their synchronized rehearsal portion of the launch day sequence to prepare and secure the Starliner capsule and astronauts flying aboard.
Once the Blue Team completed all tasks and were evacuated from the pad, flight controllers from NASA’s Johnson Space Center in Houston, TX gave the “GO” command and proceeded with terminal count until reaching T minus-0 at which point the test concluded. The cryogenic propellants were drained and the vehicle was safed to be safely returned to the Vertical Integration Facility where final steps will be taken to prepare for launch.
The next time the teams will all work together in such coordinated fashion this will be on the day of launch. In mid-2020 the teams are expected to work together once again to support the Crewed Flight Test (CFT) which will send NASA astronauts Col. Mike Fincke, Nicole Mann, and Christopher Ferguson.
Until then, however, they will have to settle for the uncrewed test flight. According to ULA president and chief executive officer, Tory Bruno, post-WDR data evaluation and joint flight readiness review conducted by all teams involved are proceeding smoothly. Should all go to plan, the Atlas V and Boeing Starliner OFT will launch at 6:36 am EST on Friday, December 20th.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
