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SpaceX’s Elon Musk set for Starlink launch, Tesla earnings double-header
SpaceX has delayed its latest Starlink launch once more after high winds forced the company to recycle an attempt originally planned for January 27th, setting up SpaceX’s Elon Musk for a Starlink launch and Tesla earnings report on the same day.
Flight-proven Falcon 9 booster B1051 is currently vertical at Cape Canaveral Air Force Station (CCAFS) Launch Complex 40 (LC-40) and has been for more than a week. Perched atop an expendable upper stage attached to the top of the booster, SpaceX’s third batch of 60 upgraded Starlink v1.0 satellites are loaded inside the rocket’s airtight payload fairing, patiently awaiting a launch that’s now been delayed a full 9 days by winter weather both in Cape Canaveral and off the Florida coast.
Most recently, bad sea conditions in the Atlantic Ocean forced SpaceX to delay Starlink V1 L3 an extra 24 hours from a January 28th backup window and the batch of communications satellites are now scheduled to launch no earlier than (NET) 9:09 am EST (14:09 UTC), January 29th. Set to unequivocally reaffirm SpaceX’s position as the owner of the world’s largest private satellite constellation, the mission – should it be a success – will mean that the company has launched its 240th flat-packed Starlink satellite. Additionally, Starlink L3 should feature a number of exciting Falcon 9 recovery events, potentially setting up more than 75% of the rocket’s value for reuse.
Earlier this morning, Teslarati’s own Simon Alvarez offered a glimpse of what to expect from Tesla’s Q4 2019 earnings report, scheduled for 3:30 PM PST (23:30 UTC), January 29th. In short, it looks like Tesla’s highly-anticipated Model Y crossover could find its way to customers much sooner than expected, while additional signs point to another strong quarterly performance that could send the company’s already meteoric stock even higher. As always, CEO Elon Musk is expected to be front and center on the teleconference, which is set to occur just nine hours after SpaceX’s latest 60-satellite Starlink launch.
For SpaceX, the new year has gotten off to a busy start, although Florida’s winter weather has done its best to hamper launch attempts. Beginning with the second launch of Starlink v1.0 satellites (Starlink V1 L2) on January 7th, that Falcon 9 mission was delayed from January 3rd by high seas in the Atlantic Ocean that would have made the booster’s planned drone ship landing extremely risky. In high seas, drone ship decks pitch and buck, creating major uncertainty as Falcon 9 is unable to account for the deck movement.
If the floating landing pad is at the peak or trough of large swells when Falcon 9 is scheduled to land, there is a good chance that the rocket could either hit the deck too hard or cut off its engines before landing, falling a distance equivalent to the height of the swell onto the drone ship. Either scenario would pose a serious risk of damaging or even outright destroying a landing Falcon booster, cutting short any future prospects of reuse.
Most recently, SpaceX performed Crew Dragon’s second-ever launch on a Falcon 9 rocket, intentionally triggering an in-flight abort (IFA) some 90 seconds after launch to test the spacecraft’s ability to keep astronauts safe in even a near-worst-case scenario. That particular launch was also delayed a number of days by high seas in the region the spacecraft was expected to splash down in, conditions that would have severely hampered critical recovery work.
Now a little over a week after Crew Dragon’s successful January 20th Falcon 9 launch, SpaceX’s third launch of the year has been delayed repeatedly by both weather in the recovery area and weather at the launch pad. Originally expected to launch as early as January 20th, a slight Crew Dragon launch delay pushed it to the 21st, where it was then delayed again by high seas to January 24th, and a third time to January 27th. On January 27th, SpaceX got just 40 minutes away from liftoff before it scrubbed the attempt due to high upper-level winds above the launch pad.
Finally, on January 28th, SpaceX announced that bad weather in the recovery area had forced it to skip a backup window scheduled later that day, slipping another 24 hours to 9:09 am EST on January 29th. With any luck, this will be the last in an unusually long series of weather-related delays for the Starlink mission. Aside from Falcon 9 B1051’s third launch and (hopefully) landing, Starlink V1 L3 will also mark the second time ever that twin Falcon fairing recovery ships Ms. Tree and Ms. Chief will attempt to simultaneously catch both halves of a payload fairing — more than worth the wait.
Tune in to SpaceX’s official webcast around 8:55 am EST (13:55 UTC) tomorrow (Wednesday, Jan 29) to watch the company’s third launch of 2020 live.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
