News
SpaceX ship headed 1000 kilometers out to sea for expendable Falcon 9 launch
Update: SpaceX has called off Monday’s launch attempt for what appears to be technical reasons and will try again on Tuesday, November 22nd.
A SpaceX recovery ship is headed more than a thousand kilometers downrange to support the second expendable Falcon 9 rocket launch in nine days.
No earlier than (NET) 9:57 pm EST (02:57 UTC) on Monday, November 21st, a Falcon 9 rocket is scheduled to lift off from SpaceX’s Cape Canaveral Space Force Station (CCSFS) LC-40 pad carrying the Eutelsat 10B geostationary communications satellite. For unknown reasons, the French communications provider paid extra to get as much performance as possible out of Falcon 9, requiring SpaceX to expend the rocket’s booster instead of attempting to land and reuse it.
The mission will be Eutelsat’s third Falcon 9 launch in less than three weeks and will wrap up a trio of launch contracts the company secretly signed with SpaceX to move satellites off of competitor Ariane Group’s unavailable Ariane 5 and delayed Ariane 6 rockets. In a rare coincidence, Eutelsat 10B will also be SpaceX’s second expendable Falcon 9 launch in a row and the third Falcon launch to expend a booster this month. But like those two other missions, not all of the Falcon rocket tasked with launching Eutelsat 10B will be lost.
While SpaceX’s spectacular Falcon booster recovery and reuse usually takes center stage, the company has also managed to become the first entity in the world to successfully recover and reuse the deployable nosecone (fairing) that protects satellite payloads during launch. More importantly, Falcon fairing recovery and reuse have quietly become routine, reliable, and even accepted by an increasing number of paying customers. Out of 52 Falcon rockets launched in 2022, a minimum of 40 used at least one reused fairing half, and four of those 52 launches carried Dragon spacecraft (no fairing).
By all appearances, the performance penalty added by the extra mass of the hardware needed to recover Falcon fairings is also so minor that SpaceX can still recover fairings even when a given mission requires the company to expend a Falcon booster. That’s become especially clear within the last few weeks.
On November 1st, a SpaceX Falcon Heavy rocket lifted off for the fourth time ever, and intentionally expended one of its three first-stage boosters for the first time. Despite the booster’s disposal and record-smashing speed at main engine cut-off (MECO; 4 km/s or 8900 mph), SpaceX still managed to recover both of Falcon Heavy’s hypersonic fairing halves after they reentered Earth’s atmosphere and splashed down in the Atlantic Ocean almost 1500 kilometers (~930 mi) downrange. Eleven days later, SpaceX expended a Falcon 9 rocket to launch two Intelsat communications satellites. Once again, both fairing halves were recovered – this time around 960 kilometers (598 mi) downrange.
Aiming for a region 1015 kilometers (630 mi) downrange, Eutelsat 10B’s fairing halves have the potential to travel further than any other piece of Falcon hardware before a successful recovery.
Compared to booster recovery, fairing recovery is more of a convenience than a necessity, and was pursued partially because it allowed SpaceX to avoid dramatically expanding its fairing production facilities in Hawthorne, California. Each Falcon Block 5 booster reuse likely saves SpaceX tens of millions of dollars, while CEO Elon Musk once implied that a standard Falcon fairing half costs about $3 million to build.* But given that SpaceX is now routinely reusing fairing halves five, six, or even seven times in two to three years, it’s likely that each fairing recovery still saves SpaceX a few million dollars.
*Musk specifically said that the fairing represents about 10% of the cost of a new Falcon 9 rocket. That cost could be higher than SpaceX’s Falcon 9 launch price, which was $62 million in 2017 and has grown to $67 million in 2022.
As was the case with SpaceX’s most recent launch, which made Falcon 9 booster B1051’s 14th mission its last, the company has assigned another old Falcon 9 booster to launch Eutelsat 10B. The mission will be Falcon 9 B1049’s 10th and final launch, ending the career of the oldest booster in SpaceX’s fleet. B1049 debuted more than four years ago in September 2018. Older Falcon Block 5 boosters are generally more finicky and high-maintenance, which partially explains why B1049 will retire after completing four fewer launches than B1051, a booster that’s six months younger.
Tune in below to watch SpaceX expend a Falcon booster for the third time in one month – an unfamiliar ‘first’ for a company famous for landing rockets.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
