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SpaceX’s flight-proven Falcon 9 snags NASA launch contract, second of 2019
NASA has announced that SpaceX’s Falcon 9 rocket – using a flight-proven booster – will launch the ~300 kg (670 lb) Imaging X-ray Polarimetry Explorer (IXPE) spacecraft no earlier than April 2021.
Intriguingly, IXPE was originally planned to launch on Orbital ATK (now Northrop Grumman’s) Pegasus XL but NASA never followed through with a launch contract. The move to SpaceX’s Falcon 9 rocket is likely related to the extremely disruptive and expensive launch delays NASA’s Ionospheric Connection Explorer (ICON) spacecraft has suffered at the hands of its Pegasus XL rocket. Capable of launching less than 450 kg (1000 lb) to low Earth orbit, Pegasus XL has been lucky to launch annually over the last decade or so and carries a price tag of no less than $50M-$60M today.
To add to this: NASA says SpaceX can use a previously flown booster on this mission.
IXPE is a small satellite, but this launch contract is less than what NASA paid for for the still-pending Pegasus XL launch of ICON ($56.3M in a 2014 contract). Think about that… https://t.co/sJlWVMHC5c— Jeff Foust (@jeff_foust) July 8, 2019
Small rocket, huge delays
Defying its small size, Pegasus XL was originally scheduled to launch ICON in December 2017. Delayed by unspecified problems with launch vehicle hardware, the mission was pushed back an inexplicable 10 months to October 2018, where additional issues with the rocket again indefinitely scrubbed a launch attempt. In early 2019, the launch was tentatively scheduled for Q2 2019, while – as of July – ICON is not expected to launch before September 2019.
All said and done, in the increasingly unlikely event that Pegasus XL is ready for launch this September, the ICON spacecraft – ready for launch since late-2017 – will have been delayed more than 21 months by problems with the rocket.
Again, for the small-scale performance of Pegasus XL, the rocket still carries a price tag of more than $50M – NASA’s ICON launch contract was valued at more than $56M. Conscious of this, SpaceX has managed to sway NASA to launch the small IXPE spacecraft on a flight-proven Falcon 9 at a cost of just $50.3 million, easily the lowest Falcon 9 launch contract cost ever publicized.
In recent months, SpaceX executives have made comments indicating that Falcon 9’s default base price – likely assuming a flight-proven booster – is now as low as $50M. July 8th’s NASA launch contract is the first direct confirmation of that exceptionally affordable pricing, likely also indicating that the base price for Falcon 9 is even lower for commercial customers with less stringent requirements.
Barring an unexpected contract between now and IXPE’s expected April 2021 launch, the mission will probably be the first time that a dedicated flight-proven SpaceX rocket launches a scientific spacecraft for NASA. SpaceX’s next dedicated NASA launch – the ESA-built Sentinel 6A spacecraft – is scheduled to no earlier than November 2020 and is likely to fly on a new Falcon 9 booster.
In April 2019, NASA awarded SpaceX $69M for Falcon 9 to launch the agency’s Double Asteroid Redirect Test (DART) – an asteroid-impactor spacecraft – no earlier than June 2021. IXME is SpaceX’s second NASA launch contract win of 2019.
According to NASA, “IXPE will fly three space telescopes with sensitive detectors capable of measuring the polarization of cosmic X-rays, allowing scientists to answer fundamental questions about these turbulent environments where gravitational, electric and magnetic fields are at their limits.”
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
