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SpaceX Falcon Heavy launch contracts reach double digits after latest NASA win
For the third time in seven months, NASA has contracted SpaceX’s Falcon Heavy rocket to launch a high-value scientific spacecraft, raising the number of active contracts for the world’s most powerful rocket into the double digits.
In a twist that has become increasingly unsurprising, a spokesperson from SpaceX competitor United Launch Alliance (ULA) says that the company – the only other competitor for the contract – withdrew its bid because it had no more Atlas V rockets available. ULA announced earlier this year that it had officially stopped selling Atlas V launches, leaving a total of 29 more launches – all already reserved for specific customers – before the rocket is fully retired. Unfortunately for ULA, the Vulcan Centaur rocket it’s been developing to replace Atlas V and Delta IV since 2013 or 2014 is years behind schedule.
Somewhat inexplicably, even though ULA bid Vulcan to launch a high-value NASA payload in Q4 2024 as recently as this year, the company apparently didn’t feel that its next-gen rocket would be ready to launch a different payload in Q2 2024. In response, NASA’s only option to launch the GOES-U geostationary weather satellite was SpaceX’s offering, guaranteeing it the contract when ULA backed out of the competition.
Part of an 18-satellite fleet dating back to the 1970s, GOES-U will be the fourth and (as of now) final satellite in a modern extension of the GOES (Geostationary Operational Environmental Satellite) program contracted by NASA for NOAA in 2008. In 2013, GOES-T and GOES-U were added to the original GOES-R and GOES-S, nominally resulting in four satellites built by Lockheed Martin for an average of ~$350M each.
ULA or ULA-heritage rockets have launched all 18 GOES satellites to date and there was little reason to believe that wouldn’t continue until the end of the GOES-R series. However, as a result of ULA’s major Vulcan development delays, it appears that the company now finds itself temporarily incapable of competing for launch contracts. That makes it hard to judge whether SpaceX would have won GOES-U without ULA’s withdrawal, though it’s difficult to imagine ULA could have beat Falcon Heavy’s $153M contract price.
In one of the most unequivocal signs of SpaceX’s immense impact on even the launch contracts it lost, ULA’s first two GOES-R-series Atlas V launch contracts were each valued at $261M in 2021 dollars when they were awarded in 2013. In 2019, NASA again awarded ULA a contract to launch GOES-T on an identical Atlas V 541 rocket – but this time for just $177M (2021).
It’s unclear what kind of configuration Falcon Heavy will be in for its April 2024 GOES-U launch. For ULA’s GOES-R and GOES-S launches, Atlas V has delivered each ~5200 kg (~11,500 lb) weather satellite to an “optimized geosynchronous transfer orbit [GTO].” A bit like a middle ground between an elliptical GTO launch and a direct-to-geostationary-orbit (GEO) launch, both missions required Atlas V’s Centaur upper stage to perform three separate burn – and one after a three-hour coast. In theory, Falcon Heavy should be able to easily launch GOES-U to a similar orbit while allowing SpaceX to recover all three boosters, though it’s possible that safety margins will mean the center core is expended.
Regardless, Falcon Heavy continues to more than prove that SpaceX made the right choice by investing significantly more than $500M of its own money to develop the rocket. In 2021 alone, the rocket has secured three NASA launch contracts worth around $660M. In 2020, SpaceX won another ~$120M Falcon Heavy launch contract from NASA. All told, the rocket has now earned the company ten active launch contracts, including four or five in 2022 alone: ViaSat-3, USSF-52, NASA’ Psyche, USSF-67, and perhaps an Inmarsat commsat. In 2023, Falcon Heavy could launch Astrobotic’s first Griffin Moon lander with NASA’s VIPER rover, followed by GOES-U, Europa Clipper, and (though delays are very likely) two parts of NASA’s Gateway lunar space station.
Including USSF-44 (scheduled to launch next month) and assuming Inmarsat’s I-6 F2 commsat ends up on Falcon Heavy, the rocket now has ten launch contracts after winning GOES-U. Additionally, while the program appears to be in limbo, NASA did technically announce plans for SpaceX to launch at least two Dragon XL spacecraft on Falcon Heavy to resupply the lunar Gateway station – a total of 12 missions if those plans turn into tangible contracts.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk
Elon Musk responds to Volvo’s latest LiDAR decision
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?

