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SpaceX might launch first Starlink Gen2 satellites next week
Update: It no longer appears that SpaceX’s last Starlink launch of the year will carry true V2 or V2 Mini satellite prototypes for its next-generation Starlink constellation. That has only deepened the layers of mystery surrounding the mission.
SpaceX has told the US Federal Communications Commission (FCC) that it plans to begin launching its first next-generation Starlink Gen2 satellites before the end of 2022.
The FCC only just granted SpaceX partial approval of its Starlink Gen2 constellation, which has been under review since May 2020, in late November 2022. Just a week or two later, in several filings asking the FCC to expedite Special Temporary Authority (STA) requests that would allow it to fully test and communicate with its first next-generation satellite prototypes, SpaceX said [PDF] that it “anticipates that it will begin launching Gen2 satellites before the end of December 2022.”
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In most of the main STA requests filed in early December, SpaceX appears to be asking the FCC to add Starlink Gen2 satellites as approved points of communication for user terminals and ground stations that are already licensed. Those include its new high-performance dishes, newer base-model dishes (both fixed and in motion), and first-generation (round) dishes. While the FCC’s recent actions on Starlink do not raise confidence in its consistency, objectivity, and rationality, these requests should be shoe-ins.
SpaceX also wants permission to activate Very High Frequency (VHF) beacons that are meant to be installed on all Starlink Gen2 satellites. Those beacons would serve as a backup to existing telemetry, tracking, and command (TT&C) antennas and decrease the odds of a total loss of control by ensuring that SpaceX can remain in contact with Gen2 satellites regardless of their orientation – an ability that would obviously improve the safety of Starlink orbital operations.
Given how unusually long it took the FCC to review SpaceX’s Starlink Gen2 applications and how arbitrarily strict it was with its partial Gen2 license grant, it’s hard to say if the FCC will grant these STA requests or how long it will take if it does. SpaceX finds itself in a strange position where the FCC has given it permission to begin launching up to 7500 Starlink Gen2 satellites, but has not granted SpaceX permission to use those satellites to communicate with user terminals.
To the FCC’s credit, a constellation operator has never been ready to launch satellites less than one month after launches were approved, and it’s likely that the processes to ensure those satellites can be properly used after launch are ongoing. Additionally, because of the FCC’s arbitrary license restrictions, SpaceX is not allowed to launch or operate any Starlink Gen2 satellites outside of a narrow range of altitudes (475-580 km). After launch, Starlink Gen2 satellites will likely take around two or three months to reach those operational orbits, only after which can SpaceX begin using them in earnest. As long as the FCC approves most of SpaceX’s December 2022 STA requests, the disruption to Starlink Gen2 deployment and on-orbit testing should thus be limited.
Next week?
While SpaceX’s schedule targets can often be easily dismissed for future projects, there is evidence that SpaceX will actually attempt to launch the first Starlink Gen2 satellites before the end of the year. Earlier this month, SpaceX received permission to communicate with a Falcon 9 rocket for a mission called Starlink 5-1. One of five orbital ‘shells’ that make up SpaceX’s first-generation Starlink constellation does technically have zero satellites and is awaiting its first launch. But that shell (Group 5) is polar, meaning that its satellites will orbit around Earth’s poles, and the STA license the FCC granted indicates that this launch will be to a more equatorial inclination, which would not make sense for a Group 5 launch.
It’s thus possible that SpaceX decided to repurpose the STA for its first Starlink Gen2 launch, which the company cannot currently launch to an inclination other than 53 degrees – roughly the same trajectory indicated by the document. Starlink Gen1 has two 53-degree shells, Group 1 and Group 4, and both are nearly complete and would likely be called Starlink 1-XX or 4-XX in FCC filings. Combined with SpaceX stating in its VHF beacon STA request that initial Starlink Gen2 launches will start in “late December 2022,” and unofficial manifests indicating that SpaceX has a Starlink launch scheduled as early as December 28th, it certainly appears that first Gen2 satellites will reach orbit later this year.
More likely than not, they will be Starlink “V2 Mini” satellites – a downsized variant created to maximize the efficiency of Falcon 9 Starlink Gen2/V2 launches while SpaceX’s next-generation Starship rocket remains stuck on the ground. The Starship-optimized Starlink V2 satellites SpaceX initially hoped would be the only version reportedly weigh about 1.25 tons (~2750 lb) and measure roughly 6.5 by 2.7 meters (21 x 9 ft). According to an October 2022 FCC filing, Starlink V2 Mini satellites will still be several times larger than today’s Starlink V1.5 satellites, weighing up to 800 kilograms (~1750 lb) and measuring 4.1 by 2.7 meters (13.5 x 9 ft).
SpaceX says Starlink V2 Mini satellites will also have a pair of massive solar arrays with a total array of 120 square meters (~1300 sq ft). Assuming V2 Mini satellites are roughly as power-efficient as V1.5 satellites and use similarly efficient solar arrays, that indicates that could offer around 3-4 times more usable bandwidth per satellite. Assuming SpaceX has again found a way to use all of Falcon 9’s available performance, each rocket should be able to carry up to 21 Starlink V2 Mini satellites to low Earth orbit.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
