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SpaceX might launch first Starlink Gen2 satellites next week
Update: It no longer appears that SpaceX’s last Starlink launch of the year will carry true V2 or V2 Mini satellite prototypes for its next-generation Starlink constellation. That has only deepened the layers of mystery surrounding the mission.
SpaceX has told the US Federal Communications Commission (FCC) that it plans to begin launching its first next-generation Starlink Gen2 satellites before the end of 2022.
The FCC only just granted SpaceX partial approval of its Starlink Gen2 constellation, which has been under review since May 2020, in late November 2022. Just a week or two later, in several filings asking the FCC to expedite Special Temporary Authority (STA) requests that would allow it to fully test and communicate with its first next-generation satellite prototypes, SpaceX said [PDF] that it “anticipates that it will begin launching Gen2 satellites before the end of December 2022.”
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In most of the main STA requests filed in early December, SpaceX appears to be asking the FCC to add Starlink Gen2 satellites as approved points of communication for user terminals and ground stations that are already licensed. Those include its new high-performance dishes, newer base-model dishes (both fixed and in motion), and first-generation (round) dishes. While the FCC’s recent actions on Starlink do not raise confidence in its consistency, objectivity, and rationality, these requests should be shoe-ins.
SpaceX also wants permission to activate Very High Frequency (VHF) beacons that are meant to be installed on all Starlink Gen2 satellites. Those beacons would serve as a backup to existing telemetry, tracking, and command (TT&C) antennas and decrease the odds of a total loss of control by ensuring that SpaceX can remain in contact with Gen2 satellites regardless of their orientation – an ability that would obviously improve the safety of Starlink orbital operations.
Given how unusually long it took the FCC to review SpaceX’s Starlink Gen2 applications and how arbitrarily strict it was with its partial Gen2 license grant, it’s hard to say if the FCC will grant these STA requests or how long it will take if it does. SpaceX finds itself in a strange position where the FCC has given it permission to begin launching up to 7500 Starlink Gen2 satellites, but has not granted SpaceX permission to use those satellites to communicate with user terminals.
To the FCC’s credit, a constellation operator has never been ready to launch satellites less than one month after launches were approved, and it’s likely that the processes to ensure those satellites can be properly used after launch are ongoing. Additionally, because of the FCC’s arbitrary license restrictions, SpaceX is not allowed to launch or operate any Starlink Gen2 satellites outside of a narrow range of altitudes (475-580 km). After launch, Starlink Gen2 satellites will likely take around two or three months to reach those operational orbits, only after which can SpaceX begin using them in earnest. As long as the FCC approves most of SpaceX’s December 2022 STA requests, the disruption to Starlink Gen2 deployment and on-orbit testing should thus be limited.
Next week?
While SpaceX’s schedule targets can often be easily dismissed for future projects, there is evidence that SpaceX will actually attempt to launch the first Starlink Gen2 satellites before the end of the year. Earlier this month, SpaceX received permission to communicate with a Falcon 9 rocket for a mission called Starlink 5-1. One of five orbital ‘shells’ that make up SpaceX’s first-generation Starlink constellation does technically have zero satellites and is awaiting its first launch. But that shell (Group 5) is polar, meaning that its satellites will orbit around Earth’s poles, and the STA license the FCC granted indicates that this launch will be to a more equatorial inclination, which would not make sense for a Group 5 launch.
It’s thus possible that SpaceX decided to repurpose the STA for its first Starlink Gen2 launch, which the company cannot currently launch to an inclination other than 53 degrees – roughly the same trajectory indicated by the document. Starlink Gen1 has two 53-degree shells, Group 1 and Group 4, and both are nearly complete and would likely be called Starlink 1-XX or 4-XX in FCC filings. Combined with SpaceX stating in its VHF beacon STA request that initial Starlink Gen2 launches will start in “late December 2022,” and unofficial manifests indicating that SpaceX has a Starlink launch scheduled as early as December 28th, it certainly appears that first Gen2 satellites will reach orbit later this year.
More likely than not, they will be Starlink “V2 Mini” satellites – a downsized variant created to maximize the efficiency of Falcon 9 Starlink Gen2/V2 launches while SpaceX’s next-generation Starship rocket remains stuck on the ground. The Starship-optimized Starlink V2 satellites SpaceX initially hoped would be the only version reportedly weigh about 1.25 tons (~2750 lb) and measure roughly 6.5 by 2.7 meters (21 x 9 ft). According to an October 2022 FCC filing, Starlink V2 Mini satellites will still be several times larger than today’s Starlink V1.5 satellites, weighing up to 800 kilograms (~1750 lb) and measuring 4.1 by 2.7 meters (13.5 x 9 ft).
SpaceX says Starlink V2 Mini satellites will also have a pair of massive solar arrays with a total array of 120 square meters (~1300 sq ft). Assuming V2 Mini satellites are roughly as power-efficient as V1.5 satellites and use similarly efficient solar arrays, that indicates that could offer around 3-4 times more usable bandwidth per satellite. Assuming SpaceX has again found a way to use all of Falcon 9’s available performance, each rocket should be able to carry up to 21 Starlink V2 Mini satellites to low Earth orbit.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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