News
SpaceX’s Elon Musk teases in-house R&D for BFR refueling on Mars
SpaceX CEO Elon Musk took to Twitter to reaffirm SpaceX’s commitment to developing their own technology for refueling BFR beyond Earth, noting that the high-efficiency hardware would be “critical for propellant production at Mars Base Alpha.”
Known as in-situ resource utilization (ISRU), Musk briefly commented on SpaceX’s in-house work on the tech in an October 2017 Reddit AMA (Ask Me Anything), noting that “Design is pretty far along…it’s a key part of the whole system.” His most recent tweet on June 10 reiterated ISRU’s centrality to any successful (read: sustainable) colonization of Mars, and the CEO further confirmed what was already all but guaranteed, describing a chemical reaction known as the Sabatier process.
“SpaceX is already developing high-efficiency CO2 capture with H2O to form liquid CH4 (methane) & O2.” – Elon Musk, June 2018
SpaceX’s BFR visualized just before launch at the upgraded LC-39A pad. (SpaceX)
At the most basic level, by combining heated, high-pressure carbon dioxide and hydrogen (easily derived from Mars’ CO2-rich atmosphere and wealth of water ice) and a bed of nickel or aluminum oxide, the Sabatier process can produce methane and water. Water can be easily decomposed into hydrogen and oxygen or used for drinking, cooking, and plumbing, among an infinite number of other uses. Akin to a more advanced version of what is already successfully utilized aboard the International Space Station, efficient Sabatier reactors can also be used to partially recycle wastewater and carbon dioxide (produced by humans breathing) to recover a significant fraction of pure water and methane.
In the case of SpaceX’s BFR rocket and spaceship, its propellant of choice will be liquid oxygen and methane (known as methalox) partly because of how comparatively easy it is to handle methane and to produce it on Mars, while simultaneously being a significant enabler of efficient long-term crewed spaceflight (i.e. the months-long deep space journeys to and from Mars). Less consumable mass required to keep passengers alive and happy directly translates into more payload to the surface of Mars, lowering the overall cost per kilogram delivered and thus the cost per ticket!
-
- The BFR spaceship pictured landing on Mars. (SpaceX)
-
- A US astronaut completes installation of the ISS’s upgraded Sabatier reactor, which helps to partially close the loop on water consumables. (NASA, 2011)
After landing on Mars, Sabatier reactors would be used to gradually refuel each Big F. Spaceship. Of course, the Sabatier process follows the laws of thermodynamics and thus requires a power source to heat the inputs, as well as cool the outputted methane and oxygen into fuel-grade cryo-cooled liquids. At least until SpaceX chooses to jump into the ring with the US nuclear (fissile) material regulation apparatus and develop or launch nuclear reactors, the most reliable power source for interplanetary colonization, that power will have to be supplied by acres upon acres of solar panels optimized to be as light, dense, and efficient as possible. If anything, the dust storm currently threatening the livelihood of Mars rover Opportunity should serve as evidence that solar power on Mars is at best a relatively cheap and simple stopgap for better power sources, especially for any long-term human presence on the Red Planet.
Optimally, BFS’ own internal solar array would (and likely will, at least at first) double as a source of power both in space and on the surface of Mars, neatly removing the need to waste precious cargo space on duplicate hardware. Even better, perhaps there is a chance that SpaceX’s materials scientists, engineers, and chemists can find ways to significantly optimize the Sabatier reaction for their specific needs, potentially lowering the energy required to get the desired end-product. It’s sort of a theme with interplanetary colonization, butttt… lower energy requirements translate to fewer solar panels needed to produce a given quantity of propellant in a set period of time, meaning that more payload can thus be dedicated to more important cargo like food, habitats, ISRU hardware, mining and tunneling machinery, and humans.
With any luck, followers of SpaceX may get an update on the company’s BFR plans later this year, likely just before or immediately after the first prototype spaceship is shipped to Texas for acceptance testing and a Grasshopper-style program of suborbital hops.
Follow us for live updates, peeks behind the scenes, and photos from Teslarati’s East and West coast photographers.
Teslarati – Instagram – Twitter
Tom Cross – Twitter
Pauline Acalin – Twitter
Eric Ralph – Twitter
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
