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SpaceX’s reusable rockets snag two more launch contracts
SpaceX’s reusable Falcon 9 rocket has secured another two launch contracts, this time from longtime customer and prolific satellite communications provider SES.
In 2016, SES acquired satellite operator and communications provider O3B Networks, inheriting a network of 12 O3B satellites that it would later shepherd into a full 20-satellite constellation. Built by contractor Thales Alenia Space, the O3B spacecraft design was ironically quite similar to the Starlink satellites SpaceX would begin to field several years later, weighing around 700 kg (1540 lb) and each offering bandwidth of ~16 gigabits per second (Gbps).
The original O3B constellation was ultimately launched on five separate Russian Soyuz rockets arranged by Arianespace. Now, some 16 months after the final O3B launch, SES’ latest announcement confirms that SpaceX’s Falcon 9 rockets will launch the entirety of an upgraded constellation called O3B mPower – adding two more launches to the company’s busy manifest.
Compared to O3B, O3B mPower will be a major upgrade, beating the original medium Earth orbit (MEO; ~8000 km/5000 mi) constellation’s overall bandwidth by at least a factor of 3. SES has yet to reveal much technical detail about each spacecraft but the implication is that the overall constellation – currently expected to be 11 satellites – will add several terabits per second (Tbps) of global communications capacity.
SES (and O3B prior to acquisition) had already ordered seven ~17O3B mPower satellites from Boeing and selected SpaceX for launch services. Now, the company has purchased four more Boeing-built satellites, launch services from SpaceX, and insurance for an eye-watering ~$570 million – more than $140 million apiece. For reference, based on statements made by CEO Elon Musk in the last ~18 months, SpaceX may have built and launched nearly 600 operational Starlink satellites – each offering ~20 Gbps of bandwidth and far lower latency – for roughly the same sum, assuming ~$20 million per Falcon 9 launch, $300,000 per satellite, and at least $150 million for initial development.
Of course, for the money, SES will be getting a system that can do things SpaceX’s current generation of Starlink satellites can’t really compete with and will focus primarily on in-flight and maritime connectivity markets. Individual O3B mPower antenna beams will reportedly be capable of transmitting “multiple gigabits per second.”
Regardless, the strong, continued relationship between SES and SpaceX is not a huge surprise. SES has flown six times on Falcon 9 rockets and was both SpaceX’s first geostationary transfer orbit (GTO) launch customer in 2013 and the first company in history to launch on a flight-proven rocket booster in 2017. SES’ latest launch contracts ensure that that relationship is guaranteed to continue until 2024.
SpaceX is now scheduled to launch four separate O3B mPower missions, beginning with three three-satellite Falcon 9 launches in Q3 2021, Q1 2022, and H2 2022 and culminating (for now) with a two-satellite launch no earlier than (NET) H2 2024.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
