

News
SpaceX, Rocket Lab, ULA all have rocket launches planned this weekend
The final weekend of August 2020 is shaping up to be an exciting one in the world of rocket launching. United Launch Alliance (ULA) looks to kick off weekend activities early on Saturday morning with the launch of its Delta IV Heavy rocket carrying a classified satellite payload for the National Reconnaissance Office at 2:04 am EDT (0604 UTC) from Cape Canaveral Air Force Station’s Space Launch Complex 37. Following a successful ULA launch, the weekend’s activity will kick into high gear. Even SpaceX founder and CEO, Elon Musk, agrees that this weekend could be “intense” as stated in a post to his Twitter account Friday, August 28.
Good chance something will slip, but, yeah, Sunday is intense— Elon Musk (@elonmusk) August 28, 2020
According to weather Launch Mission Execution Forecasts provided by the 45th Weather Squadron and confirmed via the company’s Twitter account, SpaceX aims to get two Falcon 9’s launched from the Florida coast just nine hours apart. The company also has a possible flight test of its Starship prototype vehicle on the books from Boca Chica, Texas this weekend. Rocket Lab looks to join in the launching activity with the return to flight mission of its Electron rocket following the wrap-up of its recent in-flight anomaly investigation.
Pending Range availability, targeting back-to-back Falcon 9 launches from Florida on Sunday, August 30—another flight of Starlink from LC-39A at 10:12 a.m. EDT followed by the SAOCOM 1B mission from SLC-40 at 7:18 p.m. EDT pic.twitter.com/uV9MN2Nq2X— SpaceX (@SpaceX) August 28, 2020

SpaceX can only launch this weekend if ULA does too
As SpaceX and ULA both launch from what is referred to as the eastern range – the location of all launches originating from Cape Canaveral Air Force Station or Kennedy Space Center – only one launch provider can be supported at a time by the 45th Space Wing and 45th Weather Squadron which oversee eastern range operations.
As a part of the reservation process ahead of securing a launch date with the eastern range, each launch provider chooses a targeted launch date and secures a number of back-up launch opportunities should a delay occur.
In the case of ULA’s NROL-44 mission, a primary launch opportunity and two back-up opportunities – 24 hours and 48 hours after the initial launch attempt – have been identified. This means that should the Delta IV Heavy suffer another critical issue resulting in a delay during its Saturday, August 29 primary launch attempt, both of SpaceX’s Falcon 9 launch opportunities will be delayed as well.
ULA’s NROL-44 Delta IV Heavy carries a classified satellite payload for the National Reconnaissance Office, a national security division of the United States government. As such, the NROL-44 mission is a matter of national security and takes precedence over both SpaceX’s internal Starlink mission and SAOCOM-1B payload for customer Comisión Nacional de Actividades Espaciales, Argentina’s national space agency.
If the ULA NROL-44 mission is delayed through both back-up launch opportunities SpaceX, presumably, would have to wait until no earlier than Tuesday, September 1 to launch a Falcon 9.
Rocket Lab “I Can’t Believe It’s Not Optical”
While SpaceX will have to wait for ULA’s Delta IV Heavy to clear its pad before attempting either of the planned Falcon 9 launches, Rocket Lab will attempt the return to flight mission of its Electron rocket – the fourteenth flight overall – regardless (weather permitting).
The launch attempt initially scheduled for 11:04pm ET (0304 UTC) Friday, August 28 was rescheduled due to high winds and heavy cloud cover over Launch Complex-1A in Mahia, New Zealand. The next available launch attempt at 11:05 pm ET Sunday, August 30 (0305 UTC Monday, August 31) lines up for Electron to take off just four hours after SpaceX’s SAOCOM-1B mission.
Launch Update: Ground winds remain high at LC-1 tomorrow, so we're now targeting no earlier than Aug 31 UTC for the #ICantBelieveItsNotOptical mission. 🚀🛰️
Mission info https://t.co/zI36drt64x
Launch timing:
ET: 23:05, Aug 30
PT: 20:05, Aug 30
NZT: 15:05, Aug 31 pic.twitter.com/2RRwpxhDSl— Rocket Lab (@RocketLab) August 28, 2020
Following an in-flight anomaly during Electron’s thirteenth mission in July, Rocket Lab was forced to stand down from active launching status to complete a full investigation into the incident. In about a month’s time, Rocket Lab was able to track down and remedy an overheating issue with a single electrical connection on Electron’s second stage.
After receiving clearance from the Federal Aviation Administration to resume operational launches, Rocket Lab has announced that Electron’s fourteenth flight -nicknamed “I Can’t Believe It’s Not Optical” – will be a dedicated mission for Capella Space, a California-based company that utilizes Earth observation data to provide information services.
According to a statement provided by Rocket Lab, the satellite payload called “Sequoia” is “a single 100 kg class microsatellite which will be the first publicly available satellite in the company’s commercial Synthetic Aperture Radar (SAR) constellation.”
A big goal of Rocket Lab’s is to join competitor SpaceX in a class of launchers that regularly recovers and reuses orbital-class boosters. Rocket Lab intends to catch an Electron first-stage booster in-flight once it has been dispensed by catching the falling booster’s parachute canopy with a grappling hook secured to a helicopter.
However, the company has stated that a full-scale demonstration of this effort is targeted for no earlier than the seventeenth mission of Electron currently slated to occur in Fall 2020.
If all proceeds as planned, this weekend could end up as a launchfest of rockets and spaceship prototypes. At the time of publishing, all is proceeding as expected for ULA’s Delta IV Heavy launch attempt and the weather looks good on Saturday, August 29.
ULA has confirmed that the previous issues that caused a launch attempt delay have all been cleared and weather outlook remains at an 80% chance of favorable launching conditions.
The launch attempt will be streamed live and is expected to begin at 1:43 am EDT (0543 UTC) on the company’s website or viewed below.
https://www.youtube.com/watch?v=Fx5GjjCtcgo&feature=youtu.be
News
Tesla to make app change for easier communication following Service
“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”

Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.
One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.
Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.
If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.
However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.
Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.
Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.
— Raj Jegannathan (@r_jegaa) August 18, 2025
Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.
It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.
Tesla creates clever solution to simplify and improve its Service
However, this is only available at a few showrooms and is currently a pilot program.
These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.
Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.
News
Tesla is overhauling its Full Self-Driving subscription for easier access
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.
Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.
However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.
That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.
Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:
Yes, will optimize the design to offer both full purchase, subscriptions(with free trial) on the configurator.
— Raj Jegannathan (@r_jegaa) August 24, 2025
It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.
Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.
Tesla makes big change to encourage Full Self-Driving purchases
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.
Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.
With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.
News
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm

Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.
According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.
Tesla Semi Ramp
The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.
The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.
Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:
“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”
Tesla Optimus and its value internally and externally
Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.
Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:
“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”
Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”
Tesla Robotaxi Expansion
The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.
Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise
Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.
Tesla Full Self-Driving v14 launch
Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.
CEO Elon Musk said:
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”
There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”
The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.
The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.
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