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SpaceX, Rocket Lab, ULA all have rocket launches planned this weekend

As many as four rocket launches possible this weekend. (Richard Angle, Rocket Lab)

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The final weekend of August 2020 is shaping up to be an exciting one in the world of rocket launching. United Launch Alliance (ULA) looks to kick off weekend activities early on Saturday morning with the launch of its Delta IV Heavy rocket carrying a classified satellite payload for the National Reconnaissance Office at 2:04 am EDT (0604 UTC) from Cape Canaveral Air Force Station’s Space Launch Complex 37. Following a successful ULA launch, the weekend’s activity will kick into high gear. Even SpaceX founder and CEO, Elon Musk, agrees that this weekend could be “intense” as stated in a post to his Twitter account Friday, August 28.

According to weather Launch Mission Execution Forecasts provided by the 45th Weather Squadron and confirmed via the company’s Twitter account, SpaceX aims to get two Falcon 9’s launched from the Florida coast just nine hours apart. The company also has a possible flight test of its Starship prototype vehicle on the books from Boca Chica, Texas this weekend. Rocket Lab looks to join in the launching activity with the return to flight mission of its Electron rocket following the wrap-up of its recent in-flight anomaly investigation.

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The weather forecasts provided by the 45th Weather Squadron for SpaceX’s Sunday double Falcon 9 header looks iffy. (45th Weather Squadron)

SpaceX can only launch this weekend if ULA does too

As SpaceX and ULA both launch from what is referred to as the eastern range – the location of all launches originating from Cape Canaveral Air Force Station or Kennedy Space Center – only one launch provider can be supported at a time by the 45th Space Wing and 45th Weather Squadron which oversee eastern range operations.

As a part of the reservation process ahead of securing a launch date with the eastern range, each launch provider chooses a targeted launch date and secures a number of back-up launch opportunities should a delay occur.

In the case of ULA’s NROL-44 mission, a primary launch opportunity and two back-up opportunities – 24 hours and 48 hours after the initial launch attempt – have been identified. This means that should the Delta IV Heavy suffer another critical issue resulting in a delay during its Saturday, August 29 primary launch attempt, both of SpaceX’s Falcon 9 launch opportunities will be delayed as well.

The United Launch Alliance Delta IV Heavy rocket waits inside the protective Mobile Serive Tower ahead of a launch attempt. (Richard Angle)

ULA’s NROL-44 Delta IV Heavy carries a classified satellite payload for the National Reconnaissance Office, a national security division of the United States government. As such, the NROL-44 mission is a matter of national security and takes precedence over both SpaceX’s internal Starlink mission and SAOCOM-1B payload for customer Comisión Nacional de Actividades Espaciales, Argentina’s national space agency.

If the ULA NROL-44 mission is delayed through both back-up launch opportunities SpaceX, presumably, would have to wait until no earlier than Tuesday, September 1 to launch a Falcon 9.

Rocket Lab “I Can’t Believe It’s Not Optical”

https://twitter.com/Peter_J_Beck/status/1297021496402092034

While SpaceX will have to wait for ULA’s Delta IV Heavy to clear its pad before attempting either of the planned Falcon 9 launches, Rocket Lab will attempt the return to flight mission of its Electron rocket – the fourteenth flight overall – regardless (weather permitting).

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The launch attempt initially scheduled for 11:04pm ET (0304 UTC) Friday, August 28 was rescheduled due to high winds and heavy cloud cover over Launch Complex-1A in Mahia, New Zealand. The next available launch attempt at 11:05 pm ET Sunday, August 30 (0305 UTC Monday, August 31) lines up for Electron to take off just four hours after SpaceX’s SAOCOM-1B mission.

Following an in-flight anomaly during Electron’s thirteenth mission in July, Rocket Lab was forced to stand down from active launching status to complete a full investigation into the incident. In about a month’s time, Rocket Lab was able to track down and remedy an overheating issue with a single electrical connection on Electron’s second stage.

After receiving clearance from the Federal Aviation Administration to resume operational launches, Rocket Lab has announced that Electron’s fourteenth flight -nicknamed “I Can’t Believe It’s Not Optical” – will be a dedicated mission for Capella Space, a California-based company that utilizes Earth observation data to provide information services.

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According to a statement provided by Rocket Lab, the satellite payload called “Sequoia” is “a single 100 kg class microsatellite which will be the first publicly available satellite in the company’s commercial Synthetic Aperture Radar (SAR) constellation.”

The fairing of Rocket Lab’s Electron features mission-specific artwork for the upcoming fourteenth flight – a dedicated payload for Capella Space. (Rocket Lab)

A big goal of Rocket Lab’s is to join competitor SpaceX in a class of launchers that regularly recovers and reuses orbital-class boosters. Rocket Lab intends to catch an Electron first-stage booster in-flight once it has been dispensed by catching the falling booster’s parachute canopy with a grappling hook secured to a helicopter.

However, the company has stated that a full-scale demonstration of this effort is targeted for no earlier than the seventeenth mission of Electron currently slated to occur in Fall 2020.

If all proceeds as planned, this weekend could end up as a launchfest of rockets and spaceship prototypes. At the time of publishing, all is proceeding as expected for ULA’s Delta IV Heavy launch attempt and the weather looks good on Saturday, August 29.

ULA has confirmed that the previous issues that caused a launch attempt delay have all been cleared and weather outlook remains at an 80% chance of favorable launching conditions.

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The launch attempt will be streamed live and is expected to begin at 1:43 am EDT (0543 UTC) on the company’s website or viewed below.

https://www.youtube.com/watch?v=Fx5GjjCtcgo&feature=youtu.be

Space Reporter.

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Investor's Corner

Tesla price targets drop in shock move from three Wall Street firms

Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.

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Credit: Tesla

Tesla price targets (NASDAQ: TSLA) have received several cuts over the past few days as Wall Street firms are adjusting their forecast for the company’s stock following a miss in quarterly delivery figures for the first quarter.

Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.

In a notable shift underscoring mounting caution on Wall Street, three prominent investment banks slashed their price targets on Tesla Inc. shares over the past two weeks following the electric-vehicle giant’s disappointing first-quarter 2026 delivery numbers. The revisions highlight softening EV sales figures and, according to some, execution challenges.

Tesla’s Q1 delivery figures show Elon Musk was right

Tesla delivered 358,023 vehicles in the January-to-March period, a 14 percent sequential decline and a miss versus consensus forecasts of roughly 365,000 to 370,000 units.

Production hit 408,000 vehicles, yet the delivery shortfall, paired with limited updates on autonomous-driving progress and new-model timelines, rattled investors. Shares fell about 8.7 percent since April 1.

Wall Street analysts are now adjusting their forecasts accordingly, as several firms have made adjustments to price targets.

Goldman Sachs

Goldman Sachs cut its target from $405 to $375 while maintaining a Hold rating. Analyst Mark Delaney pointed to soft EV sales trends and margin pressures.

Truist Financial followed on April 2, lowering its target from $438 to $400 (Hold unchanged), with analyst William Stein citing misses in both auto deliveries and energy-storage deployments, plus a lack of fresh details on AI initiatives and upcoming vehicles.

It is a strange drop if using AI initiatives and upcoming vehicles as a justification is the primary focus here. Tesla has one of the most optimistic outlooks in terms of AI, and CEO Elon Musk recently hinted that the company is developing something for the U.S. market that will be good for families.

Baird

Baird’s Ben Kallo made a very modest trim, reducing its target from $548 to $538, keeping and maintaining the ‘Outperform’ rating it holds on shares. Kallo said the price target adjustment was a prudent recalibration tied to near-term risks.

Truist

Truist analyst William Stein pointed to deliveries and energy storage missing expectations, and cut his price target to $400 from $438. He maintained the ‘Hold’ rating the firm held on the stock previously.

JPMorgan

Adding to the bearish tone on Monday, April 6, JPMorgan’s Ryan Brinkman reiterated an Underweight (Sell) rating and $145 price target, implying roughly 60 percent downside from recent levels.

Brinkman highlighted a “record surge in unsold vehicles” that adds to free-cash-flow woes, with inventory swelling to an estimated 164,000 units.

Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says

He lowered his Q1 2026 EPS estimate to $0.30 from $0.43 and full-year 2026 EPS to $1.80 from $2.00, both below consensus. Brinkman noted that expectations for Tesla’s performance have “collapsed” across financial and operating metrics through the end of the decade, yet the stock has risen 50 percent, and average price targets have increased 32 percent.

This disconnect, he argued, prices in an unrealistic sharp pivot to stronger results beyond the decade, while near-term realities remain materially weaker.

He advised investors to approach TSLA shares with a “high degree of caution,” citing elevated execution risk, competition, and valuation concerns in lower-price, higher-volume segments.

The revisions have pulled the overall consensus lower. Aggregators show the average 12-month price target now ranging from approximately $394 to $416 across roughly 32 analysts, with a prevailing Hold rating and a mixed split of Buy, Hold, and Sell recommendations.

Brinkman’s $145 target stands as a notable outlier on the bearish side.

Not Everyone Has Turned Bearish on Tesla Shares

Not all firms turned more pessimistic. Wedbush Securities held its bullish $600 target, stressing that AI and full self-driving technology represent the core value drivers, with current delivery softness viewed as temporary.

These moves reflect a broader Wall Street recalibration: near-term EV demand faces pressure from high interest rates, intensifying competition, especially from lower-cost Chinese rivals, and slower adoption.

At the same time, many analysts continue to see Tesla’s technology leadership in software-defined vehicles, autonomy, robotaxis, and energy storage as pathways to outsized long-term gains once macro conditions ease and new models launch.

With Tesla’s first-quarter earnings report due later this month, upcoming details on cost discipline, Cybertruck ramp-up, and AI roadmaps will likely shape whether these target adjustments prove prescient or overly cautious. Investors remain divided between immediate delivery realities and the company’s ambitious vision.

Tesla shares are trading at $348.82 at the time of publishing.

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Elon Musk

Tesla Full Self-Driving feature probe closed by NHTSA

Actually Smart Summon allows owners to move their parked Tesla via a smartphone app remotely, directing the vehicle short distances in parking lots or private property while the driver supervises from the phone.

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tesla summon
Credit: YouTube/Hector Perez

A probe into a popular Tesla self-driving feature has been closed by the National Highway Traffic Safety Administration (NHTSA) after over a year of scrutiny from the government agency.

The NHTSA has officially closed its investigation into Tesla’s Actually Smart Summon (ASS) feature, marking a regulatory win for the electric vehicle maker after more than a year of scrutiny.

Here’s our coverage on the launch of the probe:

Tesla’s Actually Smart Summon feature under investigation by NHTSA

The preliminary investigation, opened last January, examined roughly 2.59 million Tesla vehicles equipped with the feature across the Model S, Model X, Model 3, and Model Y lineups. ASS is not available for Cybertruck currently.

Actually Smart Summon allows owners to move their parked Tesla via a smartphone app remotely, directing the vehicle short distances in parking lots or private property while the driver supervises from the phone.

Here’s a clip of us using it:

Introduced as an upgrade to the original Smart Summon, the feature was designed to enhance convenience but drew attention after reports of low-speed incidents where vehicles bumped into stationary objects like posts, parked cars, or garage doors.

The NHTSA’s Office of Defects Investigation reviewed 159 incidents, including one formal Vehicle Owner’s Questionnaire complaint and media reports.

Notably, all events occurred at very low speeds, resulted only in minor property damage, and involved zero injuries or fatalities. The agency determined that the incidents were “extremely rare”, a fraction of one percent across millions of Summon sessions, and did not indicate a systemic safety-related defect.

A key factor in the closure was Tesla’s proactive response through over-the-air (OTA) software updates.

During the probe, Tesla deployed at least six updates that improved camera-based object detection, enhanced neural network performance for obstacle recognition, and refined the system’s response to potential hazards. These iterative improvements, delivered wirelessly to the entire fleet, addressed the primary concerns around detection reliability and operator reaction time.

Critics of Tesla’s autonomous features had initially pointed to the crashes as evidence of rushed deployment, especially given the feature’s reliance on the company’s vision-only Full Self-Driving (FSD) stack. However, NHTSA’s decision to close the case without seeking a recall underscores the low-severity nature of the events and the effectiveness of software-based fixes in modern vehicles.

It definitely has its flaws. I used ASS yesterday unsuccessfully:

However, improvements will come, and I’m confident in that.

The closure comes as Tesla continues to push boundaries with its autonomous driving ambitions, including unsupervised FSD rollouts and robotaxi initiatives. For owners, the ruling reinforces confidence in Actually Smart Summon as a convenient, low-risk tool rather than a hazardous experiment.

While broader NHTSA reviews of Tesla’s higher-speed FSD capabilities remain ongoing, this outcome highlights how data-driven analysis and rapid OTA remediation can satisfy regulators in the evolving landscape of automated driving technology.

Tesla has not issued an official statement on the closure, but the move is widely viewed as bullish for the company’s autonomy roadmap, reducing one layer of regulatory overhang and allowing focus on further refinements.

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Elon Musk

Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move

By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.

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Credit: Tesla

Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles.

Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000.

The refreshed starting prices now sit at:

  • $109,990 for the Model S AWD
  • $124,900 for the Model S Plaid
  • $114,900 for the Model X AWD
  • $129,900 for the Model X Plaid

Every vehicle comes fully loaded with the Luxe Package, Full Self-Driving Supervised, four years of premium connectivity and service, and lifetime free Supercharging. What looks like a simple inventory adjustment is, in reality, a masterclass in monetizing nostalgia.

These are not ordinary cars. For many owners, the Model S and Model X represent the purest expression of Tesla’s original promise—the sleek, over-engineered flagships that proved electric vehicles could be faster, quieter, and more desirable than their gasoline counterparts.

Tesla removes Model S and X custom orders as sunset officially begins

They are the vehicles that carried Elon Musk’s vision from Silicon Valley startup to global automaker.

The final units rolling off the line carry an emotional weight that numbers alone cannot capture. Buyers are not simply purchasing transportation; they are acquiring a piece of Tesla history, the last examples of the very models that defined the brand’s first decade.

Tesla, with this move, understands this sentiment deeply.

By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.

It is driven by the knowledge that a certain segment of buyers, loyalists, collectors, and enthusiasts, will pay a premium precisely because these cars are about to disappear. The strategy converts emotional attachment into margin.

Where other automakers might discount outgoing models to clear lots, Tesla is betting that sentiment is worth more than volume.

The move also quietly rewards existing owners. Scarcity instantly boosts resale values for the hundreds of thousands of Model S and X already on the road, reinforcing brand loyalty among the very people who helped build Tesla’s reputation.

In the end, Tesla’s pricing decision reveals a sophisticated understanding of its audience. As the company pivots toward next-generation platforms, it has found a way to extract one final, lucrative chapter from its heritage.

For buyers willing to pay the new prices, the premium is not just for the car; it is for the feeling of owning the last true originals. Tesla has turned sentiment into strategy, and in the process, reminded everyone that even in the EV era, emotion remains a powerful line on the balance sheet.

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