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SpaceX considers second Crew Dragon launch pad to reduce risk from Starship
Reuters reports that SpaceX has proposed modifying a second Florida launch pad to support Crew Dragon missions after NASA raised concerns about the threat posed by plans to launch Starship out of the only pad currently certified for Dragon.
After more than a year of downtime, SpaceX restarted the construction of an orbital Starship launch site at NASA’s Kennedy Space Center LC-39A pad in late 2021. SpaceX has leased Pad 39A since 2014 and conducted 49 Falcon rocket launches out of the facility since its first use in 2017. Prior to SpaceX’s lease, Pad 39A supported 82 Space Shuttle launches from 1981 to 2011 and every Apollo Program launch to the Moon in the 1960s and 1970s, making it one of the most storied and well-used launch sites in the history of US spaceflight.
In 2018, Pad 39A began supporting launches of SpaceX’s Falcon Heavy, which was and still is the most powerful and capable rocket currently in operation. In May 2020, a Falcon 9 rocket and Crew Dragon spacecraft lifted off with two NASA astronauts in tow, marking SpaceX’s first human spaceflight and the United States’ first domestic astronaut launch of any kind since 2011. The next era of the historic pad could include Starship, a fully-reusable two-stage rocket that SpaceX has been developing in earnest since the mid-2010s. However, NASA is worried that a failure of that immense and unproven rocket could almost instantly destroy what is currently the only launch pad on Earth capable of launching the space agency’s astronauts to the International Space Station (ISS).
One certainly can’t blame NASA for worrying. In its latest iteration, SpaceX’s Starship 39A launch mount will sit roughly 1000 feet (~300m) East of Pad 39A’s existing Falcon launch facilities, which include a tower and arm that are needed for astronauts and cargo to access and board Crew and Cargo Dragons. The Starship mount is also around 1600 feet (~500m) northeast of Pad 39A’s lone horizontal integration hangar, without which Falcon launch operations would become far more difficult or even impossible.
For the Falcon pad and tower, there is a slight consolation: Starship’s own skyscraper-sized launch tower will be located directly between those Falcon facilities and Starship before and during launches and could partially protect them from any hypothetical blast. The hangar will be fully unprotected, however.
NASA is worried that if a Starship fails before or shortly after launch and explodes at or near its adjacent launch mount, it could destroy or damage the infrastructure the space agency and SpaceX need to launch Crew Dragon to the International Space Station (ISS). At the moment, Boeing – NASA’s second Commercial Crew partner – is likely a year or more away from its first operational astronaut launch, during which Falcon 9 and Crew Dragon will remain a single point of failure that could theoretically sever the space agency’s connection to its own space station at any moment.
In response to NASA’s concern, NASA executive Kathy Lueders – in an interview with Reuters – says that SpaceX has begun working with the agency on plans to both “harden” Pad 39A and modify its Cape Canaveral Space Force Station (CCSFS) LC-40 pad to support Dragon launches. According to Reuters, however, receiving approval to put those plans into action “could take months.” Depending on how significant the facilities LC-40 would need are, there’s also a chance that SpaceX would need to complete a new FAA environmental review to construct a crew access tower.
Meanwhile, Pad 39A is also the only launch pad in the world capable of supporting Falcon Heavy, which has also become an extremely important rocket for uncrewed NASA spacecraft launches, NASA’s plans to get cargo to its lunar Gateway space station, and to the US military. Modifying one of SpaceX’s other pads to support Falcon Heavy would likely be even harder and take even longer than adding Crew Dragon capabilities to LC-40. In both cases, it’s likely that NASA and the US military would strongly prefer – if they don’t eventually outright require – that SpaceX have backup options already constructed and ready to go before risking the destruction of Pad 39A with its first Starship launch.
39A’s Starship facilities could easily require another 6-12 months of work before they’ll be ready for launch, however, leaving a good amount of time for SpaceX to alleviate the concerns of its US government customers before they might actually start to disrupt plans for East Coast Starship launches.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
