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SpaceX’s Starship to spar with Blue Origin for NASA Moon landing contracts
On November 18th, NASA announced that it had added commercial Moon lander offerings from SpaceX, Blue Origin, Sierra Nevada Corporation, and others to a pool of companies that will be able to compete to affordably deliver cargo to the surface of the Moon. With this latest addition of landers, competition could get very interesting, very quickly.
In November 2018, NASA revealed a big step forward in its plans to kickstart robotic exploration and utilization of the Moon, announcing nine new partners in its Commercial Lunar Payload Services (CLPS) initiative. Designed first and foremost to encourage the commercial development of unprecedentedly affordable Moon landers, the program’s first nine partners included Lockheed Martin, Astrobotic, Intuitive Machines, Masten Space, Orbit Beyond, and several others.
In May 2019, NASA announced the next step, contracting with three of those nine aforementioned providers to bring their proposed Moon landers to fruition and attempt their first lunar landings. Orbit Beyond dropped out shortly after but Astrobotic and Intuitive Machines continue to work towards that goal and aim to attempt the first Moon landings with their respective Peregrine and Nova-C spacecraft no earlier than (NET) July 2021. Intuitive Machines has contracted a SpaceX Falcon 9 for its first Nova-C Moon launch, while Astrobotic side with the very first launch of United Launch Alliance’s (ULA) next-generation Vulcan rocket.
Generally speaking, the landers offered by the first nine CLPS partners were on the smaller side of the spectrum, capable of delivering around 50-100 kg (100-200 lb) of useful cargo to the surface of the Moon with launch masses around 1500-3000 kg (3300-6600 lb). On November 18th, NASA announced that a second group of partners would be added to the competitive ‘pool’ of CLPS-eligible Moon landers, all of which can technically compete to land a range of NASA payloads on the Moon. The new five are Ceres Robotics, Tyvak Nano-Satellite Systems, Sierra Nevada Corporation, Blue Origin, and SpaceX.
Next to nothing is known about Tyvak’s or Ceres Robotics’ apparently proposed landers, but a render of SNC’s Moon lander concept shares some obvious similarities with its Dream Chaser spacecraft and expendable power and propulsion module, implying that it’s likely on the larger side. Blue Origin and SpaceX, of course, proposed their Blue Moon and Starship spacecraft.
As a 100%-speculative guess, Ceres and Tyvak’s landers are likely in the same ~100 kg-class range as the nine CLPS providers selected before it, while Sierra Nevada’s lander concept is probably closer to 500 kg (1100 lb). According to Blue Origin, it’s recently-updated Blue Moon lander is designed to deliver up to 4500 kg (9900 lb) to the lunar surface and is expected to attempt its first Moon landing no earlier than 2024.
Unsurprisingly, SpaceX’s Starship blows all 13 other lander proposals out of the water and, in the context of the CLPS program, is a bit like bringing a Gatling gun to a paintball match. According to SpaceX, a fully-refueled Starship should be able to land 100 metric tons (220,000 lb) of cargo on the Moon, although it’s unclear if that would allow the Starship to return to Earth.
In simpler terms, there is just no chance whatsoever that the practical scope of NASA’s CLPS program could possibly warrant more than a few metric tons delivered to the surface of the Moon. NASA as a whole doesn’t have the budget needed to build useful several-dozen-ton spacecraft or experiments, let alone CLPS. In that sense, the real question to ask is what could Starship manage if the useful payloads it needs to deliver are no more than a few metric tons?
Assuming SpaceX’s technical know-how is mature enough to allow Starship to preserve cryogenic propellant for weeks or months after launch, it’s entirely conceivable that a Moon launch with, say, 10 tons of cargo could be achieved with just one or two in-orbit refuelings, all while leaving that Starship enough margin to safely return to Earth. Given that NASA awarded Intuitive Machines and Astrobotic approximately $80M apiece to land 50-100 kg on the Moon, it’s far too easy to imagine SpaceX quoting a similar price to deliver 10+ tons to the Moon by enabling full Starship reuse.
All things considered, politics still looms in the distance and there is just as much of a chance that SpaceX (and maybe even Blue Origin) will be passed over by CLPS when the time comes to award the next round of Moon delivery contracts. Still, the odds of something far out of the ordinary happening are much higher with a program like CLPS. Stay tuned!
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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