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SpaceX’s Starship to spar with Blue Origin for NASA Moon landing contracts
On November 18th, NASA announced that it had added commercial Moon lander offerings from SpaceX, Blue Origin, Sierra Nevada Corporation, and others to a pool of companies that will be able to compete to affordably deliver cargo to the surface of the Moon. With this latest addition of landers, competition could get very interesting, very quickly.
In November 2018, NASA revealed a big step forward in its plans to kickstart robotic exploration and utilization of the Moon, announcing nine new partners in its Commercial Lunar Payload Services (CLPS) initiative. Designed first and foremost to encourage the commercial development of unprecedentedly affordable Moon landers, the program’s first nine partners included Lockheed Martin, Astrobotic, Intuitive Machines, Masten Space, Orbit Beyond, and several others.
In May 2019, NASA announced the next step, contracting with three of those nine aforementioned providers to bring their proposed Moon landers to fruition and attempt their first lunar landings. Orbit Beyond dropped out shortly after but Astrobotic and Intuitive Machines continue to work towards that goal and aim to attempt the first Moon landings with their respective Peregrine and Nova-C spacecraft no earlier than (NET) July 2021. Intuitive Machines has contracted a SpaceX Falcon 9 for its first Nova-C Moon launch, while Astrobotic side with the very first launch of United Launch Alliance’s (ULA) next-generation Vulcan rocket.
Generally speaking, the landers offered by the first nine CLPS partners were on the smaller side of the spectrum, capable of delivering around 50-100 kg (100-200 lb) of useful cargo to the surface of the Moon with launch masses around 1500-3000 kg (3300-6600 lb). On November 18th, NASA announced that a second group of partners would be added to the competitive ‘pool’ of CLPS-eligible Moon landers, all of which can technically compete to land a range of NASA payloads on the Moon. The new five are Ceres Robotics, Tyvak Nano-Satellite Systems, Sierra Nevada Corporation, Blue Origin, and SpaceX.
Next to nothing is known about Tyvak’s or Ceres Robotics’ apparently proposed landers, but a render of SNC’s Moon lander concept shares some obvious similarities with its Dream Chaser spacecraft and expendable power and propulsion module, implying that it’s likely on the larger side. Blue Origin and SpaceX, of course, proposed their Blue Moon and Starship spacecraft.
As a 100%-speculative guess, Ceres and Tyvak’s landers are likely in the same ~100 kg-class range as the nine CLPS providers selected before it, while Sierra Nevada’s lander concept is probably closer to 500 kg (1100 lb). According to Blue Origin, it’s recently-updated Blue Moon lander is designed to deliver up to 4500 kg (9900 lb) to the lunar surface and is expected to attempt its first Moon landing no earlier than 2024.
Unsurprisingly, SpaceX’s Starship blows all 13 other lander proposals out of the water and, in the context of the CLPS program, is a bit like bringing a Gatling gun to a paintball match. According to SpaceX, a fully-refueled Starship should be able to land 100 metric tons (220,000 lb) of cargo on the Moon, although it’s unclear if that would allow the Starship to return to Earth.
In simpler terms, there is just no chance whatsoever that the practical scope of NASA’s CLPS program could possibly warrant more than a few metric tons delivered to the surface of the Moon. NASA as a whole doesn’t have the budget needed to build useful several-dozen-ton spacecraft or experiments, let alone CLPS. In that sense, the real question to ask is what could Starship manage if the useful payloads it needs to deliver are no more than a few metric tons?
Assuming SpaceX’s technical know-how is mature enough to allow Starship to preserve cryogenic propellant for weeks or months after launch, it’s entirely conceivable that a Moon launch with, say, 10 tons of cargo could be achieved with just one or two in-orbit refuelings, all while leaving that Starship enough margin to safely return to Earth. Given that NASA awarded Intuitive Machines and Astrobotic approximately $80M apiece to land 50-100 kg on the Moon, it’s far too easy to imagine SpaceX quoting a similar price to deliver 10+ tons to the Moon by enabling full Starship reuse.
All things considered, politics still looms in the distance and there is just as much of a chance that SpaceX (and maybe even Blue Origin) will be passed over by CLPS when the time comes to award the next round of Moon delivery contracts. Still, the odds of something far out of the ordinary happening are much higher with a program like CLPS. Stay tuned!
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
