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SpaceX begins installing ‘Mechazilla’ arms designed to catch Starship rockets
After a busy few weeks spent attaching Mechazilla’s two rocket-catching arms to a carriage-like backbone, SpaceX has begun the process of installing the integrated structure on Starbase’s ~450 ft (~135m) tall Starship ‘launch tower’.
Once complete, SpaceX will have created a first-of-its-kind launch tower designed to stack and manipulate Starships and Super Heavy boosters in far worse conditions than cranes can tolerate and catch both rocket stages out of mid-air. Referred to internally as ‘chopsticks,’ the giant pair of steel arms will join a third ‘quick disconnect’ (QD) arm tasked with stabilizing Super Heavy during Starship installation and feeding the reusable upper stage power, comms links, and some 1200 tons (~2.65M lb) of propellant.
Together, they will enable SpaceX to attempt Starship’s first orbital test flights and, perhaps one day, help the next-generation rocket launch in almost any weather and achieve unprecedentedly rapid reusability. But first, SpaceX needs to finish installing and rigging the massive structure.
Beginning on August 29th after less than three months of assembly, SpaceX installed Starship’s QD arm on the launch tower. About a month later, the QD arm was mostly finished off with the installation of a claw-like grabber meant to stabilize Super Heavy and is now only missing its namesake quick-disconnect (an actuating device that will connect Starship to the pad and rapidly disconnect at liftoff). Assembly of the last three major components of Mechazilla – a carriage-like structure and two giant arms – began in July and, much like the tower’s QD arm, wrapped up about three months later.
On October 6th, SpaceX began combining those three main parts by flipping the carriage – a bit like a spine and ribcage with ‘skates’ that attach to rails on the launch tower’s legs – vertical and staging it on a temporary support structure. Both ‘chopsticks’ were then flipped into the correct orientation and moved into position with separate cranes for installation on the carriage/backbone. From start to finish, that process took around 9-10 days and culminated with the installation of two giant cylindrical pins with built-in bearings on October 14th and 15th. By the 17th, both cranes had detached from the assembled Mechazilla arms and carriage were, leaving it precisely balanced against the support structure and more or less freestanding.
Just a few days later, after a last-second attempt on October 19th was called off as night fell, SpaceX tried again on the 20th and completed the first step of installing Mechazilla’s catch arms on the launch tower without apparent issue. Likely weighing several hundred tons, Starbase’s largest crane lifted the massive structure up and over an adjacent launch mount and then carefully inched it closer to the tower. Prior to the lift, SpaceX technicians staged 12 ‘skates’ on three of the tower’s four legs – two upper and two lower skates per leg.
Here's one with the QD arm back. If QD engaged, chopsticks can't get past. Elon said only need for "ship mate". Chopstick sequence:
1. Lift SH onto OLM
2. Rise, swing to side, lower, grasp SS
3. Rise above SH
4. Deploy QD arm and claw
5. Lower SS onto SH
6. At launch, open wide! pic.twitter.com/iRRfXQ5uEn— LunarCaveman (@LunarCaveman) October 1, 2021
Once the carriage was in the right position, workers were able to wrap its upper arms around the tower and began connecting the carriage to those skates with several more large pins. It’s unclear how much progress was made in the hours after the lift but it appears that the carriage has been attached to maybe four or five of six upper skates. Work continued well after nightfall, meaning that it will likely only take a few days to complete all 12 connections. However, even after all skates are installed, the carriage, arms, and skates will still be hanging by crane or winch.
To truly install the structure on the tower, SpaceX will have to finish installing and rigging thousands of feet of steel cable that – via a complex system of pulleys – will connect to powered ‘drawworks’ that will support the carriage and catch arms and lift the assembly up and down the tower like an elevator car. The catch arms and carriage will also need to be mated with a giant ‘cable carrier’ (already staged on the tower) that will connect the structure to ground and control systems.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
